Admatic.ie The Story of Advertising and my part in its downfall.
The Story of Advertising.
(And my part in its downfall)
15 Episodes that tells the story of advertising from the very beginning.
The definition of a brand, their emergence at the turn of the century. The development of Radio and TV, the Madmen era. London and the swinging sixties. The emerge of the Media Agency and lessons for the future.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin, Ireland. He is a second-generation Adman, son of an Agency CEO.
A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
Admatic.ie The Story of Advertising and my part in its downfall.
Latest Episodes
McConnells and Me.
Separate podcast that is about McConnells Advertising and its ultimately demise and my role in it, as the buyer/owner. McConnells was the largest Advertising Agency in Irish history started in 1916 and ended in 2009. This is what h...
Episode 15. Finale. The Media Price Wars, Media Kickbacks, Jon Mandel and where we go from here. Lessons.
The last Episode in our Story brings us to today.What I set out to understand The Story of Advertising and the reason for a current downfall or, a collapse in advertising standards.We started with the brands from the Egyptians BC...
Episode 14 1990's The Madmen sell, Agencies are split – The Media Bucket Shop and Creative Agencies, ending the full service, one stop shop.
The “expensive” Mad Men skilled Advertising types were consequently, cast out in the cost cutting or, they simply left because they had been bought out in the 1980s. They didn’t want to stay anyway and as I explained, most of those owners were ...
Episode 13. 1980's & 90's. "Greed is Good!" The holding company emerges and starts the downfall.
The 1980’s signified too, a change in the general financial business attitude too, just as the advertising power base was shifting from Madison Avenue New York, to London’s Soho as we said in the last episode. And of course, the ...
Episode 12 The Saatchi Brothers and John Hegarty steal the US crown.
The ‘swinging sixties’ developed a culture of smoke-filled rooms, ashtrays on board room tables and extensive drink cabinets in offices. A culture of free-flowing sex and Chivas Regal. Fun. Women too, entering the workforce – a sexu...
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