Success Behind The Numbers
Explore the strategies, challenges, and stories behind New York’s most successful business leaders in Success Behind the Numbers. Hosted by Rich Amato, the Operating Principal of 7 Keller Williams market centers with over 2,000 agents, this podcast brings you candid conversations with real estate agents, team leaders, KW leadership, and a variety of business owners. Discover what it takes to build and sustain high-performing teams, scale businesses, and make a lasting impact. Whether you're in real estate or any field where growth matters, join us for insights that reveal the success behind the numbers.
Success Behind The Numbers
Building Business, Culture & Confidence with Lisa Joa #31
In Episode 31 of The Success Behind The Numbers, I sit down with Lisa Joa—a fearless team leader, dynamic networker, and a proud voice for Asian American agents in the real estate world. 🎙️🌸
From selling cell phones at 14 to leading one of the most respected teams at Keller Williams Gold Coast, Lisa shares her unfiltered journey—no shortcuts, no fluff. We dive deep into the early hustle, the pivotal lessons from her mentor, Elan Broca, and what it really takes to stay at the top in a competitive market.
Lisa opens up about her transition from Manhattan real estate to building a powerhouse team in the suburbs, how the Asian American community shaped her path, and why staying grounded in relationships has always been her secret weapon. If you’re in real estate—or thinking about leading a team—this one is a must-listen.
Timestamps:
0:00 – Family Reunion Recap & Lisa’s Referral Game
1:15 – Growing Up in Flushing & Discovering Sales at 14
5:01 – Breaking Into Manhattan Real Estate in 2004
8:05 – Opening Keller Williams NYC & The Early Chaos
13:44 – Leaving the City for Gold Coast
23:01 – Leading a Team: The Truth About Recruiting
26:32 – Why Sphere of Influence is Still King
42:00 – Building the Pan-Asian KW Community
46:13 – Owning Her “Why” & Dropping the Guilt
50:00 – Cars, Competitiveness & The Sibling Rivalry Fuel
58:00 – No Regrets: Living Bold & Betting on Herself
1:00:05 – Her 2025 Goal: Back to Number One
Follow Rich:
📲 Instagram: @richamato_kwcore
📧 Facebook: Richard Amato Keller Williams Core
Follow Lisa:
📲 Instagram: @lisajoa_nyc & @TheJoaTeam
📧 Facebook: Lisa Joa-Shek
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