The Catalyst for the Trades

Climb to $10M: Inside the Workshop Event That Will Transform Your Business

The Catalyst for the Trades.

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0:00 | 41:24

Sick of conferences that pump you up but don’t move the needle? Jennifer Bagley welcomes guest Chuck Staszkiewicz for a candid, behind-the-scenes look at Climb to $10M—the high-accountability, workshop-driven event hosted by The Opus & Golds Group. Jennifer and Chuck unpack what makes it different: capped attendance, curated experts, real implementation time, and a strict no-selling environment.

You’ll hear how the agenda flows like a business supply chain—connecting marketing, sales, operations, HR, and finance—so you leave with clarity, content assets, and a plan your team can execute immediately. They dig into identity work for CEOs, adventure-based learning that cements lessons, and practical frameworks for maximizing any event before, during, and after you attend.

If you lead a home service company and want results you can measure—not just motivation—this episode is your roadmap. 

Seats are capped for maximum access and accountability. Bring your leadership team and leave with a plan, content assets, and systems you can execute immediately. Register now at climbtoriches.ciwebgroup.com

Timestamps:
00:00 - Introduction and catch-up

01:32 - Rethinking events: fixing what’s broken

02:52 - Small groups, big impact

04:23 - The expert lineup and session themes

07:22 - VIP Day and identity shifting

08:43 - Adventure learning in the field

12:47 - Bring your leaders, multiply results

15:07 - Strategic flow: supply chain logic for growth

16:40 - War-room style, real conversations

18:18 - Leave with marketing assets

20:13 - How to maximize any event

24:45 - High-Leverage Actions (HLA)

28:06 - Cross-industry insights

32:33 - The promise of Climb to $10M

33:07 - VIP ticket giveaway

35:35 - 2024 growth mindset.

40:18 - Event details and registration

Guest:
Chuck Staszkiewicz
Founder, The Opus & Golds Group
A serial entrepreneur with deep home service operations experience, Chuck focuses on practical systems and implementation that break plateaus and drive scale.

Host:
Jennifer Bagley
Founder & CEO, CI Web Group; Featured Speaker at Climb to $10M
A leading strategist on AI, marketing, and scale, Jennifer helps home service businesses implement systems, content, and tech for measurable growth.

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Jennifer Bagley [00:00:03]:
Good afternoon, everyone. Look who's in the house.

Chuck Staszkiewicz [00:00:08]:
It's been a while.

Jennifer Bagley [00:00:10]:
It's been a while.

Chuck Staszkiewicz [00:00:11]:
Did you learn how to say my name yet?

Jennifer Bagley [00:00:14]:
Listen, man, I've slept like two hours, two hours a night, for like five days in a row. I'm trying to figure out if the. Do you get sick? If you don't get enough sleep long enough, does your body shut down and just break out?

Chuck Staszkiewicz [00:00:31]:
No, my. My wife is convinced that she needs eight hours of sleep. I'm like four or five. I'm good. Let's go.

Jennifer Bagley [00:00:38]:
I'm good, like up until a point. And as soon as I hit 50, all of a sudden it was that moment where, like, you cannot sleep for seven days, but if you go eight tomorrow, I'm gonna wake you up and I'm gonna slap a cold on you.

Chuck Staszkiewicz [00:00:51]:
Yeah, yeah, yeah. I mean, you definitely get run down and stuff, but, I mean, I. I'm not a eight hour guy. Sleep. Yeah. Not my thing.

Jennifer Bagley [00:01:02]:
All right, well, Chuck and I have been crazy busy hustling. It's been a really, really good first start of the year. Are we still in 2020? Whatever it is? And I'm really excited to be back in. Back in the pod with my partner, Chuck. You, Everybody likes to just hear me try, but we're here for a reason, and we don't have any guests today.

Chuck Staszkiewicz [00:01:32]:
Yeah, I mean, we're talking events. Talking events. What. What's. What. What's good about events? What's bad about events? What's. You know, why we're throwing events? All the fun stuff.

Jennifer Bagley [00:01:46]:
I know. I feel like I was really appreciative. Chuck called me out of the blue and was like, hey, I'm doing this event. You want to partner up on this? And yes. I felt like it was like I had one. One more event where I despise the carpet. The wallpaper literally gives me a headache. It was the exact same group of people.

Jennifer Bagley [00:02:07]:
More like social hour. And I felt like everyone in there, I just felt bad because I felt like they left and literally nothing got accomplished other than hanging out, drinking, and seeing the same people you see over and over and over and over again. The messages were all identical, and it just hurt my soul. And you happened to call that day, and I was like, yes. And I'll go. I want to do this so bad.

Chuck Staszkiewicz [00:02:32]:
You know what I say, Jen, is I got enough friends. I go to events for a reason. I'm strategically finding something for my business. Right? Like, I love. I love networking. I love hanging out with people. But that's not the reason why I go. I go for my business, right? And, you know, I've been to hundreds of events, and that's why I want to do things different.

Chuck Staszkiewicz [00:02:52]:
I want to take everything that I've seen from. That's the best I've gotten out of these events and add more to it, right? Like, number one is we're capping it. We're. Once we're sold out, we're sold out. We're not going to have 500 people there. It's maximum 50 to 100, right? And we know we can serve that many people because the, the amount of experts that we have coming in to serve these people is going to be incredible. And it's a workshop style. Like, it's.

Chuck Staszkiewicz [00:03:24]:
Yes, it's an event, but it's more of a workshop where you're going to come and work on your business, right? Like it. Yeah. We're going to network, we're going to hang out, we're going to have some fun, going to do some crazy, right? Like your mind's going to be exploding, right? You're going to get motivated. We're going to do all the things. But it's different than the last event I went to. And I started to tie it all together, Jen. It was. This is like I watched seven speakers go up on stage about 10 minutes.

Chuck Staszkiewicz [00:03:55]:
They gave real good, real good information. The rest of the 50 minutes that they were on stage, they were selling something. So number one, we will not sell anything at our event. We have no vendors. They. They're not bringing any, you know, things, packages, event specials, any of that stuff. That's not what we're doing at all. And it dawned, right? And it dawned on me that after.

Chuck Staszkiewicz [00:04:23]:
After this last event, I was like, man, you know, I want to talk. I want to talk to that person longer. I have a lot more questions. I want to sit and pick their brain, right? So that's why we developed the workshop style where we're going into, like, almost a classroom setting and we're breaking out five to seven people in each group, and then one to two experts are going to sit with that group and you'll have time one on one with the experts. So, so imagine if you, you know, any event that you've ever been to, and you're like, man, I wish I could have 30 minutes with him. Right? You're going to get that here. And they're going to help identify exactly what's going on in your business and how to solve it, whether it's you Know, we've got marketing and branding. Obviously you're going to be there with AI and marketing.

Chuck Staszkiewicz [00:05:17]:
We've got two, three people that have built and sold and exited to pe, Right. So, you know, they can talk just about anything. We got a sales professional, we've got a mindset expert. I mean, and when you see the three, the, the three things that we have set up each night, you're going to leave a different person, guaranteed, 100 guaranteed. If you don't, I'll give you your money back. Right. We've got a financial CFO we who's coming in and, like, who can't expand their knowledge on numbers. Like, I'm always looking to expand my knowledge in that area because I'm not an expert.

Chuck Staszkiewicz [00:05:59]:
Right. Then we've got an HR person that's coming in who was actually my head of hr who's went out on her own and she's doing fractional HR now. So she can help you with job descriptions, KPIs, scorecards, I mean, and hiring. Right. Like, if, you know, if you want to put out a good hiring ad, she can help you build that. She did that for me for years. Right. We've got a financing company coming in and when, if you don't know, improve a fight.

Chuck Staszkiewicz [00:06:29]:
Chris Scoville is changing the game in financing. I've never seen all the options wrapped into one. And him and his team are going to be there talking about financing. And again, it's not to, say, sell anything, it's to educate you. Hopefully you can save some money, you can get your, your clients better terms. And like, he's got, you know, stuff that you can pull for person or business loans right through the same. Same thing. So he's changing the game on things.

Chuck Staszkiewicz [00:06:59]:
And then we've got a loan expert, SBA loan expert and MCA loan expert. A lot of people are tied up into these MCA loans, Jen, and they're just getting beat down. They're losing money left and right. They're, like, going to lose their house. Like, I've heard the worst of the worst. This guy knows a way to unwind them. That's why we brought him. We saw the need.

Chuck Staszkiewicz [00:07:22]:
Right. And we've got a few more that will be there. Dana's going to be there, I'm going to be there, you're going to be there. We're going to have breakout sessions in the morning, we're doing it in a hotel and. And in the afternoon, you so graciously offered up your house. So we're going to go into a more intimate setting and do breakout rooms where you get even more time with the expert, followed by an evening of activities. And I can't tell you what they are, but I can tell you this. Like, one thing I know for sure, I wouldn't have gotten where I got if I didn't have my mindset in order.

Chuck Staszkiewicz [00:07:58]:
Right? And in order to do big things, like, you're going to get hit with big things, and you got to be able to break through them fast and make fast decisions. So the first day VIP is all about identity and where do you have to shift your identity to get to where you want to go. Right. Like, for me, it was for years I was stuck in the technician brain and I needed to step into the CEO brain. Right? So that first day VIP was all about shifting your identity and which identity do you have to take on to go to the next level that you want to go to. Right. Then the second day is that workshop style followed by evening activities. The first day we will have evening activities as well.

Chuck Staszkiewicz [00:08:43]:
And then the third day is the adventure. Right? And people are like, chuck, you're crazy. Why are you doing this? I'm an adrenaline junkie. I don't do well in the classroom. I don't like to sit behind a desk. Like, I like to go out in nature and just have fun. Right. So you have a choice.

Chuck Staszkiewicz [00:09:02]:
You can either stay back and do a workshop style and work on your business even further, or you can choose to come on the adventure with us and work on your business outside of a classroom setting. That's why I did this. So we have an hour and a half ride up and back. We're going to take a bus where we're all going to talk about what we learned the first day or the first two days if you're there for vip. Right? And we're gonna problem solve. We got three hours on a bus, one on one, face to face. Like, there's. That's a lot of one on one time.

Chuck Staszkiewicz [00:09:35]:
And then we're gonna go to a ranch and we're gonna hunt pigs. That's not your thing.

Jennifer Bagley [00:09:39]:
Cool.

Chuck Staszkiewicz [00:09:39]:
Stay behind and hang out with Dana. But I'm telling you, I'm so excited. I wanted to do it, Jen. I wanted to do it from a helicopter, and I was going to, but they could only fit six people. So what we did was we, we, you know, we had some challenges setting up this event. This has been one of the biggest and most challenging event to put together. If we didn't have you in your house, like, would have been even harder, but we, we couldn't do the helicopters because I wanted at least 20, 25 people. So that tells you if you're thinking about this event and you want to go like, jump on, because 25 people is the max I can get on the hunt.

Chuck Staszkiewicz [00:10:19]:
Okay, Gonna go up to this ranch and they're gonna, each person that goes. So 20 to 25 people. There will be three pigs released. So they trap these wild pigs and then they use them for this hunt, right? So if we have 20, that means 60 pigs are going to be released. So you're guaranteed you're going to see these feral pigs, right? So they drive us around this 250 acre ranch on side by sides, and we go shoot down these pigs. The coolest part, Jen and now, like this is my wife is like, that's so manly. And I'm like, yeah, it is, but it's cool, right? And I've always wanted to do it. Sometimes I'm not the greatest shot in the world.

Chuck Staszkiewicz [00:11:01]:
I know there's many people that are way better than me, but sometimes you miss. You hit the pig in the arm or the leg or something like that. Now you gotta jump off the side by side and go track this thing down with spears and, and take the pig out. And like, I mean, but again, if you tie it into your business of like, okay, this is something that's challenging, right? And like the, I don't know if you know about feral pigs, but they will charge back at you. How often in your business is something charging back at you? And you got to make a split decision. So when you're talking about an adventure tied in with business, this all fits. And we're going to do mindset exercises around this to where like you get hit, you get punched in the face, like, get a lawsuit, employee quits, someone burns someone's house down, Flood someone house, that's all part of that mindset and you have to be ready for it. So that's why we chose this adventure for this one.

Chuck Staszkiewicz [00:12:00]:
So I, I'm, I mean, I'm lit up. I know you're busy and, and you haven't been able to hear everything that we've got planned in general, there's still surprises. You don't know everything. So you're gonna show up there and you're gonna be like, holy cow, this is even more than I expected. And that's, that's really what we want from anybody that shows up to our event and why we're not sharing everything that we're gonna do is because you will leave and you're gonna be like, holy cow, I've never been to anything like this before. Tell me when the next one. We pre sold tickets to this one at our January event and we sold probably seven tickets before we even knew what we were going to do. So you could tell I'm very passionate about this.

Chuck Staszkiewicz [00:12:47]:
I love. My purpose is to help business owners that are suffering don't stay stuck. Suffering is a choice. Reach out, you know, reach out, raise your hand, ask questions and show up to this event. The best part is one ticket gets you three people from your company like that. We couldn't make it any easier for you. The reason we did that is we don't want just the owner coming. We want the owner and high level managers or the owner and like business partner or the owner and wife, husband, whatever it may be to join forces at this event.

Chuck Staszkiewicz [00:13:24]:
The more people that get this knowledge and take it back and put it into the business, the better. That's why we designed it exactly that way. So I mean, again, I can go on and on about this for days. We've been planning for over a month and a half on this. It's a lot, it's going to be a lot of fun and I'm excited to see who shows up.

Jennifer Bagley [00:13:44]:
I'm excited about it too. I can't wait. This is my style of event. I don't know about jumping off in the spear and I don't, I don't know, I feel like I'll be a good photographer at it.

Chuck Staszkiewicz [00:13:55]:
I mean that's the other thing too. The content, the conversation.

Jennifer Bagley [00:13:59]:
Content. Content.

Chuck Staszkiewicz [00:14:01]:
I mean it's, you know, nobody else out there is going to be shooting pigs and chasing them down in the, in the woods. Right. Like you're gonna get, you saw, you know, John Graham, you know, element plumbing, heating in there. Dude, dude has a place, he has an office in a shop in Jackson Hole, Wyoming. Okay. He had a moose. His doors were open to his bays. He had a moose walk right in to his, his shop and they filmed it and they put all of his, you know, his logo and everything around it thing went viral.

Chuck Staszkiewicz [00:14:33]:
He's got hundreds of thousands of views from it. And like, I mean he's just, it's incredible. One little, one little thing like that. But it's something you don't see every day.

Jennifer Bagley [00:14:46]:
Yeah, I love that. I love that. I think for Krista threw up the dates. Let's throw that dates up there one more time along with the registration link. So you Guys, block your calendar, head over to the website, grab your tickets. This. There are some elements to this I just want to highlight. So number one is there was a lot of logic that was put into operating this event in the form of a supply chain exercise, which a lot of times what happens at these events is there's no.

Jennifer Bagley [00:15:23]:
There's no logic in the supply chain. So the message and delivery doesn't rest because there's no connection from marketing to conversion, to sale, to operations, to finance, to recruiting in hr, to people, to mindset and to leadership. And when things are discombobulated, the mind doesn't process information very well and it becomes confused. And therefore you don't make decisions. That's one challenge with most of the events is they just bounce all over. You're going from room to room, and nothing's interconnected. We've put a lot of energy into making sure that we have the right set of experts to be able to connect a lot of the dots that are missing in business. And business is about dependencies and interoperability.

Jennifer Bagley [00:16:13]:
And when those things don't connect, you have gaps, the business is bleeding, you have duplicate information, inefficiencies. It just creates a whole sequence of problems and challenges. So I really love what you guys have done, what we've all done in pulling together a very logical and a very practical and effective group of experts that can help tackle each of those areas of the business. That's one. The second reason why I know this is incredibly effective is, as Chuck mentioned, this is war room style. Like, listen to some yap with PowerPoint presentation for an hour is only. So it can only do so much. I mean, shoot, I sit as a speaker and I watch the room.

Jennifer Bagley [00:16:58]:
You put a PowerPoint up there for an hour, you got eyeballs and head nodding and everything else. This is small with intent because we can have real discussions. We. We can't make decisions, we can't execute plans and strategies, we can't identify areas of opportunities without real conversations. You cannot get that from a PowerPoint. So I think that's another thing that's very critical about how this is being approached. The third piece I'm going to throw out is I will often hear people say that some of the best networking they did was at the bar right afterwards. Yeah, I've always called it like the poolside or the.

Jennifer Bagley [00:17:40]:
Or the fireside conversation. Not necessarily the bar and not necessarily network. The conversation that we. We have a podcast called the Boardroom where we actually take our fireside chats. The highly Enlightening, troubleshooting, problem solving, discussions that need to take place, that require thinking, require multiple perspectives. Sometimes it requires people to change their mind when presented with new information. We all are basically. I mean, most of the population is running around with a set of binoculars on and you can only see out this far in your lens.

Jennifer Bagley [00:18:23]:
And in order to get to the point where you get out of kaleidoscope, mindset, binocular lines, mindset is when you are presented with challenging conversations that make you think different, make you second guess some things that maybe you've learned or been trained on before or have practiced for a very long time that have now become a behavior that's a, you know, natural. And sometimes it requires that really tough conversation. And those conversations I've always seen the most impact. We can literally condense what would take years for someone to be able to transition into or make a decision on. We can condense years into a really strong two hour conversation at a fireside with some people that know their shit, like, for lack of a better term. And that's what we see at these kind of events. And the last piece is, is content. And this is an era we are approaching.

Jennifer Bagley [00:19:26]:
An era where true, transparent, authentic, real content is going to become one of your most valuable assets that you have. So anytime we do these events, Chuck and I were just talking before this about the next event we're planning where we get live TV recordings. We're already planning what we're doing next, but there will always be a piece of this that is related to making sure you leave with assets you can use to help promote and market your business. So content is a big piece of this. And we're doing. Chuck's got so many cool ideas. Mine's like, I need a studio, I need blue lighting, I need an interview. Chuck's like, we're going to kill a pig.

Jennifer Bagley [00:20:05]:
I'm going to spirit in the middle of the. Yeah, all is, is amazing, but you need it. You need content and we're going to help you get it.

Chuck Staszkiewicz [00:20:13]:
Yep, absolutely, 100%. And I'm going to give you guys a tip whether you come to this event or not. Right? Here's how you maximize events, right? And I did. I'm no newbie when it comes to an event. At one point, I did 43 day events in one year. Okay? That year I added $8 million in revenue. It was the biggest year I ever had. So don't tell me events don't work.

Chuck Staszkiewicz [00:20:41]:
Here's what I figured out. In the beginning it was like Drinking from a fire hose, right? I had so many ideas, I had so many. Like, I wanted to do everything. Then I realized, okay, I'm going to overwhelm my team. Nothing's going to get done. This is just my ADD brain trying to bring everything back. So I decided, and I had help from my mentor, said, look, you don't need 50 things from an event. You only need one or two, right? And the biggest thing is, is implement as fast as you possibly can.

Chuck Staszkiewicz [00:21:16]:
I was at events, putting things into action through text messages with my teams. We had event channels on Slack and just text messages of like, oh, I heard this, someone's doing this. This is. What do you guys think about this? And the, the bonus to this, right, is implement, right? And it. Implement as fast as you can. So if you have someone that's not there, what do you think about this idea? How fast can we get it? Boom. You know, put it out there, put it into action right away. The bonus part to that is we always had pre event planning and post event planning, okay.

Chuck Staszkiewicz [00:21:56]:
No matter who went to the event. So if it was just me, I would, I would sit down and I would say, okay, what is wrong in my business that I need to get from this event? I would write those things down. Then I would write, who do I need to speak to? Who do I need to network with, what vendor do I need to look for, right? What is something that's missing in my business? And I write this, all this stuff down. And then I was always looking. So I got good at it. I didn't like, I didn't always look for one or two things. I wanted 10 things that I could bring back, right? Now all 10 things didn't always come back and get put into play. But, you know, two to five dead right? So I pre planned like every event, I was looking for 10 things that weren't on my list, right? So I would write those down.

Chuck Staszkiewicz [00:22:45]:
Beyond that, I wouldn't, I wouldn't concentrate on it because it was too much, right? So now my post event meetings would be, it would consist of this on the way home, on the plane, I would review my notes, make sure that I was in line with everything and everything made sense to me. And then I'd highlight exactly what I really wanted to take, take back, right? And then if it was just me, I'd bring the team in and say, okay, this is what we learned. If there was other people coming, they did the same thing. They were looking how you double down. So if you have three people at this event everybody's going to hear and see things differently. So that's why that pre event planning and post event planning is amazing. And I want each person that's at that event to highlight 10 things that they heard. Now again, it's not about taking 30 or 50 or how many ever people that you have there.

Chuck Staszkiewicz [00:23:43]:
It's about picking the right ones that you need to focus on. That is how you get the biggest ROI from events. And I'm telling you right now, a lot of these events aren't designed for you to be able to do that.

Jennifer Bagley [00:23:58]:
Yeah, I agree with that. This is my business coach has me so hyper focused. I have anybody that knows me knows I have ABCs and 1, 2, 3 for everything. So for example my version is is HLAS. So an HLA to me and our company knows that they have to be able to identify an HLA which is a high leverage activity. And we have to know what those are. We have to know what is the highest leverage activity, what will provide the greatest weight lift and or could be. You can define what that equals.

Jennifer Bagley [00:24:32]:
Right. But high leverage activities those HLA become first to implement. The second thing is, is understanding have to do the right things in the right order at the right time.

Chuck Staszkiewicz [00:24:44]:
Yep.

Jennifer Bagley [00:24:45]:
So a lot of times that is not part of our decision making process and that can cause major problems. A prime example, I literally just had a conversation with someone who was like I just signed up for this entire AI agent system because I listened to one of your podcast and now I have this conversion tool and I have this. He went all over this thing and I was like I love you and I'm so happy you did, did you sign a contract? And he was like I did. I'm in a 12 month contract and it's like $2,500 a month. And I was like honey, you ain't got no traffic, what's it going to convert? So I hate that. I wish everybody that was having a conversation with a contractor cared enough to find out if it was the right time to implement whatever it is that they hawk, sell, pitch, whatever. I've had a hard time build. I've never built a sales organization because I you, you already know Chuck.

Jennifer Bagley [00:25:40]:
Because I don't want somebody just hawking our wears and tears. I want someone to care and I want them to not make the sale if it's not a right, not the right time. And that requires actual real conversations and people who care. You're going to see that at this event for sure. And your, your strategy on pre and post, that's actually a very, very strong strategic marketing objective or system that most companies don't have and that is event based marketing. And every business should have an event based marketing, not the people throwing the events. Event based marketing means before, during and after and part. The biggest part of that strategy is not just identifying the content or identifying what do you need to get out of it, but it is also while you're in the moment.

Jennifer Bagley [00:26:30]:
Why spend a day or two days or three days or five days at an event or without multitasking and making sure you do not come home without content on. Before I'm going to this event. Why? Because your consumers need to know that you guys care about getting educated and trained and you're learning and you're investing in your team and yourself during that's capturing content moments with the people around you. Why tailgate marketing? Because you're grabbing content with other people. It's sharing that shows you have influence and authority and everything else. Post is what do you do with all of that content? Don't let it sit on your camera. Roll. It's got to get out.

Jennifer Bagley [00:27:06]:
Same exact thing on what did I learn, what did I prioritize and what did I execute on? And by the time you come to the next event, Chuck and I are going to be asking you what did you execute and what are the results of what you executed and what are we going to do next? Yeah. Right. So yes, you're going to see that when we do these things, we're not having an event. We're having a moment of time that is designed to be able to create change in your business that is measurable so that the next time we can come back we can identify where's the next gap. What are we going to work on next? And let's continue to do that. This, otherwise it doesn't mean anything. We're not doing this just to create a bunch of friends.

Chuck Staszkiewicz [00:27:47]:
Yeah, yeah. 100. I've been to enough events. I don't. And I'm going to tell you guys right now if you've ever done an event, it's not easy, right? Setting this up, all the phone calls and my team handles a lot of that. But they're still like, they still need a lot from me too. Right. Like I'm being pulled in 50 directions.

Chuck Staszkiewicz [00:28:06]:
It's not easy. These events are. Especially if you put a lot of thought and, and strategically plan them out for a purpose. It like it has to flow a certain way. A couple of the things that I wanted to mention Jan is one of my mentors. Is, is most likely going to be at this event. You know, is. Don't mention who it is.

Chuck Staszkiewicz [00:28:28]:
It'll be a surprise for everybody. This person has been in, you know, plumbing H vac for. She grew up in it, right? And she is one of. She's, she's trained with some of the best names out there. She's. She's amazing. Like, she taught me a lot of the things that I know and I'm excited to teach alongside of her. She just had some, some family stuff going on, so she hasn't committed 100%.

Chuck Staszkiewicz [00:28:55]:
That's why I'm not saying anything about it. But there is a 50 chance that she's locked in. I talked to her yesterday. Everything looks to be on the up and up. So, you know, if she can be there, she's going to be there. And I'll tell you right now, there's not a question that you can't get answered by her. She's been around the block and knows a lot and knows a lot of people, too, right? So the other thing that I wanted to mention is this is not just plumbing H VAC and electrical. We're going to have a guy that's doing, you know, a company that's selling trucks, like a trucking company, right? This, the sales and leasing.

Chuck Staszkiewicz [00:29:34]:
We're going to have roofers, we're going to have landscapers. We're going to have all different types of trades there. And you might say, well, why? Right.

Jennifer Bagley [00:29:42]:
Well, here's strategic plan. Do not stay around all your people all the time, please. Jesus.

Chuck Staszkiewicz [00:29:50]:
Exactly. Why do I want to go to different events that aren't in my industry? Because I want strategies from those events that I can bring back and put into my industry that my competition is not doing. It is a huge, huge power play. Right? Like, people don't realize this. My mentor told me one time, and he was in plumbing, heating and air electrical, and he told me he was going to a farmers association event. I was like, what? And he goes, yeah. He goes, I want to know as much as I possibly can from other industries so I can bring it back and revolutionize my industry. I want to be the first person that's doing something, not the last person.

Jennifer Bagley [00:30:32]:
I can. I cannot stress this more. If all. As a marketer, if all I did was attend the clubs that are marketing companies in the trades, do you know where I would be? I can't even. I can't even. I don't even want to go there. If, if I attend A marketing conference for that that is hosted by an organization that supports real estate, finance, management, medical. I promise you I would not be in the same position I am now if I only stuck to the club that supports the trades.

Jennifer Bagley [00:31:11]:
Like that is. I have to leave this and say what are marketing agencies doing that are supporting other industries so that I know the gap that we need to be able. Same thing for you guys. Like, it is really important to make sure that you're surrounding yourself with other entrepreneurs outside of the trades. They all have. If you think about it, the majority of coaches in the trades came from the trades, right? So you're, you're. This is what I love about Dana. Dana and I, we connected like this.

Jennifer Bagley [00:31:40]:
I love you too, Chuck. But I also love the fact when Dana and I connected. Dana and I's background is supply chain management in the retail industry. And so our. We immediately connect from a logistics, operations, distribution, very, very differently. And that that has benefited both of us in being able to apply. What do we know from a global economics and logistics and supply chain standpoint. How do we apply that within the trades which you start to level up as you bring in other philosophies that have other training and disciplines.

Jennifer Bagley [00:32:15]:
Project management, Six Sigma. I mean, her and I can. We could probably drink a lot of wine. So yeah, you guys, this is. I'll tell you what my plans are. I know a lot of you guys are. Are interested in what am I going to cover from a. An AI standpoint.

Jennifer Bagley [00:32:33]:
I'm going to tell you. I'm going to cover things I would never cover at a conference with the rest of my competitors sitting in the back of the room taking notes like crazy.

Chuck Staszkiewicz [00:32:42]:
That's a good point.

Jennifer Bagley [00:32:44]:
So this is in my home. This is our private space. We get to choose. We get to choose what we have. So this will be the first time, really, that I'm gonna fully unveil and take away and I'm gonna show you guys how to do some really wicked stuff with AI.

Chuck Staszkiewicz [00:33:02]:
So yeah, I love it. Last. Last thing that I wanted to share. Janice, I don't know when this is gonna go out or if we're going out live or anything like that, but by mid April, we're gonna give away one VIP ticket. Here's how to get entered to. To win that ticket, you gotta find me on Facebook and you gotta DM me that you're interested in winning that VIP ticket. Do it sooner than later because there's a bunch of people already in line. And then we're gonna do a Drawing, you know, But I will tell you specifics how to get entered.

Chuck Staszkiewicz [00:33:36]:
So you gotta find me on Facebook. It's Chuck Staskowicz. You probably can't spell my name, so Krista will put it up there again for me. There you go. Awesome. And literally just find me on Facebook. DM me say I'm interested in the. The VIP ticket.

Chuck Staszkiewicz [00:33:51]:
I will tell you exactly how to get there.

Jennifer Bagley [00:33:54]:
If you want chat, we could do a grand reveal and we could let our autonomous agent, Groot read all the names and let them choose.

Chuck Staszkiewicz [00:34:04]:
Yeah, totally. Totally fine with that.

Jennifer Bagley [00:34:06]:
Yeah, let's do that for Women's Day. And it was really interesting because we fed Groot all of the websites from everybody that had applied and we said, use whatever logic you want in order to depend. And it was literally like 12 minutes of the AI studying every business, what its history, what it was doing, where it was at its market, everything. And it picked this. This thing and it wrote like 13 paragraphs of why it chose heads. It was head heating and air conditioning, which this woman deserved to win. I was so excited when it toast. But anyway,

Chuck Staszkiewicz [00:34:44]:
I'd love to see that in action. And, you know, so. So if you're interested, please reach out as fast as possible so I can get you that information. The other thing too is like, don't come to this event if you like, if you know it all, and you're going to sit there and just say, oh, I've heard this before. You're going to hear things that you've heard before. The problem that I see with people that. That say that is they miss so many opportunities, right? And it's not that I heard it before, it's what do I hear this time, right? And you may have heard something 100 times, and now is the right time for you to hear it, and it may stick and resonate, resonate more. So I just wanted to point that out.

Jennifer Bagley [00:35:29]:
They're also going to hear stuff they've never seen or heard in their entire life. Yeah, 100 time in your entire life. We've got some doozies planned for you. I had a. Just to fit that. I was at an event in Wisconsin on Monday, and one of the guys had raised his hand and he said, if I would have known that developing content, like becoming a content machine was what would have made me a juggernaut on Google. If I would have known that 10 years ago, you know where I'd be right now? And I challenged him for a minute and I say, are you. So just pause.

Jennifer Bagley [00:36:09]:
There's 250 people in the room. And I was like, just pause for one second. Can I challenge you? He said, yes. And I said, okay, so are you telling me that over a 10 year period of time you never heard the words content is king? No marketing company ever said that you need more content. You never got a notification or saw anything that Google said about how critical content was relative, transparent expertise, content, none of that was in your purview. And he kind of sat back in his chair and he was like, I mean, yeah, well now that you say that. And I was like, so when we, when we make these things up in our heads sometimes, like challenge yourself to make sure that the truths you tell yourself are actually truths. Like truth is I jump from 10 story building, I hit ground, I might die.

Jennifer Bagley [00:36:55]:
That's actual truth, right? But sometimes we program ourselves to convince ourselves of things or we're not consciously aware of the words we utter and we say things that actually are damaging. And that was damaging because the truth was you've heard it over and over and over again. You've heard it for over 10, 15 years. The truth was we didn't take action and we wish we had. And when you say so many of those moments pass you by, I think that's just really important to become more consciously aware of the thoughts we get in our head and the things we let spew out of our mouth and just, it doesn't mean you're going to change it overnight. But at least if you say something like that and you're consciously aware, you may go, hang on, that might not be true. Let me try that again. And the more you can self assess and the more you can come in and I catch myself all the time, I'm like, let me rephrase that, that's not entirely true.

Jennifer Bagley [00:37:54]:
Let me give you the actual version. Words have power, right? We say them, we think them, and they will guide your life. So if you know how much your conscious, your subconscious and the things that come out of your mouth impact your actual results, just try and sit in the space of saying, let me just empty my glass. I'm going to come to this event ready to learn. Things are changing. They are changing more rapidly than they ever have in the history of the universe. Like this is not the moment where we want to ever pretend like we know everything right now. The next 12 months is going to change so fast and so rapidly that we need literally need to come to these things as toddlers and say, all right, I challenge everything I know, challenge everything that I Know where I am is not where I want to be.

Jennifer Bagley [00:38:53]:
I, like, we need to, we need to want to disagree, want to challenge those things. It's just we're in a different time right now.

Chuck Staszkiewicz [00:39:02]:
Yeah. What's that?

Jennifer Bagley [00:39:07]:
I said and we hope to see you at the event.

Chuck Staszkiewicz [00:39:09]:
Yeah, yeah. I mean, I'm fired up about it. It's going to be, it's going to be great no matter what. But I want to impact this many people as possible. So if you deserve to be at this event, reach out whatever it may be. Right. And I get it. Like, look, taking two or three days from your business or four with travel isn't easy.

Chuck Staszkiewicz [00:39:27]:
If you, if you have that problem and that is in your mindset, you got a bigger set of problems. When I just told you I did 43 day events in a year. Right. And it was my, my biggest year in sales ever. Right. So I know these things work.

Jennifer Bagley [00:39:43]:
The problem, your business for four days, that is a different problem.

Chuck Staszkiewicz [00:39:48]:
It's a totally different problem. So, like, you deserve to be there. You can take the time off and you're going, your business is going to grow and you're going to grow so much from it. So again, I hope to see so many amazing people there. We've already got, you know, half a dozen or more people signed up. We will sell this event out. The last one did sell out and I don't want to turn anybody away. So reach out as soon as possible so we can get you on there.

Jennifer Bagley [00:40:18]:
I love that. Thank you so much, Chuck. I'm happy to be back on the pod with you. We need to do this more often.

Chuck Staszkiewicz [00:40:24]:
We got to clear up your schedule a little bit more and then I'll make the time.

Jennifer Bagley [00:40:28]:
I love you for that. Crystal will make that happen. She's in the back going. All right, you guys. So for more information we have climb to the richest CI webgroup dot com. We just built a quick landing page for the event. It's really easy to register, you guys. You know how I am.

Jennifer Bagley [00:40:46]:
I'm not very professional about this stuff. If you want to send me a dm, you want to text me, I will screenshot it and I will add Chuck and I will send you guys a message together. And Chuck will help you. He's got an amazing as well that can help. So we hope to see you at the event. Come hang out. Love to welcome you to my home. I'm looking forward to these conversations.

Jennifer Bagley [00:41:05]:
Chuck, thank you for all that you, Dana and the entire crew has done. We've got an amazing lineup. And Krista, thank you in the back for taking care of this podcast. Everyone else share like and comment. Let us know what you want to hear on the next podcast when we get off the road. Thank you.

Chuck Staszkiewicz [00:41:21]:
Great seeing you guys.