Marketing Root Work Podcast
How creative business owners can connect with their ideal people in ways that feel authentic, fun, and effective.
Marketing Root Work Podcast
Want to receive more referrals? Consider being a great referral source!
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Judy Murdoch
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Season 2
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Episode 37
When you are a great, trusted referral source, you have two very powerful social contracts working in your favor:
- You get to be a kind of "rock star" to your peers (you know about a great resource your peers don't yet know about).
- When you give a referral the business to whom you give the referral very much wants to return the favor. Reciprocity is a powerful persuasive incentive for people.
In this podcast I share why reciprocity is so powerful and how it benefits you when you give referrals; in particular because people will want to give YOU referrals.
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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.