Marketing Root Work Podcast
How creative business owners can connect with their ideal people in ways that feel authentic, fun, and effective.
Marketing Root Work Podcast
The Surprising Quality That Gives Your Marketing an Edge
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I rarely smile or laugh when I read most business marketing but when I do, I remember the company.
And that’s the point: when done well, marketing that uses wit and humor and playfulness can capture your prospects attention and is more memorable (sticky) than the staid, boring stuff the other guys are doing.
The quality of delight, when done well, gives your marketing an edge.
Episode Notes: Emily McGregor and PenguinCat
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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.