Marketing Root Work Podcast
How creative business owners can connect with their ideal people in ways that feel authentic, fun, and effective.
Marketing Root Work Podcast
Latest Episodes
The Surprising Quality That Gives Your Marketing an Edge
I rarely smile or laugh when I read most business marketing but when I do, I remember the company.And that’s the point: when done well, marketing that uses wit and humor and playfulness can capture your prospects attention and is more me...
When a Supportive Community No Longer Works for You
Community is very important to our well-being as business owners. I don’t think any human enterprise can be done alone. I depend on my communities, both in-person and virtual for all kinds of reasons: advice, expertise, and just hanging out wit...
How to Persuade in Adverse Situations
If you're a business owner, you've no doubt experienced a difficult sales call. It's even worse when you think it's something you can absolutely help with and your prospective client gets prickly.What do you do?!I share a super aw...
Using Crowdsourcing to Fund Your Business - Jason Fishman
Jason Fishman saw how difficult it was for many types of startups to receive funding from traditional sources and he had a creative response: why not use crowdfunding as a way for smaller ventures to find investors?Jason’s agency, Digita...
The Reason Clients Choose You - Which You are Probably Ignoring in Your Marketing
There is a reason your favorite clients choose to work with you. You do an exceptional job addressing tangible and intangible elements which are important to your client. This is huge when it comes to your marketing. You want to mak...
