You are Not a Commodity - Don't Market Yourself as if You are!!

Most of the promotions we are exposed to are for consumer products and services. The biggest challenge in consumer marketing is how to make something that is not special seem special.

If you are a heart-centered business owner this is not your problem You ARE special! Your marketing needs to communicate what make you distinctive to your ideal clients. You want to clearly tell them: I am the person you are looking for.

You are not a can of peas. You are not a bottle of shampoo! Don't market yourself as if you were!

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