The Catalyst for the Trades
Are you driven to achieve more, push boundaries, and see real results in everything you do? The Catalyst is the podcast for the relentless go-getters, innovators, and leaders who are obsessed with turning vision into action. Join us as we dive deep into success stories, strategies, and insights from industry experts who have cracked the code on what it takes to ignite change and get results. Whether you're an entrepreneur, a business leader, or someone determined to excel, this podcast will fuel your obsession with success. Listen in and become the catalyst for your own results.
The Catalyst for the Trades
Reinventing SEO & Web Strategy: AI Transformation with Seth Humble
AI is rewriting the rules of SEO and digital marketing. In this episode, Jennifer Bagley talks with Seth Humble about how AI search is transforming how home service businesses show up, rank, and convert online.
Seth shares his journey from the oil fields of Texas to leading AI integration, SEO innovation, and Webflow adoption at one of the most forward-thinking agencies in the trades. They break down how AI-driven search, intelligent automation, and strategic platform shifts are giving contractors a real competitive edge.
Listeners will learn why visibility is changing, how to adapt fast, and what performance-focused strategies are driving growth in the AI era.
What You’ll Learn
- How AI search is changing SEO for contractors
- Why moving from WordPress to Webflow boosted performance
- The impact of AI-driven content and real-time visibility reporting
- How trades businesses can lead—not follow—as AI search evolves
Timestamps
- 00:00 — Introduction
- 04:12 — The AI Shift in SEO
- 09:43 — Evolving with AI
- 12:29 — Strategic Shifts at CI Web Group
- 22:05 — The Move to Webflow
- 28:35 — Content at Scale
- 32:53 — Changing Demand vs. Changing Discovery
- 36:06 — AI Search Visibility Reporting
- 40:39 — Outcomes Over Outputs
- 44:33 — Final Takeaways
Guest: Seth Humble
- Title: Director of Product & Production at CI Web Group
- Background: 20+ years of writing and over a decade in SEO. Seth has led AI-powered production innovation, platform migration to Webflow, and next-gen visibility reporting for home service and contractor businesses.
Resources & Links
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.
