The Catalyst for the Trades
Are you driven to achieve more, push boundaries, and see real results in everything you do? The Catalyst is the podcast for the relentless go-getters, innovators, and leaders who are obsessed with turning vision into action. Join us as we dive deep into success stories, strategies, and insights from industry experts who have cracked the code on what it takes to ignite change and get results. Whether you're an entrepreneur, a business leader, or someone determined to excel, this podcast will fuel your obsession with success. Listen in and become the catalyst for your own results.
The Catalyst for the Trades
Fast-to-Cash Products and Smarter Sales with Karen Sager
In this episode of Catalyst for the Trades, co-host Chuck Staszkiewicz sits down with Karen Sager, President of Micro Mesh Gutter Guards, to talk about product innovation, contractor profitability, and strategies for standing out in a crowded market. Karen shares the history and evolution of gutter guard technology, how Micro Mesh uses copper filtration to solve long-standing issues with moss and debris, and why fast-to-cash products are key for contractor growth. They also cover practical sales tips, customer education, and marketing tactics that actually work.
Timestamps:
00:00 – Introduction
03:10 – Evolution of Gutter Guard Technology
08:45 – Copper Filtration: The Game Changer
14:30 – Partnering with Contractors
20:20 – Tackling the Profitability Problem
25:50 – Educating Homeowners
30:15 – Marketing That Converts
36:00 – Driving Fast-to-Cash Sales
41:30 – Advice for Trade Professionals
Guest Details: Karen Sager
- Title: President, Micro Mesh Gutter Guards
- Background: With years of experience in manufacturing and product development, Karen focuses on designing high-performance gutter solutions that help contractors grow revenue and reduce callbacks.
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