Alt Marketing School
Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
Episodes
312 episodes
BONUS EP 264 - Book Reading: Why Marketers Need to Spill a Little Wine
Get your copy of the book at customerdriven.marketingFab dives into chapter three of the Customer Driven Marketing Handbook, focusing on why trust is truly the cornerstone of ...
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Season 8
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Episode 264
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5:21
EP 263 - How to Localise Your Marketing Without Losing Your Brand Voice
Class is in session, and it's a goodie when you have expert insights on global marketing and localisation thanks to Magali Mas D'Amato. Learn how to adapt your brand’s strategies across borders, balance global guidelines with local creativity, ...
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Season 8
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Episode 263
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45:23
EP 262 - From Employees To Advocates: How EGC Builds Trust And Drives Results
We dig into how employee-generated content turns everyday work into trust-building stories that outperform brand posts and lead to real pipeline. Xandrina allday shares frameworks, examples, and a clear mantra: empower, don’t enforce.
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Season 8
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Episode 261
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53:14
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EP 261 - Five Steps to Transform Your Meta Ads
We break down why traditional funnels fail on Meta and how five intent stages reshape creative, copy, and targeting. Aggie Meroni shares AI tactics for faster research, stronger hooks, and ad formats that build trust and drive sales.E...
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Season 8
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Episode 261
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46:16
EP 260 - Why Topic Research is the New Keyword Research
Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating gr...
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Season 8
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Episode 258
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49:14
EP 259 - How to Make Your Marketing More Accessible with Katherine Lewis
Katherine Lewis unpacks how to create marketing that works for everyone and why inclusive design leads to better results across the board. ccessibility advocate Katherine Lewis to explore how brands can create content and campaigns tha...
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Season 8
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Episode 259
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27:22
EP 258 - Shameless Plug: Mastering Black Friday & Holiday Strategies in 2025
Join our Black Friday & holiday season strategy deep dive: click hereAccess the Seasonal campaign planner:
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Season 8
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Episode 258
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10:09
EP 257 - Mastering Multi-Launch Strategies with Julia Saxena
Join Julia Saxena, General Manager at Forte Labs, as she walks you through the ins and outs of managing multiple product launches.Drawing from her experience with everything from self-paced courses to memberships, books, and live cohorts...
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Season 8
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Episode 257
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46:54
EP 256 - Chenell Basilio on How Top Newsletter Creators Grew Their Lists to 50k+
Join us for a chat with Chenell Basilio, founder of Growth in Reverse, as she shares her journey into email marketing and newsletter growth. Drawing from her hands-on experience and research of successful newsletters, Chenell breaks do...
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Season 8
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Episode 251
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56:05
EP 255 - Discovering Your Zone of Genius & Unlock Your True Potential
Join Victoria Cumberbatch as she breaks down the Zone of Genius - your secret weapon for personal and professional growth. She walks us through how finding your genius can help you feel more fulfilled and successful in your work. Victo...
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Season 8
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Episode 255
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52:39
EP 254 - How to Build a Sustainable Marketing Practice with Liana Fricker
Liana Fricker joins Fab to explore what it really means to build sustainability into your marketing, from daily practices to long-term business impact. This episode is a must-listen for founders, freelancers, and teams ready to embed p...
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Season 8
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Episode 254
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23:00
EP 253 - 5 Ways to Build a Marketing Career Aligned to your Values
Join us for a down-to-earth chat with Mercy Abel, a marketer who's passionate about values-driven work. She'll share her journey of staying true to her values while navigating the marketing world. From her work with Unlocked to her experiences ...
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Season 8
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Episode 253
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54:48
EP 252 - Making Your Marketing More Sustainable with James Gill
James Gill shares practical steps to reduce the environmental impact of your marketing, without sacrificing performance. A grounded take on sustainability that actually works.Whether you're just starting out or looking to refine your sus...
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Season 8
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Episode 252
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27:02
EP 251 - Shameless Plug: What’s Working in Email Marketing Right Now
Join our email marketing deep dive: click hereIn this bonus episode, Fab chats about email marketing and how it's changing in 2025. We’ walk you through common mistakes t...
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Season 8
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Episode 251
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8:32
EP 250 - Accessible Marketing & Neurodiversity in Business with Tania Gerard
What does accessible marketing actually look like in practice? Tania Gerard breaks it down — sharing how to create campaigns that include neurodiverse audiences and reflect the full spectrum of human experience.🎙️ This conversation is pa...
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Season 8
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Episode 250
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33:21
EP 249 - Funding 101: Understanding Your Options for Business Growth with Fran Spooner
Let's dive into the world of business funding with Fran Spooner. She walks us through everything from bootstrapping to angel investors, venture capital, crowdfunding, and loans.Whether you're thinking about getting external funding or gr...
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Season 8
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Episode 249
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41:31
Shameless Plug: 5 Questions That Will Transform Your Q4 Marketing Strategy
Join our next strategy planning session: click hereIn this episode, Fab talks about why asking 5 reflective questions is so important for your marketi...
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8:42
EP 248 - Building Inclusive Networks & Events with Lauralee Whyte
Event strategist and talent connector Lauralee Whyte shares her frameworks for building inclusive, values-led networks, and why visibility means nothing without belonging. Learn how to build diverse, inclusive networks that go beyond tokenism.<...
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Season 8
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Episode 248
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30:21
EP 247 - The Psychology of High-Converting Quizzes with Maxwell Nee
Meet Maxwell Nee, Chief Revenue Officer at ScoreApp, as he walks you through Scorecard Marketing - a clever way to mix quizzes with data to get quality leads. Maxwell breaks down the psychology of warm leads, shows you how to ask questions that...
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Season 9
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Episode 247
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41:21
EP 246 - Bitesize: How to Protect your Zone of Genius
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this final snippet, Shannon Matson, ...
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Season 8
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Episode 246
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9:33
EP 245 - Bitesize: The Role of Systems in Copywriting
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this throwback snippet, Dan Nelken t...
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Season 8
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Episode 245
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8:51
EP 244 - Bitesize: Cultural Sensitivity in Marketing
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this episode, Fab brings back a snip...
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Season 8
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Episode 244
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7:32
EP 243 - Bitesize: Challenging the Norm of Marketing Strategy
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this short throwback, Fab chats with...
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Season 8
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Episode 243
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9:49
