The Catalyst for the Trades

Are you driven to achieve more, push boundaries, and see real results in everything you do? The Catalyst is the podcast for the relentless go-getters, innovators, and leaders who are obsessed with turning vision into action. Join us as we dive deep into success stories, strategies, and insights from industry experts who have cracked the code on what it takes to ignite change and get results. Whether you're an entrepreneur, a business leader, or someone determined to excel, this podcast will fuel your obsession with success. Listen in and become the catalyst for your own results.

Contributors

Host

Jennifer Bagley

Jennifer Bagley is the CEO of CI Web Group and host of Catalyst for the Trades.

For more than 30 years, Jennifer has helped businesses navigate major technology shifts—from enterprise supply chain transformation to today's AI revolution. She founded CI Web Group in 2006 and has spent the last decade focused exclusively on helping contractors grow through better marketing, smarter operations, and practical applications of AI.

A nationally recognized speaker, Jennifer has delivered more than 1,000 presentations for manufacturers, distributors, dealer groups, and industry associations across the trades. She is known for helping business owners understand what's changing, why it matters, and how to take action before the rest of the market catches up.

On Catalyst for the Trades, Jennifer sits down with industry leaders, innovators, and operators to explore the ideas, technology, and leadership strategies shaping the future of the trades.

Co-host

Jazmin Ramirez

Jazmin Ramirez is Executive Director of Growth at CI Web Group and co-host of Catalyst for the Trades.

Before joining CI Web Group, Jazmin spent years working inside plumbing and HVAC businesses, building systems, improving operations, and solving the day-to-day challenges contractors face. That firsthand experience gives her a practical perspective on what it really takes to grow a successful home service business.

Today, she leads sales, customer success, and growth initiatives at CI Web Group while helping contractors embrace AI, automation, and modern marketing strategies that drive measurable results.

On Catalyst for the Trades, Jazmin brings an operator's mindset to every conversation, helping business owners cut through the noise and uncover practical ideas they can put to work immediately.

Producer

Krista Glasser

Krista Glasser is the Producer of Catalyst for the Trades and Public Relations, Podcast, and Communications Manager at CI Web Group.

She works behind the scenes to shape each episode and ensure the conversations continue long after they're recorded. From producing the podcast to creating articles, social content, and educational resources, Krista helps transform insights from industry leaders into practical ideas business owners can apply.

Passionate about storytelling and emerging technology, she is committed to helping contractors stay informed as AI, marketing, and business operations continue to evolve. Her goal is simple: make every conversation more valuable by helping it reach the people who need it most.