We know at a gut level that there are right-fit clients “out there”; people for whom if they just knew we existed would be thrilled to hire us.And at the same time it feels very, very challenging to stand out in this very noisy, cluttere...

It seems absurd that anyone would fear success. As small business owners everything we do is in service to creating sustainable business which empower others.And yet I, myself, often experience episodes of pure panic when someone says “y...

There are influencers out there who will tell you owning a business is a no-brainer. Just enroll in their $25,000 course and the money will roll in while you sip cocktails on the beach.The money is rolling for them. The money will not be...

If you’ve been in the entrepreneurial realm for more than a nano-second, you’ve no doubt heard the seductive promises of passive revenue. Write a book or create a course and your evergreen content is out there for millions of eager ...

We don't talk much about integrity in small business circles. This is probably because integrity can smack of moral judgement.But integrity is actually about how we show up for ourselves and for our values. When we get out of integrity, ...

I probably don't have to tell you that we can be our own worst enemies when it comes to creating a sustainable business that makes a difference.Shadow gremlins, scary stories, old insecurities all conspire to keep you small, invisible......

A common concern I hear from small business owners is the amount of time and effort it takes to enroll a right-fit client. Boy do I understand! On average I need have discovery calls with 10 interested people in order to sign someon...

There are virtual summits for every imaginable profession and business focus. Perhaps you've attended a few?Speaking at a summit, like speaking at a live event, can be a great way to share your expertise, gain recognition, and cultivate ...

As a small business owner you know how noisy and cluttered the marketplace feels. It can feel so difficult to make sure your ideal clients hear YOUR message!It's not enough to be different. You need to be distinctive: different in a way ...

There are a lot of bright, shiny things we're told we must have when it comes to business marketing: a cool website, lots of social media engagement, an awesome logo, a podcast, etc. etc.All of these help make us visible to potential cli...

When it comes to word of mouth marketing and referrals, one of most common questions people have is: How do I keep in touch with people in a way that doesn’t feel icky and transactional?To answer this question, I tal...

I deliberately chose not to record a podcast the week I was on vacation. The fact that I fully owned my decision and didn't feel freaked out was a business win.In this episode I share how my attitude and practice around play and resting ...

I do not believe AI will put all content creators out of business.However, lot of content creators are stressed out because they’re worried about being replaced.As result they are more cautious about what they create beca...

A recent survey showed most small business owners think referrals and recommendations are the best way to connect with their ideal clients.And yet, conversations I've had with these business owners reveals despite the benefits of word of...

Like a lot of small business owner, I've hired my share of expensive business coaches who promised me they'd help me build a six-figure practice in record time. The problem was, their amazing method worked for people like t...

If you're a heart-centered, mission-focused small business owner, it can be challenging to talk about what you do in a way that is clear, concise, and memorable.This is one of the biggest concerns I hear from the people I work with.<...

It's strange to me that we rarely talk about the importance of managing conflict as a marketing skill. After all, if marketing is about cultivating trust-based business relationships, addressing conflict seems more than a little important.<...

There are marketing phrases that are considered the "standard" for describing a particular activity that make my stomach clench.One example is the term "Lead Magnet" which describes giving something valuable away in exchange for the pers...

Today I’m sharing a recent talk I gave to a community of women business owners.Topics I cover are:What makes word of mouth marketing so powerful.Why we don’t get as many referrals as we expect (when we know we have d...

Yes, you can find marketing activities you actually enjoy and create great results.Here's my story of how I stopped doing marketing I hated to marketing I genuinely love.

Our culture tells us our success is all about pushing and striving. It's all on us and our individual effort.But this ignores the incredibly powerful effects that our environments have on us.Humans beings are highly sensitive and ...

I know, the minute someone asks you who your idea clients are you immediately think of all the opportunities you'll lose by focusing on one or two different client types.And I know, it can be hard to choose and define a niche when your n...

Despite the economic uncertainty, people are still buying things. They are still buying services with less tangible outcomes. I know coaches and therapists and healers who are doing quite well in 2025. Truly.In fact, I’d argue that if yo...

If you are a heart-centered, mission-focused business owner, it can feel more than a little daunting to feel seen by the people who want what you offer.The online marketplace is cluttered and crazy. People who love to self-promote and de...

When you think of public speaking what comes to mind?Maybe you think of motivational speakers who are killing it with massive audiences.My guest, Jenn Espinosa-Goswami, says those motivational speakers are just a tiny sliver of wh...