The CX Files

The CX Files #35 - Ryan Klausner

Ben Foden Season 1 Episode 35

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0:00 | 47:30

Learn in this episode:

  • Why the term deflection rate is actually harmful to long-term brand health.
  • How to replace biased, low-response surveys with AI-driven sentiment analysis.
  • The shift from reactive support to proactive AI that identifies problems before the customer does.
  • Why "outsourcing your thinking" to an LLM is the biggest risk for knowledge workers today.

Ryan Klausner is a veteran CX leader with over 15 years of experience scaling mission-driven brands. From his early days saving millions for the city of Vancouver to leading global teams at Who Gives a Crap, Ryan specializes in combining human innovation with high-scale technology to drive mid-nine-figure growth.

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