THI's Live Transformed Podcast
Live Transformed Podcast — Redefining What Health Really Means
The Live Transformed Podcast dives deep into what it truly means to build a stronger body, sharper mind, and more fulfilled life. Hosted by Coach Adam Kelley of Transformed Health Initiative, each episode blends evidence-based health and fitness insights with real-life transformation stories that challenge the way we think about success, discipline, and purpose.
This isn’t just about workouts and nutrition—it’s about who you become through the process.
We explore topics like sustainable fat loss, muscle building, stress resilience, faith, family, mindset, and the pursuit of excellence in every area of life.
Because living transformed isn’t about being perfect—it’s about becoming intentional, consistent, and grounded in truth so you can lead yourself first and live stronger for those who matter most.
THI's Live Transformed Podcast
Ep. 50: Live Transformed (formerly Win On Purpose)
Transformation isn't something you do—it's something you become. Today marks a pivotal shift as we rebrand from Win On Purpose to Live Transformed, creating alignment between our podcast, health coaching practice, and online community under one powerful banner.
This rebrand isn't just cosmetic. It represents years of evolution in understanding what creates lasting health transformation versus temporary changes. Through my own journey—losing 120 pounds as a teenager, later battling fitness obsession, then navigating a debilitating injury that left me bedridden for over two years—I've discovered that sustainable change requires more than motivation or information. It demands a complete identity shift.
The new LIVE Transformed ethos captures this philosophy through a powerful framework: Lead yourself first, taking responsibility rather than waiting for rescue. Integrate health into who you are, moving beyond plan-following to identity-changing. Value what truly matters, focusing on energy and impact rather than just appearance. Engage fully in the process, committing to consistent evidence-based habits rather than fads or extremes. When health becomes who you are rather than just what you do, transformation becomes permanent.
While the name changes, our commitment doesn't. You'll still get the same evidence-based, practical tools and straight talk you've come to expect—now with even greater clarity of purpose. Join us in the Live Transformed Facebook community where the conversation continues, and stay tuned for our upcoming series on fat loss over 40, where we'll cut through myths about metabolism, hormones, and aging to deliver strategies that actually work.
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Instagram: @coachadamkelley
www.transformedhealthcoach.com
Hello and welcome back to the podcast. So, as you notice, there's not even an intro on this one, no theme music or anything like that, because this is a very special episode in which I am introducing our rebranding of the podcast. So if you've been with me for a while, you know this show as the Win On Purpose podcast, right, and that's been a powerful name. Really it has. It's something that I've taken on as an identity. It's something that I've pushed out for years now. You've seen it on my clothing, You've seen it on my hashtags, you've seen it everywhere. If you know me personally, if you're friends with me on Facebook, social media, whatever, it has been a motto for my life, and that's because winning with intention is what health and transformation are all about. Okay, it doesn't just fall into your lap. Good health isn't something you just wake up with. It's a proactive journey each and every day. But today is a turning point. So, starting with this episode, the show is being rebranded as Live Transformed. Okay, l-i-v-e Transformed. Now, this isn't just about a new name, it's about alignment. It's about pulling together the Transform Health Initiative, our Live Transformed Facebook community and this podcast into one clear mission. So today I wanna do three things all right. Number one I wanna share why we're making All right. Number one I want to share why we're making this change. Number two I want to break down what live transformed actually means, the ethos behind it. Okay, it's not just a phrase, but there's actually meaning. Okay. And number three cast vision for where we're going next. So this episode is more than an announcement. It's the heartbeat of the movement we're building together. So why the change, you may be asking.
Speaker 1:So when I started the Went On Purpose podcast, I wanted a podcast that cut through the noise of health and fitness advice and give busy people the truth. Okay, not sugarcoating things, not saying what sounds sexy or popular, but just the raw dog truth. All right, and I think that we've done a pretty good job at that. All right, if I say so myself, I feel like we've done decent. But here's the thing went on. Purpose always felt like a tagline, which is pretty much what it's been for me a strong tagline, but not the name of an actual movement. All right, and we're all about movement.
Speaker 1:Meanwhile, everything else we're building already points towards transformation. Our health practice is called Transformed Health Initiative, which is where we take the initiative to transform our health and the health of others through our coaching. Our online community, facebook community, is called Live Transformed, and here we were with a podcast under a completely different banner. Okay, you see the kind of missing connection here and that definitely created a gap. And if there's one thing that I've learned, it's that clarity matters. If we want people to understand what we're about and feel invited into it, the message needs to be simple and unified. So we're aligning everything under one name Live Transformed.
Speaker 1:Okay, why? Because this isn't about a podcast or even just a coaching program. It's about a way of living. It's about a standard, an ethos, a daily choice the Live Transformed ethos. Let me introduce this to you guys. I love this, I've worked hard on this and it's definitely going to be a game changer for you, I promise. So let's talk about that ethos.
Speaker 1:Live isn't just a word. It's an actual acronym, okay, and it's the backbone of the movement. So I'm going to break down each letter of live that's the acronym and break it down from my experience, how I've come to this and then also how I intertwine this with my clients. Okay, so L stands for lead yourself first. Lead yourself first. When I talk about leading yourself first. I don't mean a motivational poster or some feel good slogan. I mean the daily decision to step up when no one is coming to save you. Okay, for me, that lesson came in layers.
Speaker 1:It did not happen all at once, and I'm still understanding this and growing in this to this day. So, as a teenager, I was living with trauma and anger and self-destruction. I lost over 120 pounds on my own, though, because one day I realized nobody is going to do it for me. Nobody. My mom couldn't do it, my brother couldn't do it, my friends couldn't do it. It was actually up to me. The government couldn't do it, big pharma couldn't do it, big food couldn't do it, the diet world, the fitness industry couldn't do it. I had to take initiative. All right.
Speaker 1:Then, years later, I swung in the opposite direction. All right, I've always been the all or nothing person up until recent years, so that was me in this situation. So I was obsessed with fitness, overtraining, under eating and losing balance. As a matter of fact, a lot of times I would use exercise as kind of a way to punish myself because of what life was doing. So what does that mean? Like if I had a bad breakup? Or money. You know, money was funny for a little while, or whatever was happening in life.
Speaker 1:I would turn to fitness as a way to like, okay, well, I'm going to, I'm going to just get better. Then it was like a weird way of just like, hey, if nothing else, I'm going to be destroyed by the day, and then I can't really be stressed out because I'm too tired. So I would go all in train multiple times per day, become super obsessed with it and also I thought that health was about image. I thought that's all I cared about. You know, again, I was 20 something years old and it nearly wrecked me. All right, I had to learn this the hard way.
Speaker 1:And then there came the injury. So I injured my neck and spine. That left me 95% bedridden for over two years more, like two and a half years. I couldn't work, I couldn't provide, I couldn't even mow my own yard and for all my fellas out there, you know how hard that one is when you can't even take care of your own yard, and that depression that followed was darker than anything I'd ever faced before. It was not a good place. Thanks, thanks, thankful to my wife and counseling and my heavenly father, cause without those three, your boy may not even made it out of that. All right, and it was, excuse me. And it was in counseling that I realized that I had two choices, and that's it. I can either stay there and die young, all right, do nothing and just keep dwindling away into this depression, or I could take control and become the man that I was designed to be. That's when the ethos of Live Transform started to take shape, before I even had a tag on anything. That's when it really started to become something for me.
Speaker 1:Leading yourself now means holding yourself to daily standards, looking myself in the eyes in the morning and at night and being proud of who I was in between. It means honesty, humility and course correction Doesn't mean perfection. It means being responsible, taking initiative, and I've seen the same shift in my clients. Usually, first they decide, they stop dabbling, they stop questioning, they stop playing around with the idea and they finally commit. Then they embrace the boring habits getting steps in getting adequate sleep, drinking water, eating healthy food, being consistent, where they can all know all the things we consider as boring and not exciting, they start to embrace it. You know, it doesn't always happen at first. Sometimes it takes some time, sometimes it takes some months, but eventually the successful clients they finally started embracing that. Wow, this is the answer. All I got to do is just keep doing these things and then finally they ripple out to others, so they start influencing their kids, their coworkers and family.
Speaker 1:Without even realizing it, like it, just it has a natural effect on those around us. And unfortunately, the opposite is also true, which I've also seen with some of my clients who weren't successful. And when someone refuses to lead themselves successful, and when someone refuses to lead themselves, every failed attempt reinforces a belief that they're a failure. Okay they, they take that identity on themselves. Quitting becomes easier each time, more convenient each time. That's why this principle is non-negotiable guys, if you can't lead yourself, you can't lead anyone else. Okay it, it starts with us. Now I in the live transform ethos. I means integrate health into who you are. Okay, leading yourself is the decision, integration is the commitment.
Speaker 1:For years I treated health like a project. That's all it was to me, something I did for a season. That's why I would yo-yo in and out, back and forth gain weight, lose weight, gain weight, lose weight. I'd get fired up, I'd lose a bunch. Then I'd eventually drift back and gain it back, or at least gain back a big portion of it. The breakthrough came when I stopped seeing health as something I did and started seeing it as part of my actual identity. So now I don't ask am I motivated today? Do I feel like it today? I remind myself this is who I am, adam, this is who you are. Okay, I don't need perfect conditions. I just keep showing up because I wouldn't know how to live any other way. Like training is just part of who I am. Eating healthy overall is part of who I am. These lifestyle habits is part of who I've become.
Speaker 1:And the difference between plan followers and identity changers is literally night and day. It seems like the goal is to be really good at following a plan. That's just the start. The true goal is to change our identity. So plan followers they rely on external push. They need someone to drag them along. They need a coach to constantly stay on them. They need their family to be in alignment. They always need need, need from everybody else so that they can do the things they need to do. But identity changers they trust the process, they stick to the plan, they embrace the long game. They understand this is not a short thing, this is a lifestyle which means for life. They act consistently because they know every rep, every meal, every choice is shaping who they are. Okay, they see the big picture.
Speaker 1:Without integration, the cycle just continues to repeat. Guys, you lose weight, you regain it, you lose faith, rinse, wash, repeat. With integration, the cycle ends. Okay, there is light at the end of the tunnel and health then becomes permanent. All right, this episode is brought to you by Transformed Health Initiative. At THI. We believe living transformed means more than just chasing diets or workouts. It's about rebuilding your body, rewiring your habits and redefining your identity so your health finally fits real life. If you're ready to stop starting over and start living transformed, that's exactly what our coaching is here to do. When you're ready, we'll walk the path with you. All right back to the episode. So for V in our LIVE acronym V stands for value, what truly matters.
Speaker 1:For years I chased the wrong things Image, reputation, approval definitely the approval part. I thought if I looked apart, I'd feel whole. I thought if people admired me for my physique, for my health, then I would be the man. Like, all things would work out for my good Boy. Was I wrong? Because behind closed doors I was totally drowning. I was, and this was all in shame and in darkness and in secret, like it usually happens. I was overeating, then overcorrecting and then caught in guilt and shame on a regular basis. And talk about beating yourself up Like that's the best way to do. It is when you're in that constant loop of being out of control, feeling terrible about it, and then it just keeps repeating, even though you think it would stop, because you feel bad. That's not the way it works. But the turning point was realizing that transformation isn't about impressing the world or impressing anybody. It's about becoming the man that my creator called me to be.
Speaker 1:Ok, bigger purpose it's about leadership, legacy and impact. All right, and I see that shift in my clients as well. So at first you know it was all about the number on the scale. Hey, I want to get down to this way. I want to lose this much weight, which is fine. You got to start somewhere, right. But when they start valuing energy and health relationships, legacy the scale becomes secondary. It just becomes the data point, which is how you should look at scale weight, self-respect self-respect becomes the driver.
Speaker 1:Okay, when you don't value what matters, your life. Sorry. When you don't value what matters, you live trapped in superficial goals okay. You stay stuck in that same cycle. When you do, you raise your standards and your life follows. Okay. When you start valuing what truly matters, those things that you know how we feel, how we move, how we live, what example we're setting, that's where our standards are risen Okay, and your life starts to follow through with that, you start to model this and everything that you do. And our last letter in the live acronym for live transformed is E engage fully in the process. Okay, not just engage in the process, but engage fully in the process. Engagement doesn't mean grinding out until you burn out. It means planting both feet and refusing to pull one back. Okay, you're staking your claim? All right, you're planting your flag.
Speaker 1:For me, I used to dabble all right, I'd chase extremes, I'd follow diet culture, I'd wreck my body with fads. I wasn't fully engaged, even though at times I felt I was. I was motivated, but I wasn't anchored. The breakthrough came when I realized transformation happens in consistency Small, evidence-based habits, not just noise, but things that actually show to work, stacked day after day. That's engagement.
Speaker 1:And here's the truth when I neglect my health, everything suffers. Okay, this is the biggest thing I want people to realize, because so many people have guilt over taking care of themselves, especially mom guilt where mom feels bad because she's spending however much time working out each week and eating better and things like that. She feels like she's taken away from her family, being selfish, all that. But, guys, I tell you, when you neglect your health, everything around you suffers for it. So, same thing in my case. Everything suffered my patients, my relationships, even my pain levels, because we know when we're not taking good care of our health, pain levels tend to averagely be higher than when we're getting good sleep, eating well, moving our bodies, all that.
Speaker 1:But when I engage fully, I'm equipped to be the man I'm called to be. Okay, it's the difference maker. And I tell my clients all the time taking care of yourself isn't selfish. I know if you're listening to this and you work with me or even had a consultation with me, I would almost promise you you've heard me say that in the conversation at some point. Taking care of yourself isn't selfish, it's service. Ok, because when you're fully engaged, you show up better for everyone around you. Literally everybody is benefited your kids, your spouse, your co-workers, your employees, your employers, your friends, your neighborhood, your community. Everybody wins when you take care of yourself because you show up a better person, and when more people engage. That way, the ripple effects becomes a movement. That's the vision for Live transform. We want this thing to infiltrate and spread across as many lives as possible, because then we're actually changing our culture and changing the way we see health overall, and that's how we're going to impact the world.
Speaker 1:Okay, so let's look at what's going to stay the same. Okay, everything's saying, oh, this is brand new. What is all this? Okay, let me reassure you. What isn't changing is me or the mission. So the podcast really isn't changing. Ok, you'll still get evidence based, practical episodes every week. You'll still hear me challenge the myths, talk my talk, talk my smack and give you tools that work in real life. Ok, actually applicable, ok, practical. And you'll still hear the same heartbeat for transformation that lasts.
Speaker 1:Okay, we're always looking at the long-term vision. Right, that's what we're going to continue to do, because it's all about transformation. Transformation is a lifetime process. The difference is alignment. Okay, the podcast, the health practice and the community now carry one unified name live transform. Because, although our coaching company is THI transform health initiative.
Speaker 1:Live transform is like the continuation of that. Rather, if it's on your own or continuing with us, then you start to live transformed. So it goes from just doing certain things, creating habits, to living that out on a day to day basis. Ok, sounds good, right? That's because it is. You should be working with us. So what's next? What's ahead?
Speaker 1:The first big teaching series under the new name will be drumroll, please, fat loss over 40, the Truth and the Tools, the information, the education and the application. So this is going to be a really good one, and we're going to cut through the myths about metabolism, hormones and aging and give you a clear path for fat loss that actually works in your 40s and beyond. It's not just your 40s, and if you're younger than 40, this series is going to be a huge impact for you as well, because this is going to be gearing you up for the remainder of your life. If you start in your 30s or your 20s, imagine how much farther you're going to be ahead than those that are starting in their 40s or after. Either way, you should get started, but if you get started earlier, that's just more success, and I want to offer you an invitation.
Speaker 1:If you're not already in the Live Transform community on Facebook, what are you doing with your life? You're tripping, bro. No, that's where the conversation continues. The podcast is where you learn. The community is where you live it out, so it's a great place to be. I share a lot of educational content on there. Our other coach, coach Nick, also shares a lot. A lot of our members share a lot of things. You have community. You have people standing up for each other, people sharing their journey, and it's a beautiful thing to see other people on a very similar, if not the same exact journey as you that you can lean back on or get motivation from. Ok, definitely, definitely. You want to be a part of our live transformed community on Facebook. So look it up. Live transformed Transform your health, your head, your head space. Sorry, butchered that one, but just look up Live Transform. Okay, just look that up. That's all you got to do, all right? So let's close this thing out.
Speaker 1:This rebrand isn't just about a title change. Okay, we're not just changing the name and the colors and the theme music. It's about aligning with the ethos of Live Transformed. Okay, lead yourself first. Integrate health into who you are, value what truly matters, engage fully in the process. This is the standard, folks, this is the movement and this is what we're building together. So, until next time, do something good for yourself, something good for your health, something good for those that you care about and, whatever you do, make sure you went on purpose as you live, transformed. All right, guys, we will catch you next time.