The CX Files

The CX Files #41 - Naisan Geula

Ben Foden Season 1 Episode 41

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0:00 | 40:07

Learn in this episode:

  • Naisan's secret sauce: Using emotional empathy as a business heuristic to align CX, product, and finance teams.
  • Why understanding the emotional angle of a customer journey leads to better business decisions.
  • Strategies for navigating the gap between tactical execution and economic buyer needs.

This guy knows his stuff *and* knows how to communicate it extremely well. Fantastic guest.


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Naisan Geula is the Senior Vice President of Field Services at Retool and founder of Pre-sales Advisors. With a career spanning massive exits at Tableau and leadership roles at Salesforce and CloudBees, Naisan specializes in scaling high-growth SaaS companies by keeping a relentless focus on the human element of technology.


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