One of the most effective ways to promote your business is to offer events: workshops, classes, and networking opportunities to name a few.But not all events are created equal. To learn more about what goes into creating memo...

Painful though it is, failure is really a business owner’s best teacher if you frame your failures in a way that allows you to fail forward. In this episode I talk about six ways you can reframe failure and use failure as a springbo...

If I asked you whether you intentionally made it difficult for people to say yes to your offers, you would be shocked.Of course you don’t! You want to make it as easy as possible!Ah, but what you don’t know can hurt you. More spec...

If there were only one question I could ask heart-centered business owners it would be this:What do you really want to create?Assuming it were absolutely possible.I love this question because it immediately blows past all t...

I often tell people that owning a business is a hero’s journey. Nothing is going to stretch you and push your buttons more than the daily adventures of running a business. Leslie Boyce knows this better than most people. Over the co...

Something I think a lot about (too much perhaps) is getting to the reasons people choose us. There are always going to be a lot of people who are doing work that is similar to what we do. There are always going to be people who promise the same...

Coaching is largely process-driven similar to therapy and although our clients receive real benefits, those benefits can be subtle and hard to articulate.For this reason I often find myself reluctant to ask people to pay me. Or when pros...

If you do fantastic work and help clients get results no one cares if you're a misfit.It’s such a relief to know you can be yourself, fly your freak flag (if you so choose) and do what you do well in the way you do it. If you have devote...

When you are a great, trusted referral source, you have two very powerful social contracts working in your favor:You get to be a kind of "rock star" to your peers (you know about a great resource your peers don't yet know about).

Most of us think of life challenges as obstacles to creating a successful business.What if instead your challenge became a springboard to creating something instead?When she was diagnosed with a brain tumor, Cheyenne Dorsagno deci...

This is really embarrassing for a me to admit as a marketing professional.I have a very hard time handling the praise people give me and my work.It's not a simple issue either. I can't think or talk myself out of this issue.

Nothing kicks my butt (and perhaps yours as well) than looking at my business numbers. When the numbers aren’t what you want all kinds of negative emotions come up.But finances and the numbers are an extremely important part of owning a ...

It might surprise you (it surprised me) that we choose the role of victim a lot more than we realize. It's quite normal to wish we could just win the lottery and all our problems would be solved. It's normal to want to be saved by a...

If you're like many service-based business owners I talk with, finding ways to stand out to your right-fit clients is always a challenge.I had a great conversation with Emily McGregor of PenguinCat Creative about how her agency uses humo...

We know at a gut level that there are right-fit clients “out there”; people for whom if they just knew we existed would be thrilled to hire us.And at the same time it feels very, very challenging to stand out in this very noisy, cluttere...

It seems absurd that anyone would fear success. As small business owners everything we do is in service to creating sustainable business which empower others.And yet I, myself, often experience episodes of pure panic when someone says “y...

There are influencers out there who will tell you owning a business is a no-brainer. Just enroll in their $25,000 course and the money will roll in while you sip cocktails on the beach.The money is rolling for them. The money will not be...

If you’ve been in the entrepreneurial realm for more than a nano-second, you’ve no doubt heard the seductive promises of passive revenue. Write a book or create a course and your evergreen content is out there for millions of eager ...

We don't talk much about integrity in small business circles. This is probably because integrity can smack of moral judgement.But integrity is actually about how we show up for ourselves and for our values. When we get out of integrity, ...

I probably don't have to tell you that we can be our own worst enemies when it comes to creating a sustainable business that makes a difference.Shadow gremlins, scary stories, old insecurities all conspire to keep you small, invisible......

A common concern I hear from small business owners is the amount of time and effort it takes to enroll a right-fit client. Boy do I understand! On average I need have discovery calls with 10 interested people in order to sign someon...

There are virtual summits for every imaginable profession and business focus. Perhaps you've attended a few?Speaking at a summit, like speaking at a live event, can be a great way to share your expertise, gain recognition, and cultivate ...

As a small business owner you know how noisy and cluttered the marketplace feels. It can feel so difficult to make sure your ideal clients hear YOUR message!It's not enough to be different. You need to be distinctive: different in a way ...

There are a lot of bright, shiny things we're told we must have when it comes to business marketing: a cool website, lots of social media engagement, an awesome logo, a podcast, etc. etc.All of these help make us visible to potential cli...

When it comes to word of mouth marketing and referrals, one of most common questions people have is: How do I keep in touch with people in a way that doesn’t feel icky and transactional?To answer this question, I tal...