The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing

Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page.

Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader.

Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing.

Brad: www.proficlix.com.au

Dixie: www.indieexpertspublishing.com

What You'll Learn: 

✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities
✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry
✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility
✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes
✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth
✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them
✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise
✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products
✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact

Perfect for:

• Published authors looking to monetize their books beyond sales
• Aspiring authors building their expert platform
• Speakers who want to write books to boost their speaking career
• Experts and consultants ready to establish thought leadership
• Non-fiction authors seeking to turn books into business assets
• Solopreneurs building authority-based businesses
• Conference speakers positioning themselves for higher fees

Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more.

Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income.

New episodes weekly. Subscribe now and start your journey from author to authority.