The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing
Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page.
Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader.
Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing.
Brad: www.proficlix.com.au
Dixie: www.indieexpertspublishing.com
What You'll Learn:
✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities
✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry
✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility
✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes
✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth
✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them
✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise
✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products
✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact
Perfect for:
- Published authors looking to monetize their books beyond sales
- Aspiring authors building their expert platform
- Speakers who want to write books to boost their speaking career
- Experts and consultants ready to establish thought leadership
- Non-fiction authors seeking to turn books into business assets
- Solopreneurs building authority-based businesses
- Conference speakers positioning themselves for higher fees
Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more.
Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income.
New episodes weekly. Subscribe now and start your journey from author to authority.
The Expert's Journey: Helping Speakers & Authors Succeed!
Latest Episodes
The Expertise Trap: Why Knowing Too Much Can Hurt Your Marketing
This episode of Expert’s Journey explores the “expertise trap,” arguing that many experts don’t need better marketing so much as better translation of their knowledge into clear, simple value for beginners. Brad and Dixie discuss ho...
The Hidden Cost of Over-Explaining
In this episode of The Expert’s Journey, Dixie and Brad unpack where to draw the line between making ideas clear and thinning them into something shallow. They discuss how experts can lose objectivity, either oversimplifying to be understood or...
Would Anyone Notice If You Stopped Posting?
In this Experts Journey podcast episode, Dixie and Brad explore what true influence looks like by asking what your industry would lose if you stopped speaking, writing, or publishing. They discuss the difference between being visible and being ...
The Real Reason Some Experts Become Famous
Brad and Dixie explore who really decides what becomes a “big idea,” contrasting merit with visibility, repetition, timing, and the zeitgeist. They discuss how adoption often takes years despite “overnight success” narratives, using examples li...
Should Experts Clone Themselves With AI?
In this Experts Journey Podcast episode, Dixie and Brad explore what an “AI version of you” can look like, from a trained assistant or public chatbot to an AI video clone, and why the key question is whether you should use it. We ex...
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
