Marketing Root Work Podcast

When the Next Step is Important but Scary, Ditch Willpower

Judy Murdoch Season 3 Episode 20

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0:00 | 8:52

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If you're like me, you probably lean on willpower to power yourself through a difficult project. Willpower is a celebrated quality in our culture, right? When the going gets tough, the tough get going.

There’s just one problem with willpower: when we use it to gut through difficult situations, we inevitably pay a very high price.

Here's a better way to tackle those challenging intiatives.

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