Marketing Root Work Podcast
How creative business owners can connect with their ideal people in ways that feel authentic, fun, and effective.
Episodes
90 episodes
The Surprising Quality That Gives Your Marketing an Edge
I rarely smile or laugh when I read most business marketing but when I do, I remember the company.And that’s the point: when done well, marketing that uses wit and humor and playfulness can capture your prospects attention and is more me...
When a Supportive Community No Longer Works for You
Community is very important to our well-being as business owners. I don’t think any human enterprise can be done alone. I depend on my communities, both in-person and virtual for all kinds of reasons: advice, expertise, and just hanging out wit...
How to Persuade in Adverse Situations
If you're a business owner, you've no doubt experienced a difficult sales call. It's even worse when you think it's something you can absolutely help with and your prospective client gets prickly.What do you do?!I share a super aw...
Using Crowdsourcing to Fund Your Business - Jason Fishman
Jason Fishman saw how difficult it was for many types of startups to receive funding from traditional sources and he had a creative response: why not use crowdfunding as a way for smaller ventures to find investors?Jason’s agency, Digita...
The Reason Clients Choose You - Which You are Probably Ignoring in Your Marketing
There is a reason your favorite clients choose to work with you. You do an exceptional job addressing tangible and intangible elements which are important to your client. This is huge when it comes to your marketing. You want to mak...
Advice from the World's Best Marketers
Dear hoomansDo you know who the best marketers are?Cats!!We own the Internet and today your lucky because we will tell you some of our secrets!Love Mako, Lily, and Joey
Are You Giving "Insecurity" Discounts (and a Better Way to Price Your Services)
Even though I know better, I still find it difficult to charge a price which accurately reflects the value of my work. Why? In truth, under-charging is protective. At some level I believe that if I named the actual cost to hire me, ...
The Power of Community-based Marketing
Most of the businesses I work with are service-based solopreneurs. But when Maddison Violet of Ve Oh Lay Acres reached out to be podcast guest, it was an easy “yes” for me.For one thing, I like drinking wine and talking with the...
Why Even Well-written Offers Fail (Hint: You didn't talk to the people who matter most)
Have you ever had this experience?You have a great program idea. People have even said "that's a great idea!"You write a well-crafted offer. It's concise, clear, and has an easy call to action for people to take.And yet, na...
How to use video to grow your business - A conversation with Erika Jones of Intelligent Octopus
Videos are a very powerful way to market your business, establish your expertise, and demonstrate how you help clients.And if you’ve done any videos you also know that videos have lots of moving pieces. So many elements have to work in o...
Marketing Made as Simple as Possible
Something a lot of heart-led service providers complain about is how complex marketing is. They don't enjoy marketing their business to begin with (it's not why they created a business) and they are told they have to absolutely ever...
What Matters More? What You Know or Who You Are?
There was a time, not so long ago, when I believed with all my heart that the key to being a successful business owner was about acquiring more skills and information.It’s a seductive promise: learn more and you’ll have more money and su...
Creating Results-based Content with Judi Harrington
If you create results-focused content it can feel pretty daunting. Not only are you trying to get information across, you are also hoping to engage your readers, reinforce your brand, and inspire action.In my our conversation with author...
Is Awkwardness a Superpower?
If you had told me my social awkwardness was a superpower when I was a teenager, no way would I have believed you.But ...The evidence says, yes, actually, people value my awkwardness. Why?Because my devoted fans say that th...
Our Messy Relationship with Money & Stuff - A thoughtful conversation with author Deidre Woollard
I’m a big fan of Deidre Woollard, Substack author of The Money Library. It’s hard to put Deidre’s work in a single category. What I enjoy most about her work is the way in which she naviga...
Creating an Offer that Inspires "Yes" - The Customer-Focused Offer
I don't know about you but I experienced 2025 as an exhausting year. Clients and community members told me they were feeling a lot of stress and economic uncertainty. As a result they were being more cautious about saying "yes" to the offers th...
When Just Thinking About Promoting Your Book is Exhausting
In this podcast conversation, coach and author, Barb Hubbard shares her journey writing and publishing her book, Quit Chasing Squirrels. Barb’s book is q...
Why Clients Pay to Work with Me - My Surprising Superpowers
Last year I took on a project to interview clients and stakeholders because I realized that what powers word of mouth marketing, referrals in particular, is what clients say about us.I felt I couldn’t in good conscience ask you to ask yo...
Owning Your Value - The Client Enrollment Process
One of the trickiest challenges I deal with is fully owning my value as a coach.This shows up in my conversations with perspective clients. Especially when it comes to sharing what I charge and what clients can expect regarding outcomes....
Creativity is a Business Superpower
A problem I struggled with this year was trying to figure out how to connect with my right-fit clients and stakeholders. It was a problem that I kept circling around like a kind of doom loop. Finally, I stopped because w...
Creating Events that Grow Your Business
One of the most effective ways to promote your business is to offer events: workshops, classes, and networking opportunities to name a few.But not all events are created equal. To learn more about what goes into creating memo...
Success is About Failing BETTER!
Painful though it is, failure is really a business owner’s best teacher if you frame your failures in a way that allows you to fail forward. In this episode I talk about six ways you can reframe failure and use failure as a springbo...
Are You Making it Hard for People to Say "Yes"? - Blyth Ellsworth explains how you're losing prospects
If I asked you whether you intentionally made it difficult for people to say yes to your offers, you would be shocked.Of course you don’t! You want to make it as easy as possible!Ah, but what you don’t know can hurt you. More spec...
What Do You Want to Create? Stop Grinding Through Endless Problems and Create What You Really Want!
If there were only one question I could ask heart-centered business owners it would be this:What do you really want to create?Assuming it were absolutely possible.I love this question because it immediately blows past all t...
Owning a Business is a Hero's Journey - A Candid Conversation with Business Coach Leslie Boyce
I often tell people that owning a business is a hero’s journey. Nothing is going to stretch you and push your buttons more than the daily adventures of running a business. Leslie Boyce knows this better than most people. Over the co...
