Most of the businesses I work with are service-based solopreneurs. But when Maddison Violet of Ve Oh Lay Acres reached out to be podcast guest, it was an easy “yes” for me.For one thing, I like drinking wine and talking with the...

Have you ever had this experience?You have a great program idea. People have even said "that's a great idea!"You write a well-crafted offer. It's concise, clear, and has an easy call to action for people to take.And yet, na...

Videos are a very powerful way to market your business, establish your expertise, and demonstrate how you help clients.And if you’ve done any videos you also know that videos have lots of moving pieces. So many elements have to work in o...

Something a lot of heart-led service providers complain about is how complex marketing is. They don't enjoy marketing their business to begin with (it's not why they created a business) and they are told they have to absolutely ever...

There was a time, not so long ago, when I believed with all my heart that the key to being a successful business owner was about acquiring more skills and information.It’s a seductive promise: learn more and you’ll have more money and su...