Marketing Root Work Podcast
How creative business owners can connect with their ideal people in ways that feel authentic, fun, and effective.
Episodes
100 episodes
Using AI to Empower the Common Good - Conversation with Piper Martz
I have an uneasy relationship with AI. On the one hand I’m finding more and more ways to use AI in ways that help my business and the people I serve. On the other hand I still don’t feel entirely comfortable using AI (it’s almost too easy) and ...
Your Biggest Marketing Problem is Not What You Think - Hint: You're Not Talking to Your Ideal Clients
If you are a purpose-led expert service provider, you probably feel challenged to talk about what you do in one or two sentences.It's hard!! I know.The problem is that our potential clients need to hear our message in a clear, sim...
You Can't Think Your Way Out of Money Problems - Interview with Nicole Jones
The relationship between women and money continues to be a very live topic for me because, hmm, I’m a woman and a business owner and I continue to have a prickly relationship with earning and having money.That’s why I invited Nicole Jone...
When the Next Step is Important but Scary, Ditch Willpower
If you're like me, you probably lean on willpower to power yourself through a difficult project. Willpower is a celebrated quality in our culture, right? When the going gets tough, the tough get going.There’s just one problem with willpo...
Finding the Right People to Build Your Business - Conversation with Mike DeJong
Mike DeJong is a little different from the guests I typically speak with.Mike got his start as a franchise owner and he was so successful, he found himself in a coaching role supporting other franchise owners seeking his advice.Wh...
The Biggest Marketing Mistake You're Making - And What to Do Instead
You might think your biggest marketing mistake is that you need to post more on social media. Or perhaps you're worried that you aren't finding enough opportunities to be a podcast guest.Not to say these aren't marketing issues. They are...
Creating a Business that's Fun and Profitable - Conversation with Coach Wendy Muzzy
Can you have a business that's fun and profitable?Business coach, Wendy Muzzy, says "yes" and talks about how she helps women business owners address money issues and create more joy in their businesses.Visit Wendy's...
How to Find More of "Your People" with More Ease and Speed
Something I often hear from the people I work with is "how do I find my people?"What they're really asking is "how do I find the people who will genuinely appreciate my unique approach and will happily pay me for my services?"Refe...
Creating a Business that Works for YOU
Most of the business owners I work with did not start businesses to work 60-hour weeks. They started their businesses to do something they’re fantastic at, make a positive difference, and have space for caring for others, flexibility, and a lif...
The Surprising Quality That Gives Your Marketing an Edge
I rarely smile or laugh when I read most business marketing but when I do, I remember the company.And that’s the point: when done well, marketing that uses wit and humor and playfulness can capture your prospects attention and is more me...
When a Supportive Community No Longer Works for You
Community is very important to our well-being as business owners. I don’t think any human enterprise can be done alone. I depend on my communities, both in-person and virtual for all kinds of reasons: advice, expertise, and just hanging out wit...
How to Persuade in Adverse Situations
If you're a business owner, you've no doubt experienced a difficult sales call. It's even worse when you think it's something you can absolutely help with and your prospective client gets prickly.What do you do?!I share a super aw...
Using Crowdsourcing to Fund Your Business - Jason Fishman
Jason Fishman saw how difficult it was for many types of startups to receive funding from traditional sources and he had a creative response: why not use crowdfunding as a way for smaller ventures to find investors?Jason’s agency, Digita...
The Reason Clients Choose You - Which You are Probably Ignoring in Your Marketing
There is a reason your favorite clients choose to work with you. You do an exceptional job addressing tangible and intangible elements which are important to your client. This is huge when it comes to your marketing. You want to mak...
Advice from the World's Best Marketers
Dear hoomansDo you know who the best marketers are?Cats!!We own the Internet and today your lucky because we will tell you some of our secrets!Love Mako, Lily, and Joey
Are You Giving "Insecurity" Discounts (and a Better Way to Price Your Services)
Even though I know better, I still find it difficult to charge a price which accurately reflects the value of my work. Why? In truth, under-charging is protective. At some level I believe that if I named the actual cost to hire me, ...
The Power of Community-based Marketing
Most of the businesses I work with are service-based solopreneurs. But when Maddison Violet of Ve Oh Lay Acres reached out to be podcast guest, it was an easy “yes” for me.For one thing, I like drinking wine and talking with the...
Why Even Well-written Offers Fail (Hint: You didn't talk to the people who matter most)
Have you ever had this experience?You have a great program idea. People have even said "that's a great idea!"You write a well-crafted offer. It's concise, clear, and has an easy call to action for people to take.And yet, na...
How to use video to grow your business - A conversation with Erika Jones of Intelligent Octopus
Videos are a very powerful way to market your business, establish your expertise, and demonstrate how you help clients.And if you’ve done any videos you also know that videos have lots of moving pieces. So many elements have to work in o...
Marketing Made as Simple as Possible
Something a lot of heart-led service providers complain about is how complex marketing is. They don't enjoy marketing their business to begin with (it's not why they created a business) and they are told they have to absolutely ever...
What Matters More? What You Know or Who You Are?
There was a time, not so long ago, when I believed with all my heart that the key to being a successful business owner was about acquiring more skills and information.It’s a seductive promise: learn more and you’ll have more money and su...
Creating Results-based Content with Judi Harrington
If you create results-focused content it can feel pretty daunting. Not only are you trying to get information across, you are also hoping to engage your readers, reinforce your brand, and inspire action.In my our conversation with author...
Is Awkwardness a Superpower?
If you had told me my social awkwardness was a superpower when I was a teenager, no way would I have believed you.But ...The evidence says, yes, actually, people value my awkwardness. Why?Because my devoted fans say that th...
Our Messy Relationship with Money & Stuff - A thoughtful conversation with author Deidre Woollard
I’m a big fan of Deidre Woollard, Substack author of The Money Library. It’s hard to put Deidre’s work in a single category. What I enjoy most about her work is the way in which she naviga...
