Most of the businesses I work with are service-based solopreneurs. But when Maddison Violet of Ve Oh Lay Acres reached out to be podcast guest, it was an easy “yes” for me.For one thing, I like drinking wine and talking with the...

Have you ever had this experience?You have a great program idea. People have even said "that's a great idea!"You write a well-crafted offer. It's concise, clear, and has an easy call to action for people to take.And yet, na...

Videos are a very powerful way to market your business, establish your expertise, and demonstrate how you help clients.And if you’ve done any videos you also know that videos have lots of moving pieces. So many elements have to work in o...

Something a lot of heart-led service providers complain about is how complex marketing is. They don't enjoy marketing their business to begin with (it's not why they created a business) and they are told they have to absolutely ever...

There was a time, not so long ago, when I believed with all my heart that the key to being a successful business owner was about acquiring more skills and information.It’s a seductive promise: learn more and you’ll have more money and su...

If you create results-focused content it can feel pretty daunting. Not only are you trying to get information across, you are also hoping to engage your readers, reinforce your brand, and inspire action.In my our conversation with author...

If you had told me my social awkwardness was a superpower when I was a teenager, no way would I have believed you.But ...The evidence says, yes, actually, people value my awkwardness. Why?Because my devoted fans say that th...

I’m a big fan of Deidre Woollard, Substack author of The Money Library. It’s hard to put Deidre’s work in a single category. What I enjoy most about her work is the way in which she naviga...

I don't know about you but I experienced 2025 as an exhausting year. Clients and community members told me they were feeling a lot of stress and economic uncertainty. As a result they were being more cautious about saying "yes" to the offers th...

In this podcast conversation, coach and author, Barb Hubbard shares her journey writing and publishing her book, Quit Chasing Squirrels. Barb’s book is q...

Last year I took on a project to interview clients and stakeholders because I realized that what powers word of mouth marketing, referrals in particular, is what clients say about us.I felt I couldn’t in good conscience ask you to ask yo...

One of the trickiest challenges I deal with is fully owning my value as a coach.This shows up in my conversations with perspective clients. Especially when it comes to sharing what I charge and what clients can expect regarding outcomes....

A problem I struggled with this year was trying to figure out how to connect with my right-fit clients and stakeholders. It was a problem that I kept circling around like a kind of doom loop. Finally, I stopped because w...

One of the most effective ways to promote your business is to offer events: workshops, classes, and networking opportunities to name a few.But not all events are created equal. To learn more about what goes into creating memo...

Painful though it is, failure is really a business owner’s best teacher if you frame your failures in a way that allows you to fail forward. In this episode I talk about six ways you can reframe failure and use failure as a springbo...

If I asked you whether you intentionally made it difficult for people to say yes to your offers, you would be shocked.Of course you don’t! You want to make it as easy as possible!Ah, but what you don’t know can hurt you. More spec...

If there were only one question I could ask heart-centered business owners it would be this:What do you really want to create?Assuming it were absolutely possible.I love this question because it immediately blows past all t...

I often tell people that owning a business is a hero’s journey. Nothing is going to stretch you and push your buttons more than the daily adventures of running a business. Leslie Boyce knows this better than most people. Over the co...

Something I think a lot about (too much perhaps) is getting to the reasons people choose us. There are always going to be a lot of people who are doing work that is similar to what we do. There are always going to be people who promise the same...

Coaching is largely process-driven similar to therapy and although our clients receive real benefits, those benefits can be subtle and hard to articulate.For this reason I often find myself reluctant to ask people to pay me. Or when pros...

If you do fantastic work and help clients get results no one cares if you're a misfit.It’s such a relief to know you can be yourself, fly your freak flag (if you so choose) and do what you do well in the way you do it. If you have devote...

When you are a great, trusted referral source, you have two very powerful social contracts working in your favor:You get to be a kind of "rock star" to your peers (you know about a great resource your peers don't yet know about).

Most of us think of life challenges as obstacles to creating a successful business.What if instead your challenge became a springboard to creating something instead?When she was diagnosed with a brain tumor, Cheyenne Dorsagno deci...

This is really embarrassing for a me to admit as a marketing professional.I have a very hard time handling the praise people give me and my work.It's not a simple issue either. I can't think or talk myself out of this issue.

Nothing kicks my butt (and perhaps yours as well) than looking at my business numbers. When the numbers aren’t what you want all kinds of negative emotions come up.But finances and the numbers are an extremely important part of owning a ...