Admatic.ie The Story of Advertising and my part in its downfall.
The Story of Advertising.
(And my part in its downfall)
15 Episodes that tells the story of advertising from the very beginning.
The definition of a brand, their emergence at the turn of the century. The development of Radio and TV, the Madmen era. London and the swinging sixties. The emerge of the Media Agency and lessons for the future.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin, Ireland. He is a second-generation Adman, son of an Agency CEO.
A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
Episodes
16 episodes
McConnells and Me.
Separate podcast that is about McConnells Advertising and its ultimately demise and my role in it, as the buyer/owner. McConnells was the largest Advertising Agency in Irish history started in 1916 and ended in 2009. This is what h...
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Season 2
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Episode 1
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23:25
Episode 15. Finale. The Media Price Wars, Media Kickbacks, Jon Mandel and where we go from here. Lessons.
The last Episode in our Story brings us to today.What I set out to understand The Story of Advertising and the reason for a current downfall or, a collapse in advertising standards.We started with the brands from the Egyptians BC...
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Season 1
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Episode 15
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27:16
Episode 14 1990's The Madmen sell, Agencies are split – The Media Bucket Shop and Creative Agencies, ending the full service, one stop shop.
The “expensive” Mad Men skilled Advertising types were consequently, cast out in the cost cutting or, they simply left because they had been bought out in the 1980s. They didn’t want to stay anyway and as I explained, most of those owners were ...
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Season 1
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Episode 14
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17:05
Episode 13. 1980's & 90's. "Greed is Good!" The holding company emerges and starts the downfall.
The 1980’s signified too, a change in the general financial business attitude too, just as the advertising power base was shifting from Madison Avenue New York, to London’s Soho as we said in the last episode. And of course, the ...
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Season 1
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Episode 13
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37:00
Episode 12 The Saatchi Brothers and John Hegarty steal the US crown.
The ‘swinging sixties’ developed a culture of smoke-filled rooms, ashtrays on board room tables and extensive drink cabinets in offices. A culture of free-flowing sex and Chivas Regal. Fun. Women too, entering the workforce – a sexu...
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Season 1
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Episode 12
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23:15
Episode 11. Madmen The 1950s Glory Days
‘Madmen’ as if often thought, did not mean they were just ‘crazy’ or ‘mad’, although they were, but rather to explain that they were the men of New York’s Madison Avenue, the heart of American Advertising. Men from Madison Ave...
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Season 1
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Episode 11
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18:22
Episode 10. The Television breakthrough. I love Lucy.
Television became the driving force of Advertising and consequently by their Advertising Agencies. It was all new and it needed expertise and cannot be underestimated. Television is the key to this new advertising age...
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Season 1
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Episode 10
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12:08
Episode 9. The Cold War adds to Advertising's delay. And yet, here comes The Madmen!
Huge GDP growth across the world, Japan notably, coupled with low interest rates and that new massive military spending in the face of a Cold War, all fuelled a boom. The emerging ‘hippy’ generation through the 1960’s. The swi...
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Season 1
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Episode 9
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16:15
Episode 8 WW2 and Advertising get put on hold...again....but Radio develops further.
The ‘Voice of America’, Tokyo Rose, Axis Sally (an American employed by the Nazis) and William Joyce ‘Lord Haw Haw’ (American born although often wrongly referred to as being Irish, because he lived there as a child and developed an accent) wit...
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Season 1
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Episode 8
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10:25
Episode 7 World War One, Marconi the Wireless….WW1 and The Great Depression.
The story of advertising continues with Marconi's 'Wireless', Bose, Hertz, Edison, Tesla, Morse and The Titanic. But here come WW1 in 1914 and stymies it all. The on-going establishment of Newspaper advertising, albeit with the...
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Season 1
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Episode 7
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19:12
Episode 6 Advertising Agencies really emerge and the father of Advertising, James Walter Thompson.
The story goes on as Ad agencies develop properly and James Walter Thompson starts creative 'teams' and new marketing rules 1900. The father of Advertising, the one I'd love to have met.Stuart Fogarty is a graduate of St. Columba’s Coll...
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Season 1
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Episode 6
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18:09
Episode 5 New Media - Newspapers! And the first Ad Agencies.
The Story continues with new media advertising opportunities (actually Newspapers and Outdoor Posters only at this stage and the first Ad Agencies. Everything was coming together......Stuart Fogarty is a graduate of St. Col...
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Season 1
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Episode 5
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9:25
Episode 4 Bring on the Brands! Robber Barons, Pears Soap, Coca-Cola, Bass and the emergence of brands.
Here we talk about Brands coming into being. Pears soap in 1807, Tate & Lyle 1921, Bass Ale 1876, Quaker Oats 1901, Coke 1886. Brands meant the need for Advertising Business and the need for new Media to advertise in.Stuart Foga...
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Season 1
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Episode 4
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10:02
Episode 3 The Industrial Revolution and Products. Stuart Fogarty Admatic.ie
The Story of Advertising continues with a mass innovation and manufacturing surge between 1800 and 1900 brings Products into being, which then require, marketing and Advertising. Stuart Fogarty is a graduate of St. Columba’s Colleg...
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Season 1
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Episode 3
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26:06
Episode 2 Brands & the Egyptians. Stuart Fogarty Admatic.ie
What is the definition of a brand? How did they start? We look at the development of branding and why it's important because once we had brands, we had advertising. Once we had advertising, we had advertising Agencies.
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Season 1
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Episode 2
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19:39
Episode 1. Sell the Sizzle and not the sausage. Stuart Fogarty Admatic.ie
First in the story of Advertising. 11 episodes by a second generation Adman and industry insider. Stuart Fogarty. Stuart is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agen...
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Season 1
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Episode 1
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14:26
