The Catalyst for the Trades
Are you driven to achieve more, push boundaries, and see real results in everything you do? The Catalyst is the podcast for the relentless go-getters, innovators, and leaders who are obsessed with turning vision into action. Join us as we dive deep into success stories, strategies, and insights from industry experts who have cracked the code on what it takes to ignite change and get results. Whether you're an entrepreneur, a business leader, or someone determined to excel, this podcast will fuel your obsession with success. Listen in and become the catalyst for your own results.
Episodes
48 episodes
Gregg Schonhorn on Maximizing Business Value in the Trades: Preparing to Sell, AI, and Building for the Future
How do you build a home service business that thrives today and is ready for a profitable exit tomorrow? In this episode of Catalyst for the Trades, Gregg Schonhorn of SF&P Advisors joins Jennifer Bagley to share proven strategies for ma...
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49:46
Contractor Accounting Made Simple with Meaghan Likes of Likes Accounting
CPA Meaghan Likes, founder of Likes Accounting, shares proven tips to help contractors clean up their books, simplify ServiceTitan integration, and gain financial clarity. In this episode of Catalyst for the Trades, Me...
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51:21
AI, Agents & The Future of Marketing: Remy Skerjanz’s Playbook for Outbound Success
AI is already transforming how businesses connect and grow. In this episode, Jennifer Bagley sits down with Remy Skerjanz, co-founder of Sales Blaster AI, for an inside look at what’s truly changing in digital marketing, lead generation, and...
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44:10
Next-Level Septic Business: How Courtney Van Delden Supplee Uses AI, Automation & Data to Scale Van Delden Wastewater Systems
Running a successful septic company for 88 years takes more than experience — it takes innovation.In this episode of Catalyst for the Trades, host Jennifer Bagley and strategist Vee Nettles talk with Courtney Van Delden Supplee, owner of...
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48:16
Command the Room & Grow Your Business: Casey Eberhart’s Blueprint for Trade Success
Ready to future-proof your trade business and increase its value? In this high-impact episode of Catalyst for the Trades, Jennifer Bagley sits down with revenue strategist Casey Eberhart—known as The Ideal N...
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54:46
Reinventing SEO & Web Strategy: AI Transformation with Seth Humble
AI is rewriting the rules of SEO and digital marketing. In this episode, Jennifer Bagley talks with Seth Humble about how AI search is transforming how home service businesses show up, rank, and convert online.Seth shares his j...
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46:47
Branding That Works: Crystal Williams on Contractor Growth, Strategy & Accountability
Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and w...
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40:01
Beyond Products: Denise Corbin’s Winsupply HVAC Summit Empowers Contractors in Austin
Ready to break away from business as usual and spark success in a challenging market? In this episode, Denise Corbin—president of Winsupply—joins Jazmin Ramirez, guest host, to discuss her game-changing HVAC Summit designed for contractors w...
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16:28
Jazmin Ramirez: AI Marketing Strategies and Growth Insights for Contractors
What does it take to lead and grow in a fast-changing trades industry? In this episode of Catalyst for the Trades, Jennifer Bagley interviews Jazmin Ramirez, Senior Director of Growth at CI Web Group and one of the top 30 most influential wo...
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43:03
Victoria Schaefer Talks TACCA Live: Texas HVAC Conference, Contractor Growth & Future of the Trades
Get an insider’s look at Texas Air Conditioning Contractors Association (TACCA) and the upcoming TACCA Live HVAC industry event in Conroe, Texas. Camille Porco, our stand-in host of this episode, sits down with Victoria Schaefer, Executive D...
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20:50
From Zero to $22 Million: Vince Heuser’s Blueprint for Explosive Home Service Growth
What does it really take to break free from flat growth and scale your contracting business into the millions? In this inspiring episode, Vince Heuser shares the raw journey from launching a garage door business in his garage after the 2008 ...
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46:40
CRM Success in the Trades: Celia Church’s Guide to Data, Implementation, and Next-Level Growth
Thinking about switching CRM platforms or struggling to get the most out of your current system? In this must-listen episode, CRM and Service Titan consultant Celia Church (Smart Service Solutions) joins hosts Jennifer Bagley and Chuck Stasz...
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52:01
Smart Accounting Moves: Devin Nordgran’s Financial Strategies for Contractors
Know your numbers and make them work for you. In this must-hear episode, Jennifer Bagley sits down with Devin Nordgran, Tax Associate at Squire, to unpack real-world financial strategies every home service business owner needs. ...
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46:03
Transforming Digital Marketing with AI: Chelsea Nodine’s Blueprint for Smarter Systems
Is AI the future of digital marketing, or just another buzzword? In this episode, Chelsea Nodine—Senior Director of Digital Transformation at CI Web Group—shares the real story behind her journey from the wilds of Alaska to automating entire...
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49:00
Level Up Your Business: Billy Gregus on AI, Marketing, and Making Partnerships Work
Ready to future-proof your contracting business? In this power-packed episode, Billy Gregus—owner of Integrity Refrigeration & A/C—joins Jennifer Bagley and special guests Vee Nettles (account manager at CI Web Group), and Stephanie Alle...
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49:29
Trailblazing the HVAC Industry: Brittany Doering on Community, Growth, and Conference Success
Ready to level up your HVAC business and network with the best in Texas? In this jam-packed episode of Catalyst for the Trades, host Jennifer Bagley sits down with Brittany Doering, Executive Director of TACCA NTX, to talk all about the high...
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23:21
Level Up Your Roofing Business: Joel Viera on Tech, Talent & the Western Roofing Expo
What’s really shaping the future of roofing in 2025 & 2026? In this episode, Joel Viera of the Western States Roofing Contractors Association joins host Jennifer Bagley to break down the big changes, challenges, and opportunities facing ...
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32:09
Mike Disney on Building Trust, Recruiting Top Talent & Winning in the Trades
What does it really take to scale a successful HVAC, plumbing, or electrical business today? In this episode, industry expert Mike Disney shares the hard truths and powerful tactics he’s learned over a decades-long career, covering everythin...
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54:32
How AI Is Transforming Call Handling: Brad Scruggs on the Future of Home Service Communication
Missed calls are costing contractors serious money, but AI is changing the game. In this episode, Brad Scruggs, President & CMO of ZyraTalk, sits down with Jennifer Bagley to unpack how artificial intelligence is rapidly reshaping custom...
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53:19
Building Predictable Freedom: Mike Abramowitz on Systems, Scaling & Founders’ Mindset in the Trades
What does it really take to build a trades business that runs without you—and gives your family the freedom you dreamed of? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with Mike Abramowitz: systems engineer, au...
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48:03
Unlocking Efficiency: AI Lead Management & Automation with Utku “Dave” Kaynar
In this episode of Catalyst for the Trades, host Jennifer Bagley welcomes Utku “Dave” Kaynar, CEO of OnePath, to take you deep inside the future of automation, lead management, and true profitability for the trades. Learn how AI-driven workf...
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53:22
Smart Decisions, Big Impact: Teasha Cable’s AI Strategies for Better Business
Ready to level up your decision-making and accelerate growth? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with Teasha Cable—tech visionary, AI expert, and founder of CModel—to uncover how AI-powered decision in...
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53:09
AI-Driven Success for Contractors: Lynn Wise’s Blueprint for the Future
Ready to future-proof your contracting business? AI is transforming everything from lead conversion to customer service and financial management in the trades. In this episode, Lynn Wise, founder of Contractor in Charge and One Path AI, join...
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45:06
No Excuses, Just Results: Stephanie Allen’s Real-World Guide to AI, Leadership, and Rapid Growth in the Trades
In this episode of Catalyst for the Trades, we sit down with Stephanie Allen, CEO of Airworks Solutions, to talk about what it takes to lead and thrive in today’s fast-changing trades industry. From her journey leading...
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50:24
From Tech to Titan: Jason Walker’s Playbook for Outshining Giants in HVAC
What does it really take to thrive as a new HVAC business in a crowded market? Jason Walker, founder of HVAC Masters of the Hustle, pulls back the curtain on his own journey from law enforcement to leading high-performing HVAC teams—and buil...
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48:25