71: Beyond The Workout: How Fitness Pros Can Build Multiple Revenue Streams

You became a fitness professional to make an impact, but here's the reality: teaching more classes isn't always the answer to financial stability—and it's most often not physically sustainable long-term. 

What if there were ways to increase your income, deepen your influence, and scale your expertise without burning out or sacrificing your body in the process?

In this game-changing episode of Group X Appeal, Kimberly and Terry reveal something most instructors never consider: your expertise is worth far more than just the classes you teach and clients you train. 

Discover five strategic income streams that allow fitness professionals to create financial stability, expand their professional impact, and build a career that doesn't depend solely on how many hours you can physically perform.

Whether you're feeling the physical toll of a packed teaching/training schedule, craving more financial security, or simply wanting to explore what else is possible with your skills and influence, this episode opens doors you may not have known existed. Let's explore what's possible.

READY TO DIVE DEEPER? Join Kimberly and Terry for their live online workshop "No Sweat Income Opportunities for Fitness Pros" on Saturday, January 25th, 2-4pm Pacific Time! Learn more at https://www.theinspiredlifeuniversity.com/no-sweat-income. 

Follow us on Instagram, Facebook and YouTube - @groupxappeal.

Questions or topic ideas? Email us @ groupxappeal@gmail.com

Get your FREE Guide To Holistic Well-Being here: https://gxaguide.com/

Stay Connected with Kimberly:
- @kimberlyspreenglick on Instagram, Facebook and YouTube
- email: kimberly@theinspiredlifeuniversity.com
- website: www.theinspiredlifeuniversity.com

Stay Connected with Terry:
- @terryshorter on Instagram & Facebook
- email: terry@rippedplanet.com
- website: www.rippedplanet.com

Transcript

Ever feel like teaching class just isn't enough or perhaps too much? On one hand, you may feel as if you want to make a deeper impact on people's lives that goes beyond the workout. And on the other hand, you give so much of yourself physically and emotionally, teaching alone can lead to burnout. It sure can. Well, today we are unpacking five of our favorite ways instructors can create multiple income streams without burning out, without overloading, in a way that feels authentic and without breaking a sweat.

Kimberly/terry (01:06)
Teaching classes is definitely rewarding, but it's not always reliable or scalable income. know, our bodies can take quite a beating as we do the great work that we love to do. But what if there are other paths you can create, but still lean into your passion, your expertise, and the relationships you've built with the students? Well, in this episode, we're going to cover the side paths from online offerings to workshops to digital products as well that real instructors are using today, including us.

to create financial stability and professional growth. So let's break this down. I'm Terry Shorter. I'm Kimberly Spreen Glick. And this is episode number 71. 71, hun. Hunt. You ready for this? From like, oh, what is it, Ohio? Where do they say hunt? No, Baltimore. Baltimore. Oh my gosh, that's where I was born. your And I had to, I said Ohio? What? Do you know where you are? Where you're from? What day is it? I don't even know.

All right, so we have five strategies. Now this is not an all-inclusive list. There are other things that we could do. As a matter of fact, we're covering five strategies today, but then some additional strategies in an upcoming workshop that we will be co-facilitating on the 24th of January from 1 to 3 p.m. Pacific time. It is called No Sweat Income Opportunities for Fitness Pros. So stay tuned for more info on that. But we're gonna dive in to five ideas that we have for you today. The first one is to

do online classes, but to do them in an on-demand kind of way. So there is one thing to do online classes where you're teaching via Zoom or whatever video platform you're using, but you're still doing them live every time. You're still doing the physical exertion. You're sweating. You are still sweating indeed. But what if you were to teach record as you're teaching and now you have a prerecorded workout, prerecorded sessions.

that you could then put in an online library, it becomes on demand content. Just like when we watch a Netflix movie, it's just there on demand. We have a subscription, we go, we access it, we watch it, and it's awesome. You can do the same thing with your workout. So record them, put them together in an online library, and then start to create a subscription-based service for your clientele, for your community. Or you can use content platforms like Patreon to make that happen.

And that way students can access your workout anytime and you can broaden your reach, broaden your community, because it's not just people who are able to be with you live, whether it's in person or streaming, sorry, via video, but they can access you via ⁓ these on-demand platforms at any time, from any location. Yeah, so could be, you could start teaching to people in other countries before you know it.

On-demand recorded workouts is one strategy. For sure. You're doing them anyway. I know, right? You may as well record them and make them available. Yeah. And then what's really cool too is when you record them and you have them housed on your hard drive, whether it's on your computer or an external hard drive, you can also edit it down. You can edit your video down if you needed to. If you wanted to create smaller clips of an hour class, maybe you want to do create a 20 minute class instead of a 30 minute class. So you have so much flexibility and versatility, but also I love the fact

what Kimberly had mentioned, on-demand classes or digital classes, they have no boundaries. There are no limitations. So time-wise and location-wise. So. Yeah, expand your reach. Yeah, for sure. The second one is merchandise and digital branded products. What? What? Look at that. So ripped in the house. ⁓ From branded fitness gear, know, hats, shirts, hoodies, to workout plans.

Yeah. Ebooks, music mixes, recipes, meal plans, if you are qualified, of course, to create those. But there's so many different ideas to provide these digital branded products, merchandise products, and there's companies out there, and we're going to be talking about that during our workshop that will recommend to you, that will allow you to create this merchandise without

any money out of pocket. You don't have to warehouse the product. You don't have to ship the product. The companies that will recommend, they do that for you, which is great. And you get a very substantial portion or percentage of the proceeds of the revenue. ⁓ Again, without having to warehouse all of this stuff, which is amazing. And of course, E, we call digital branded products.

you don't have to have any of that either. Yeah, right. It's just you. And it's another thing that you create it once, save it as a PDF. And there are a lot of different ways you can make that PDF accessible. It's one of the best ways you can provide like an additional opportunity for your students, your community to learn from you and to kind of learn from what it is your passion mountain teaching is it could be like a top 10 tips.

one pager PDF that you offer to your community. So really, really great opportunities. Yeah. And we'll also talk about how these digital products can act as lead magnets as well. So, which is super, super valuable to build your database, to build your contact list. So we'll save that for the workshop. So the third idea we wanted to share with you is the idea of online challenges. So you've probably seen several online challenges, especially since I think COVID online challenges started bubbling up everything from

five, seven, 10 day, 21 day challenges. have a couple of coach clients that I've worked with. One did a, like a seven day cut the sugar challenge where she just created a pop-up Facebook group, jumped on each day for seven days, giving tips for how to cut out added sugar or to reduce added sugar in your diet. And was able to get clients from working with people with these online challenges. So whatever it is, you know, you're passionate about, whether it's helping people.

⁓ eat better or start meditating or stress management, you can turn into a challenge and it's easy enough to create a check in place. I think most popular is probably a pop up Facebook group. you create this Facebook group where people can come together as a community who are all going through the challenge together. You show up typically we'll go into more detail, but typically every day around the same time and give some kind of advice or tip or hack or something that supports them through the challenge. And then they support each other and share how they're doing. And

It's beautiful way to create connections for people to start to see ⁓ what you know about the different areas of passion that you have beyond just the workout, beyond exercise, fitness, yoga. And it creates community. It allows people to connect that are like-minded and support each other on their path. For sure. It's a big trust builder. Big time. Yeah, when you could do these five day, seven day, I guess it's like a quick win for people. is, for everybody. It's a win-win for everybody, for sure.

So challenges are super valuable. They still work post COVID era. So in a huge way. So yeah, we'll definitely share more of that with you on ⁓ during the workshop. The ⁓ fourth idea ⁓ or method that works for everyone and including us as well is coaching and mentoring. you know, helping perhaps newer instructors maybe leading small group.

coaching, maybe perhaps offering your own certification if you wanted to or mentoring package. There's so many different ideas to coaching and mentoring. And let's say, for example, you don't have to feel like you're an absolute expert as long as you've had some experience. You love coaching, you love mentoring, you love sharing your knowledge. Just keep in mind, you will be one, maybe two steps ahead of somebody else that would love to know and learn what you already know.

So know that you are absolutely qualified, especially when it has something to do with something that you love and know something about at least. Yeah. And when I think of mentorship, mean, that's definitely reaching a hand back to people who are on the path that you are on and you're maybe a few steps ahead, like the work that you do. And with coaching, it could be that, but it can also be any area that you're passionate about. So if you're passionate about holistic wellness and you can coach people,

based on the different dimensions of wellbeing in life. You could be a wellness coach, a life coach, strategy coach, there's lots of different paths you can take and kind of niches, so to speak, when it comes to coaching. ⁓ And then of course, mentoring would be in the area of passion that is the work that you do. And it's really great way to go deep and really expand your impact in a big way. And then much in the same vein, if you start thinking about areas of passion,

that you're really passionate about. What if you took a topic that you're passionate about and turn it into a workshop? This is something else that can be done live and you could do it via Zoom or what is it? Google Meets or there's a lot of different platforms now where you can bring people together or you can record it. And also just like the first tip, you can kind of make it on demand and available for people whenever it suits them to be able to join you. And the really cool thing about workshops that I love is that

A, it allows you to delve into and teach about something that you're passionate about. Now this is, it's gotta be something that you're really passionate about and already know a lot about, or you're so passionate about it, you're willing to dive deep and learn about it so that you can pull out some elements to teach to others. And we're not talking about a hundred, you know, learning lessons here. I mean, most people in an hour to two hour workshop can only really take in and hold three.

three to five concepts. Okay, so often we do our videos based on five tips, five ideas, five strategies. That's because we can only really kind of hold on to a certain number of elements in our brain and the rest kind of gets forgotten. So think about an area of passion for you where you've got some, maybe it's just three to five key points that you can teach people, like learning points. And it allows people to see how you teach, allows people to see how you communicate.

And from your workshops, just like in the fitness world, from our group fitness classes, people could then, if you're also a personal trainer, could kind of move into the personal training arena. Well, in this world, it's the workshops where people can start to develop a relationship with you that will then move into online ⁓ one-on-one coaching. And then there's another step beyond workshops that...

is even more powerful that we're going to reveal on the 24th during our workshop, the No Sweat Income Opportunities coming up. she goes again, teasing again. I know. I love it. So you've got to be there. You've got to be there. that your worth as an instructor is never, ever, ever defined by how many classes you teach. One of my mentors, he always said, you're only good as your last class. I'm like, ⁓ wow. shoot. So there are many paths.

doors and your gifts can show up in so many different ways and we would love the opportunity to help you open some of those doors. Most definitely. So we invite you to pick one for now. Just pick one of those ideas that we shared that feels exciting that that inspires you or at least intrigues you that you'd like to know more about. Bring that with you to our workshop on Saturday, January 24th. No sweat income opportunities. It's from one to three Pacific time. We

Did get it approved for CECs through American Council on Exercise through ACE. it will serve up to, actually it's 0.2 credits, but two continuing education hours. Our goal is to make your impact and your income grow. So we hope you join us. Fantastic. hopefully those five little teasers helped out at least kind of spark a little bit of those creative juices, getting them flowing. And we can't wait to get them flowing even more. There we go. We're going to dive deep. On the 25th. Take some action. Let's do it.

Thank you so much for joining us today. Be sure to share this with as many people as you possibly know, especially instructors who could benefit from the workshop on the 24th. And we'd love to see you and your friends there. I'm Terry Shorter. I'm Kimberly Spreen Glick Until next time, make it a great day. And why? Because it's a great day to have. Yes, it is. Much love.