Welcome to the Digital Mythology Podcast, hosted by Declan Goodman. This podcast explores the powerful intersection of ancient mythology and modern digital transformation. With over two decades of experience in IT, Declan is on a mission to fill a crucial gap in the tech world—how to effectively tell the digital transformation story to non-technical stakeholders.

Every organization invests heavily in technology, but the true challenge lies in winning the hearts and minds of those who are crucial to the success of these initiatives. Through storytelling, metaphors, and emotional connection, Declan demonstrates how ancient myths and belief systems can be leveraged to simplify complex digital concepts and drive business success.

In each episode, Declan introduces his unique storytelling framework, built on three pillars:

1. Xin (Heart-Mind) – How to connect emotionally and intellectually with stakeholders.
2. Metaphor – Using simple, relatable comparisons to explain complex tech concepts.
3. Catalyst – Sparking passion and action within your organization to push digital projects forward.

Through guest interviews, practical tips, and personal anecdotes, Declan helps you craft a compelling narrative around your digital transformation journey. Whether you're a tech leader, a business strategist, or simply curious about how stories shape the world of digital innovation, this podcast provides insights to help you succeed.

Join Declan as he helps you bridge the gap between technology and humanity, making your digital transformation not just a technical upgrade, but a story that resonates and inspires action.

Key Topics:

• Storytelling in digital transformation
• Engaging non-technical stakeholders
• Metaphors and emotional connections in IT
• Creating business buy-in for tech initiatives
• Lessons from ancient mythology for modern tech leaders

Tune in and discover how to turn your digital projects into compelling stories that captivate, engage, and inspire!