EP 243 - Bitesize: Challenging the Norm of Marketing Strategy

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In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies that actually make a difference - ones that transform organisations, shake up competitive landscapes, and improve consumer experiences. Joe encourages marketers to question the status quo and try new approaches rather than just following the crowd

ABOUT OUR TEACHER

Joe Burns is a multifaceted strategist who serves as Head of Strategy at Quality Meats Creative, one of the top small creative agencies according to AdAge. His work spans brand strategy, creative strategy, communications strategy, design strategy, and more. Joe's approach is rooted in practicality and hands-on experience, from writing ads to building econometric models.

EPISODE RESOURCES  ✍️

Listen to EP 215: "How to Leverage Intuition and Data for Strategic Success" - listen here

Join us for a full Summer of free recorded classes with Summer School - find out more

You can find Joe on LinkedIn: find out more.