When it comes to word of mouth marketing and referrals, one of most common questions people have is: How do I keep in touch with people in a way that doesn’t feel icky and transactional?To answer this question, I tal...

I deliberately chose not to record a podcast the week I was on vacation. The fact that I fully owned my decision and didn't feel freaked out was a business win.In this episode I share how my attitude and practice around play and resting ...

I do not believe AI will put all content creators out of business.However, lot of content creators are stressed out because they’re worried about being replaced.As result they are more cautious about what they create beca...

A recent survey showed most small business owners think referrals and recommendations are the best way to connect with their ideal clients.And yet, conversations I've had with these business owners reveals despite the benefits of word of...

Like a lot of small business owner, I've hired my share of expensive business coaches who promised me they'd help me build a six-figure practice in record time. The problem was, their amazing method worked for people like t...

If you're a heart-centered, mission-focused small business owner, it can be challenging to talk about what you do in a way that is clear, concise, and memorable.This is one of the biggest concerns I hear from the people I work with.<...

It's strange to me that we rarely talk about the importance of managing conflict as a marketing skill. After all, if marketing is about cultivating trust-based business relationships, addressing conflict seems more than a little important.<...

There are marketing phrases that are considered the "standard" for describing a particular activity that make my stomach clench.One example is the term "Lead Magnet" which describes giving something valuable away in exchange for the pers...

Today I’m sharing a recent talk I gave to a community of women business owners.Topics I cover are:What makes word of mouth marketing so powerful.Why we don’t get as many referrals as we expect (when we know we have d...

Yes, you can find marketing activities you actually enjoy and create great results.Here's my story of how I stopped doing marketing I hated to marketing I genuinely love.

Our culture tells us our success is all about pushing and striving. It's all on us and our individual effort.But this ignores the incredibly powerful effects that our environments have on us.Humans beings are highly sensitive and ...

I know, the minute someone asks you who your idea clients are you immediately think of all the opportunities you'll lose by focusing on one or two different client types.And I know, it can be hard to choose and define a niche when your n...

Despite the economic uncertainty, people are still buying things. They are still buying services with less tangible outcomes. I know coaches and therapists and healers who are doing quite well in 2025. Truly.In fact, I’d argue that if yo...

If you are a heart-centered, mission-focused business owner, it can feel more than a little daunting to feel seen by the people who want what you offer.The online marketplace is cluttered and crazy. People who love to self-promote and de...

When you think of public speaking what comes to mind?Maybe you think of motivational speakers who are killing it with massive audiences.My guest, Jenn Espinosa-Goswami, says those motivational speakers are just a tiny sliver of wh...

99% of the advice we hear is to endorse our strengths. That our strengths are business assets.HoweverI'm going to be a contrarian and suggest what you consider your greatest liability may in fact be your best marketing asset.<...

It's easy to get caught up in wanting to write in a certain "way." The way you think writers are "supposed" to write.Seriously, the world does not need more bland, over processed writing. AI is already doing an excellent job pumping lots...

Our "mojo" is what makes us distinct from the many other folks who offer similar products and services. AND it can be challenging to find words that capture the essence of our mojo.Which is why I'm a big fan of creating mojo products tha...

Most of the promotions we are exposed to are for consumer products and services. The biggest challenge in consumer marketing is how to make something that is not special seem special.If you are a heart-centered business owner this is not...

How often does another person say to you "I appreciate you"? Probably not very often.It's not because people don't appreciate you. It's because in our relentlessly results-oriented culture, we rarely take a moment to pause and remember ...

There are so many resources available telling us exactly what we need to do to have a successful business. And yet, there remains a very large gap between what most of us aspire to and where we actually are.In my experience, I first nee...

As human beings we long to belong and be approved of by our peers. However, if you are someone who is mission-focused and wants to make a positive difference you are going to be criticized by some people. It simply comes with the t...

Everyone loves when referrals work out but sometimes they don't.Here's what I learned as a client when a referral didn't go well. And how what i learned applies now as a business owner interested in making sure when I'm the one being re...

There is a crazy myth in marketing world that the minute you launch a new product or service it will take off like gangbusters.This is a myth. It is B.S.It take time and experimentation to create sales momentum. It takes time to...

Ah money! You can't have a business without it and money tends to be an especially fraught issue for women. Even for women who are very successful entrepreneurs and business owners.In this episode, Laura offers her practical, compassion...