The Catalyst for the Trades

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The Catalyst for the Trades

Level Up Your Business: Billy Gregus on AI, Marketing, and Making Partnerships Work

September 17, 2025 • The Catalyst for the Trades.

Ready to future-proof your contracting business? In this power-packed episode, Billy Gregus—owner of Integrity Refrigeration & A/C—joins Jennifer Bagley and special guests Vee Nettles (account manager at CI Web Group), and Stephanie Allen (Airworks, co-founder of Just Start AI) to break down the building blocks of business growth in the trades today.

From choosing the right marketing partners to getting real about AI, content, accountability, and local partnerships, Billy shares how contractors can stop making excuses and start getting results. Whether you're scaling your HVAC, electrical, or home services company, or just want to work smarter, not harder, you’ll get tactical steps for amplifying your online presence, leveraging AI, and building relationships that drive real revenue.

Game on for leaders, owners, and hustlers ready to show up, suit up, and participate.

Timestamps:

00:00 - Intro & Guest Lineup
00:53 - Why Billy Chose CI Web Group
03:11 - Keys to Growth: Participation & Account Manager Partnerships
06:28 - Getting Started with AI: The Just Start AI Community
10:07 - Overcoming Fear and Leveraging Community Support
13:41 - AI In Action: Content Creation in Billy’s Business
16:16 - Daily Blogging, AI Agents, and Maximizing Content
20:29 - Building Personal Domain Authority for Search
25:19 - The Power of Personal Branding & Social Media Authority
29:32 - Strategic Partnerships, Backlinks & Next-Level Networking
36:49 - Tactical Tips: Referral Programs & Collaborations
41:39 - High-Leverage Activities for Contractors: What to Prioritize
43:04 - The Power of Time Blocking & Positive Mindset
46:17 - Final Advice: Show Up, Suit Up, and Get Tactical
48:45 - Wrap-Up & Accountability Challenges

Guest Details:

Billy Gregus
Title: Owner, Integrity Refrigeration & A/C

Background: Billy Gregus is the owner of Integrity Refrigeration & A/C, a home services business known for its commitment to excellence and innovation in HVAC. Billy is passionate about smart marketing, operational efficiency, and leveraging AI to future-proof his company—and he’s not afraid to get uncomfortable to keep growing. A dedicated leader, he’s all-in on community, partnership, and actionable business strategy.

Vee Nettles
Title: Account Manager, CI Web Group

Stephanie Allen
Title: Co-Founder, Airworks & Just Start AI

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The Catalyst for the Trades