The CX Files
Investigating the mysteries and sharing the secrets of great customer experience with industry leaders that have seen it and done it.
Episodes
44 episodes
The CX Files #44 - Michelle Wideman
Learn in this episode:Why CSMs stay silent on churn risk in strategic accounts and what is actually driving that silence.How to build executive relationships with customers before there is a problem to solve.
•
Season 1
•
Episode 44
•
44:26
The CX Files #43 - Kimberly Wyman
Learn in this episode:- Why mapping the happy path is the biggest mistake in CX design.- How to identify break points in a customer journey before they cause a crisis.- The secret to building executive trust by presenting mitigation...
•
Season 1
•
Episode 43
•
34:26
The CX Files #42- Kamron Kunce
Learn in this episode:- How to launch a new sub-brand to shift customer perception without losing legacy trust.- The process for mapping a 70-year-old customer journey to find hidden friction points.- Why shifting from reactive serv...
•
Season 1
•
Episode 42
•
30:13
The CX Files #41 - Naisan Geula
Learn in this episode:Naisan's secret sauce: Using emotional empathy as a business heuristic to align CX, product, and finance teams.Why understanding the emotional angle of a customer journey leads to better business decis...
•
Season 1
•
Episode 41
•
40:07
The CX Files #40 - Colin Flanigan
Learn in this episode:How the role of CX is shifting from ticket closure toward data curation and strategic storytelling.Why learning a little code might be the highest-leverage thing a CX leader can do right now.W...
•
Season 1
•
Episode 40
•
51:43
The CX Files #39 - Lilli Gordon
Learn in this episode:How internal company culture directly impacts customer retention.Why asking difficult questions early is better than a surprise at renewal.The way Culture Amp uses the clear is kind philosophy...
•
Season 1
•
Episode 39
•
30:13
The CX Files #38 - Will Christacakos
Learn in this episode:Why clean data is the only foundation for a successful AI rollout.The jewelry store effect and why AI looks different in a demo than in production.How to use AI for real-time sentiment analysi...
•
Season 1
•
Episode 38
•
36:52
The CX Files #37 - Eytan Hattem
Learn in this episode:- Why unclear expectations cause AI deployments to fail to reach CX goals.- The importance of implementing technology within a specific business context and use case- How to view AI as a tool for efficiency rat...
•
Season 1
•
Episode 37
•
36:46
The CX Files #36 - Dennis Wakabayashi
Learn in this episode:Why the lump of labor fallacy is fueling unnecessary fear around AI.How to shift your perspective from cost-saving to value-creation in support.The difference between official employment stats...
•
Season 1
•
Episode 36
•
44:24
The CX Files #35 - Ryan Klausner
Learn in this episode:Why the term deflection rate is actually harmful to long-term brand health.How to replace biased, low-response surveys with AI-driven sentiment analysis.The shift from reactive support to proa...
•
Season 1
•
Episode 35
•
47:30
The CX Files #34 - Andrea Townsend
Learn in this episode:Why AI is a tool for agility rather than just a replacement for headcount.How to transition junior associates into AI maintenance and optimization roles.The reality of implementing AI and the ...
•
Season 1
•
Episode 34
•
36:19
The CX Files #33 - Justin McDonnell
Learn in this episode:- The math of margin: How to keep your support team at 15 people while your sales volume doubles.- The Dog Food shampoo story: A real-world example of why AI still fails at complex human nuance.- How to transit...
•
Season 1
•
Episode 33
•
31:44
The CX Files #32 - Laura Dolan
Learn in this episode:- Why AI is often a "hindrance" rather than a "help" in customer workflows.- How to build and train internal AI agents (like Software’s Coralline) on brand voice.- The specific tasks AI is great at (summarizati...
•
Season 1
•
Episode 32
•
37:34
The CX Files #31 - Zack Hamilton
Learn in this episode:- How to debug root causes of CX problems like the $50 million one Zack found- How to start speaking the language of the C-suite.- The reason NPS is an advocacy metric and why you need a revenue metric instead....
•
39:50
The CX Files #30 - Andrew Carothers
Listen to learn:- Why it took three years to break down data silos for support at Cisco Systems and how to avoid that mistake.- The transition of AI from its teenage years to a college-educated, mature business function.- How to mov...
•
Season 1
•
Episode 30
•
41:48
The CX Files #29 - Ty Givens
Learn in this episode:- The myth of AI as a magic wand for support operations.- How to separate agent performance from customer frustration with company policy.- Why most companies hire for service but actually need retention specia...
•
Season 1
•
Episode 29
•
33:19
The CX Files #28 - Dayv Wilson-Widdecombe
Learn in this episode:- The 3 Rs and 4 Es framework for modern customer experience.- Why why we should use the word "human" instead of "customer"- How to transition from content to art in your support and marketing interaction...
•
Season 1
•
Episode 28
•
28:26
The CX Files #27 - Jen Weaver
Explore the rapid evolution of the customer support career path at all levels and the future of these roles in the context of AI adoption.--Jen Weaver has 10+ years of experience in SaaS Customer Support and Success. She was the sec...
•
42:42
The CX Files #26 - Chris Love
Is your support team drowning in tools?In this episode of The CX Files, we sit down with Chris Love, Director of Business Operations at Run Pod. With a background spanning VMware to Frontier Airlines, Chris is an expert at scaling suppo...
•
Season 1
•
Episode 26
•
55:31
The CX Files #25 - Martin Hobratschk
Is your AI strategy failing because your Knowledge Management strategy doesn't exist?In this episode, you will learn:- The operational differences between Apple's siloed culture and Google's open information architecture.
•
Season 1
•
Episode 25
•
40:50
The CX Files #24 - Darryl Heffline
Learn in this episode:- Real-world tactics to take a product line from $6M to $150M using customer feedback.- The Tip of the Spear concept and why frontline support has the most valuable market intel.- How to confidently bring b...
•
Season 1
•
Episode 24
•
42:06
The CX Files #23 - Gina Williams
Learn in this video: The "Tamagotchi" AI Philosophy: Why treating your AI like a digital pet is the key to winning results.- How to turn a "Me + 3" headcount constraint into your biggest competitive advantage.- Why turning phone...
•
Season 1
•
Episode 23
•
45:30
The CX Files #22 - Leslie O'Flahavan
Your Knowledge Base is probably bloated. In this episode, we're fixing it.Learn in this video:- The "outta my cold dead hands" mentality that's killing your KB.- How an airline's 7-year-old volcano article explains all your CX p...
•
Season 1
•
Episode 22
•
48:30
The CX Files #21 - Stacy Justino
How do you NOT prove the ROI of your customer support team? By not speaking the language of the finance department (management's best friend).Recently I talked with Stacy Justino, Product Support Manager at Petdesk and she explained exac...
•
Season 1
•
Episode 21
•
39:45
The CX Files #20 - Erin Lindheim
Hear the story of Erin Lindheim, and her 30 years of expertise in tech and Customer Success. Whether you're a CX leader or just passionate about customer-centric growth, this episode is packed with actionable insights you won't want to miss.
•
Season 1
•
Episode 20
•
45:54