The Catalyst for the Trades
Are you driven to achieve more, push boundaries, and see real results in everything you do? The Catalyst is the podcast for the relentless go-getters, innovators, and leaders who are obsessed with turning vision into action. Join us as we dive deep into success stories, strategies, and insights from industry experts who have cracked the code on what it takes to ignite change and get results. Whether you're an entrepreneur, a business leader, or someone determined to excel, this podcast will fuel your obsession with success. Listen in and become the catalyst for your own results.
Episodes
64 episodes
WordPress Hacked? What to Do After a Hack | Jennifer Bagley & Chris Heney
WordPress Hacked? What to Do After a Hack (and Why Updates Aren't Enough)What would you do if you learned your website has been hacking your own customers?That's not a hypothetical. In this emergency livestream of the Catalyst f...
Your AI Dashboard Is Wallpaper: AI Vaporware, WET Code & What Contractors Are Actually Buying
AI is making it easier than ever to build software that looks finished. For contractors and home service business owners, that creates a new problem: How do you know whether an AI platform, dashboard, or application is actually built to run a b...
Building Better Trades Businesses With the Right Tools at the Right Time
What happens when technology is built around the problems contractors are actually facing every day?Jennifer Bagley sits down with Charlie Vecchio of Built by the Trades to break down a growing suite of tools designed to help home servic...
From ChatGPT to AI-Powered Operations: Matthew Palmieri on Building Smarter Trade Businesses
What happens when AI moves beyond prompts and starts becoming part of how you actually run the business?In this episode of Catalyst for the Trades, Jennifer Bagley sits down with Matthew Palmieri of My Happy Home to talk about his evolut...
As AI Gets Better, Your People Need to Get Better Too
AI can make your business faster, more efficient, and more consistent. But if the technology keeps getting better while your people stay the same, what happens next?In this episode of Catalyst for the Trades, Jennifer Bagley sit...
Build a Business Worth Buying Before You’re Ready to Sell
Most home service business owners don’t need to decide today whether they’ll eventually sell. They do need to build a company that could be sold.In this episode of Catalyst for the Trades, Jennifer Bagley sits down with David Ho...
Built by the Trades: AI for Contractors, ServiceTitan Automation & the Future of Home Service Technology
Artificial intelligence is changing the trades, but the biggest opportunity isn't replacing technicians. It's helping contractors build smarter systems, automate operations, improve profitability, and make better business decisions.In th...
AI, Authority & the Future of Home Service Marketing with Casey Eberhart
What happens when AI changes the rules of marketing faster than most contractors can keep up?In this episode of The Catalyst for the Trades, Jennifer Bagley is joined by longtime friend, strategist, and business consultant Casey...
Your Website Site Is an ADA Lawsuit Waiting to Happen
AI-powered attorneys are now filing automated ADA lawsuits, and the average settlement costs $52,000. Is your website exposed?In this episode of Catalyst for the Trades, host Jazmin Ramirez sits down with Jennifer Bagley for a n...
Last Chance to Register | The Trades Event That Builds Your $10M+ Plan | May 5-7
Last Chance to Register | Climb to $10M+ | May 5-7 | Houston, TexasAre you a trades business owner stuck under $10M? This is the event that changes that. Join host Jennifer Bagley alongside Chuck & Dana Staszkiewicz, Cra...
Climb to $10M: Inside the Workshop Event That Will Transform Your Business
Sick of conferences that pump you up but don’t move the needle? Jennifer Bagley welcomes guest Chuck Staszkiewicz for a candid, behind-the-scenes look at Climb to $10M—the high-accountability, workshop-driven event hosted by The Opus & Gold...
AI, Leadership & Next-Level Growth: Cameron Herold’s Playbook for Contractors
Most contractors are either ignoring AI or getting distracted by flashy tools they don’t actually need. In this episode, Jennifer Bagley talks with Cameron Herold, the operational expert who helped build 1-800-GOT-JUNK and mentored industry lea...
AI-First Growth for the Trades: Builder Market with Louis Vierra and Brett Taylor
Most contractors know the feeling: you pay for leads that five other companies get, you chase calls late, and your software stack keeps growing—but not your margins.Builder Market’s Founder Brett Taylor and Co-Founder Louis Vie...
Women in Charge: How AI and Automation Are Powering Home Service Growth
How do women in the trades go from underfunded marketing and clunky tech to dominating their local markets with AI and automation? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with three p...
From HVAC Technician to Tech-Savvy CEO: Robert Leath on Building a Future-Ready Trades Business with AI
In this episode of Catalyst for the Trades, Jennifer Bagley is joined by Robert Leath, founder of a thriving HVAC business, and his dedicated account executive, Vee Nettles. Robert shares his raw and inspiring journey from working for a larg...
What It Really Takes to Be a Woman in Business | Honest Leadership in the Trades with Kathryn Elizabeth & Laura Kelly
What does authentic leadership actually look like for women in the trades?In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with Laura Kelly and Kathryn Elizabeth for a direct, no-filter conversation ab...
Gregg Schonhorn on Maximizing Business Value in the Trades: Preparing to Sell, AI, and Building for the Future
How do you build a home service business that thrives today and is ready for a profitable exit tomorrow? In this episode of Catalyst for the Trades, Gregg Schonhorn of SF&P Advisors joins Jennifer Bagley to share proven strategies for ma...
Contractor Accounting Made Simple with Meaghan Likes of Likes Accounting
CPA Meaghan Likes, founder of Likes Accounting, shares proven tips to help contractors clean up their books, simplify ServiceTitan integration, and gain financial clarity. In this episode of Catalyst for the Trades, Me...
AI, Agents & The Future of Marketing: Remy Skerjanz’s Playbook for Outbound Success
AI is already transforming how businesses connect and grow. In this episode, Jennifer Bagley sits down with Remy Skerjanz, co-founder of Sales Blaster AI, for an inside look at what’s truly changing in digital marketing, lead generation, and...
Next-Level Septic Business: How Courtney Van Delden Supplee Uses AI, Automation & Data to Scale Van Delden Wastewater Systems
Running a successful septic company for 88 years takes more than experience — it takes innovation.In this episode of Catalyst for the Trades, host Jennifer Bagley and strategist Vee Nettles talk with Courtney Van Delden Supplee, owner of...
Command the Room & Grow Your Business: Casey Eberhart’s Blueprint for Trade Success
Ready to future-proof your trade business and increase its value? In this high-impact episode of Catalyst for the Trades, Jennifer Bagley sits down with revenue strategist Casey Eberhart—known as The Ideal N...
Reinventing SEO & Web Strategy: AI Transformation with Seth Humble
AI is rewriting the rules of SEO and digital marketing. In this episode, Jennifer Bagley talks with Seth Humble about how AI search is transforming how home service businesses show up, rank, and convert online.Seth shares his j...
Branding That Works: Crystal Williams on Contractor Growth, Strategy & Accountability
Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and w...
Beyond Products: Denise Corbin’s Winsupply HVAC Summit Empowers Contractors in Austin
Ready to break away from business as usual and spark success in a challenging market? In this episode, Denise Corbin—president of Winsupply—joins Jazmin Ramirez, guest host, to discuss her game-changing HVAC Summit designed for contractors w...
Jazmin Ramirez: AI Marketing Strategies and Growth Insights for Contractors
What does it take to lead and grow in a fast-changing trades industry? In this episode of Catalyst for the Trades, Jennifer Bagley interviews Jazmin Ramirez, Senior Director of Growth at CI Web Group and one of the top 30 most influential wo...