The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing
Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page.
Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader.
Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing.
Brad: www.proficlix.com.au
Dixie: www.indieexpertspublishing.com
What You'll Learn:
✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities
✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry
✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility
✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes
✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth
✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them
✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise
✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products
✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact
Perfect for:
- Published authors looking to monetize their books beyond sales
- Aspiring authors building their expert platform
- Speakers who want to write books to boost their speaking career
- Experts and consultants ready to establish thought leadership
- Non-fiction authors seeking to turn books into business assets
- Solopreneurs building authority-based businesses
- Conference speakers positioning themselves for higher fees
Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more.
Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income.
New episodes weekly. Subscribe now and start your journey from author to authority.
Episodes
64 episodes
Will Workshops Replace Keynotes? The Rise of “Key Shops” in Modern Conferences
This episode explores whether conferences will increasingly value workshops over traditional keynotes as audiences seek outcomes, not just inspiration, in a world where AI and online content make ideas cheap and abundant. Brad and D...
The Expertise Trap: Why Knowing Too Much Can Hurt Your Marketing
This episode of Expert’s Journey explores the “expertise trap,” arguing that many experts don’t need better marketing so much as better translation of their knowledge into clear, simple value for beginners. Brad and Dixie discuss ho...
The Hidden Cost of Over-Explaining
In this episode of The Expert’s Journey, Dixie and Brad unpack where to draw the line between making ideas clear and thinning them into something shallow. They discuss how experts can lose objectivity, either oversimplifying to be understood or...
Would Anyone Notice If You Stopped Posting?
In this Experts Journey podcast episode, Dixie and Brad explore what true influence looks like by asking what your industry would lose if you stopped speaking, writing, or publishing. They discuss the difference between being visible and being ...
The Real Reason Some Experts Become Famous
Brad and Dixie explore who really decides what becomes a “big idea,” contrasting merit with visibility, repetition, timing, and the zeitgeist. They discuss how adoption often takes years despite “overnight success” narratives, using examples li...
Should Experts Clone Themselves With AI?
In this Experts Journey Podcast episode, Dixie and Brad explore what an “AI version of you” can look like, from a trained assistant or public chatbot to an AI video clone, and why the key question is whether you should use it. We ex...
Travel Turbulence: How Global Events Shape Our Journeys
In this Experts Journey podcast episode, Brad and Dixie discuss how events in the Middle East are already affecting travel for speakers and authors through flight cancellations, higher airfares, reduced routes, and rising fuel costs, and what t...
How to Speak With Authority When You Doubt Yourself
In this episode of the Experts Journey podcast, Brad and Dixie unpack imposter syndrome as it shows up for speakers, authors, and anyone in the spotlight, including the fear of being “found out,” comparing yourself to seasoned pros, and worryin...
Why Conferences Matter for Speakers & Authors (Global Speakers Summit GSS2026 Recap)
Brad and Dixie recap attending the Global Speakers Summit in Cairns, Australia, highlighting why conferences and speaking associations matter for speakers and authors: the travel and airport conversations that deepen connections, the reunions a...
The #1 Mistake Speakers Make With Slides
In this episode, Brad and Dixie unpack slide dependency and how to make slides support your talk instead of propping it up. You’ll hear practical guidance on balancing minimalist visuals with the right level of detail, when to blank the screen ...
The Power of Compilation Books | Connect, Lead, Succeed (Conferernce in a Book)
JOIN US IN CAIRNS, AUSTRALIA (12.3.26)https://tinyurl.com/cairnsworkshopIn this episode, you’ll hear why compilation (anthology) books can deliver big impact when they’re curated like a conference agenda—multiple experts, one them...
Should You Kill a Product That Still Makes Money?
You have products or services that still bring in revenue—but they may no longer match where you’re headed. In this episode, we explore how to make the hard call between steady income and clear direction, including how legacy offers can dilute ...
Why Your Best Stories Aren’t Landing
In this episode, we look at the critical importance of story selection over storytelling techniques. Hosts Dixie and Brad discuss how the most meaningful and impactful stories can transform audience perception and inspire action. Th...
Your Brand Might Be Sending the Wrong Message
Welcome to The Expert's Journey Podcast! In this milestone episode, host Brad and guest Dixie dig deep into the question every expert needs to ask: "What is your brand actually known for right now?" Together, they unpack why your reputation is ...
The Cost of Being Too Helpful
In this episode, Brad and Dixie tackle a thought-provoking question: Are you giving away so much value that people never need to hire you? Join them as they discuss the balance between being helpful and maintaining your authority. Learn ...
Transform Your Amazon Listings: Simple Ways to Skyrocket Book Sales
In this episode, we explore strategies to boost your book sales for the new year. Join Brad and Dixie as they discuss how to improve your book's online presence, optimize Amazon listings, and increase your chances of getting more reviews. ...
The Hidden Sales Tools Every Expert Needs
In this episode of Experts Journey, hosts Brad Hauck and Dixie Carlton discuss the essential elements critical collateral for speakers and authors need to focus on to kickstart 2026 effectively. They discuss the importance of having...
Wrapping Up the 2025 Year
In this episode of 'The Experts Journey,' hosts Brad and Dixie reflect on the highs and achievements of 2025, discussing past experiences and future plans. They highlight the milestones of their podcast, now at 46 episodes, and ongoing projects...
Making Subscription Models Work
In this episode, hosts Dixie Carlton and Brad Hauck dive deep into the intricacies of setting up effective subscription models. They discuss the importance of delivering ongoing value, pricing strategies, and software options. The c...
The AI Content Question Every Expert Must Answer
In this episode, we look into the responsible use of AI tools for speakers and authors. While AI can help write faster, polish ideas, and draft content quickly, it raises critical ethical questions about retaining authenticity and personal voic...
Dealing With Everything Yourself
In this episode, Brad Hauck and Dixie Carlton delve into the real challenges faced by solopreneurs, especially speakers and authors. They discuss the mental, emotional, and practical aspects of running a solo business, from managing time and en...
Unlocking the Secrets of Bestseller Success: Inside the Book Thinkers Conference!
In this episode of the Experts Journey podcast, host Brad talks with Dixie, who is currently in Boston attending the Book Thinkers Conference. They discuss what the conference is all about, highlighting that it attracts top-tier podcasters, bes...
Becoming a Thought Leader: Transform Your Career and Influence Your Industry
In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader. We discuss the mindset shifts, brand evolution, and new opportunities that arise when you b...
Should You Speak Globally or Dominate Locally?
In this episode, we tackle the critical decision every speaker faces: should you focus on your local market or take your message to the global stage? We discuss the pros and cons of both approaches, including the expanded impact of going global...