The Catalyst for the Trades
Are you driven to achieve more, push boundaries, and see real results in everything you do? The Catalyst is the podcast for the relentless go-getters, innovators, and leaders who are obsessed with turning vision into action. Join us as we dive deep into success stories, strategies, and insights from industry experts who have cracked the code on what it takes to ignite change and get results. Whether you're an entrepreneur, a business leader, or someone determined to excel, this podcast will fuel your obsession with success. Listen in and become the catalyst for your own results.
The Catalyst for the Trades
Level Up Your Roofing Business: Joel Viera on Tech, Talent & the Western Roofing Expo
What’s really shaping the future of roofing in 2025 & 2026? In this episode, Joel Viera of the Western States Roofing Contractors Association joins host Jennifer Bagley to break down the big changes, challenges, and opportunities facing the roofing industry.
They dive into the must-know details about the upcoming Western Roofing Expo from September 28 to 30, 2025, discuss how AI and new tech are transforming every aspect of roofing, and explore strategies to overcome labor shortages and win more business. Whether you’re a roofing contractor, a trade pro, or looking to expand your business, this episode is your go-to guide for what’s next—and how to get ahead.
Perfect for contractors, business owners, and anyone interested in the future of roofing, tech, and professional growth in the trades.
Timestamps:
00:00 – Introduction & Meet Joel Viera
03:17 – Western Roofing Expo Details
04:55 – Davis Memorial Foundation & Scholarships
05:16 – Education & Seminars
09:23 – Technology & Innovation in Roofing
10:06 – Major Industry Trends: AI, Labor & Immigration
12:15 – The Impact of AI on Roofing Businesses
15:09 – Adoption of AI in Roofing Companies
17:41 – Trade Show Booths & Vendor Opportunities
18:57 – Podcasts & Live Content at the Expo
20:06 – Adding Roofing to Your Trade Business
21:57 – Collaboration Among Trades
23:50 – Final Thoughts: Why Attend & Get Involved
Guest Details:
Joel Viera
Title: Executive Director, Western States Roofing Contractors Association (WSRCA)
Background: Joel heads the Western States Roofing Contractors Association and oversees the nationally recognized Western Roofing Expo. With over 25 years in the industry, Joel is known for driving innovation, bringing the roofing community together, and championing education, scholarships, and new industry standards.
Relevant Links:
- Western Roofing Expo (Registration, Agenda, Sponsors, and Info)
- Western States Roofing Contractors Association
- National Roofing Contractors Association
- Catalyst for the Trades Podcast
- CI Web Group
- The Opus & Golds Group
Call to Action:
Got value from this episode? Subscribe to Catalyst for the Trades on Spotify, Apple Podcasts, or your favorite platform. Share this episode with fellow roofing pros or anyone looking to future-proof their contracting business. Ready to level up? Don’t miss your spot at the next Western Roofing Expo—register early!
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.
