Success Behind The Numbers
Explore the strategies, challenges, and stories behind New York’s most successful business leaders in Success Behind the Numbers. Hosted by Rich Amato, the Operating Principal of 7 Keller Williams market centers with over 2,000 agents, this podcast brings you candid conversations with real estate agents, team leaders, KW leadership, and a variety of business owners. Discover what it takes to build and sustain high-performing teams, scale businesses, and make a lasting impact. Whether you're in real estate or any field where growth matters, join us for insights that reveal the success behind the numbers.
Success Behind The Numbers
Why Culture Is the Real Currency in Real Estate Leadership #43
In Episode 43 of Success Behind The Numbers, I sit down with Nubia Castaño—a Keller Williams agent whose career is fueled by heart, heritage, and hard-earned hustle. 🎙️❤️
Born and raised in Queens, Nubia is the daughter of Colombian immigrants who taught her the value of discipline, dignity, and showing up fully for others. She shares how her upbringing shaped her business mindset and why she made the decision early on to lead with truth, not just transactions.
We unpack what it means to serve clients with integrity, why “doing it for the people” is more than a catchphrase, and how she’s creating a space in real estate where culture, character, and connection come first. You’ll hear how her identity became her superpower, how she overcame doubt, and why the people she serves aren’t just clients—they’re family.
If you’ve ever felt like you had to shrink to succeed, this episode is a reminder that you don’t.
Timestamps:
0:00 – Nubia Castaño: Real Estate Rooted in Purpose
6:20 – The Power of Knowing Where You Come From
12:00 – Real Estate as a Tool for Empowerment
18:20 – Serving Clients with Connection & Integrity
19:30 – Creating Client Experiences That Feel Like Home
22:30 – What It Means to Represent Your Culture in Business
34:15 – Her Message to Anyone Starting Out: Do It with Heart
40:20 – Staying Grounded Through Growth
Follow Rich:
📲 Instagram: @richamato_kwcore
📧 Facebook: Richard Amato Keller Williams Core
Follow Nubia:
📲 Instagram: @ncastano3911
📧 LinkedIn: Nubia Castaño - Keller Williams Realty Elite
#SuccessBehindTheNumbers #RichAmato #RealEstateLegacy #ImmigrantRoots #LeadWithPurpose #QueensRealEstate #LatinaAgent #AuthenticityInAction #KWCore