Success Behind The Numbers
Explore the strategies, challenges, and stories behind New York’s most successful business leaders in Success Behind the Numbers. Hosted by Rich Amato, the Operating Principal of 7 Keller Williams market centers with over 2,000 agents, this podcast brings you candid conversations with real estate agents, team leaders, KW leadership, and a variety of business owners. Discover what it takes to build and sustain high-performing teams, scale businesses, and make a lasting impact. Whether you're in real estate or any field where growth matters, join us for insights that reveal the success behind the numbers.
Success Behind The Numbers
The Power of Ownership: Why Personal Experience Creates Better Agents #67
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In Episode 67 of Success Behind The Numbers, we sit down with Marianna Skelton, Licensed Real Estate Salesperson at Keller Williams Realty Elite, Massapequa, whose sharp eye for branding, tech-driven mindset, and commitment to education have helped her build a thriving business rooted in compassion and strategy. 🎙️📬
Marianna spent a decade in digital marketing before entering real estate, where she led campaigns, analyzed consumer behavior, and fine-tuned promotional strategy. That experience shaped her real estate approach - from how she connects with clients to how she builds and grows a memorable brand in an industry where trust and communication are everything.
In this episode, Marianna shares how she leveraged her marketing foundation to build her career, why owning a home as a real estate agent gave her an emotional advantage, and how continuous learning and collaboration have fueled her success at Keller Williams. Her story is a powerful reminder that authenticity, adaptability, and empathy are often the most valuable tools in your toolbox.
From masterminds and mentorship to marketing strategies that actually connect, this conversation is filled with practical takeaways and heartfelt perspectives.
Timestamps:
0:00 – Meet Marianna Skelton
2:00 – From Digital Marketing to Real Estate
6:30 – Lessons from 1-800-Flowers.com
9:00 – Buying Her First Home Changed Everything
9:10 – What Marketing Teaches You About Real Estate
13:45 – Becoming a Homeowner Changed Everything
17:20 – The Power of Education, Training & Masterminds
22:00 – What Sets The Skelton Team Apart
25:15 – Advice to Agents Ready to Scale
29:30 – What Marianna Would Tell Her Younger Self
Follow Rich:
📲 Instagram: @richamato_kwcore
📧 Facebook: Richard Amato Keller Williams Core
Follow Marianna:
📲 Instagram: @heartandsoldmarianna
📧 Facebook: Marianna Skelton Homes | Massapequa NY
🌐 Website: www.mariannaskelton.kw.com
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