
The Expert's Journey
The Expert's Journey: Creating Your Path to Impact is the essential podcast for speakers, authors, and experts who want to use their book and online marketing to book more speaking gigs, grow their brand, and build a profitable business.
Hosted by Mr. Web Marketing, Brad Hauck, and Dixie Carlton, this podcast delivers actionable strategies to help you turn your book into a powerful marketing tool, attract high-paying speaking engagements, and monetize your expertise beyond the stage. Learn how to position yourself as the go-to speaker in your industry by leveraging SEO, digital marketing, and social media to increase visibility, generate leads, and land more opportunities.
Each episode explores how to turn your expertise into a lead-generating asset, create a strong personal brand, and develop books, profitable materials, coaching programs, and membership sites that extend your influence. You’ll also discover automation and AI-driven strategies to streamline content creation, marketing, and audience growth, so you can focus on delivering impact from the stage.
If you're ready to turn your book into a business, get booked more often, and scale your income beyond speaking fees, subscribe to The Expert’s Journey and start growing your brand today!
Episodes
Successfully Merging Speaking with Publishing

Embracing Chaos: Overcoming Unexpected Challenges in Business

Top Tips for Marketing a Self-Published Book

Unlock the Power of Collaborative Book Writing!

Running Your Own Profitable Workshops

Leveraging Published Books to Land Speaking Jobs

Rank Up Your SEO to the Next Level

AI for Content Creation, Repurposing and Management

Using Social Media to Promote your Products & Services

Practical tips for Structuring a Best Selling Business Book

Identifying Your Core Marketing Message

Leveraging AI Tools for Content Mastery

Mastering Calls to Action: Turn Visitors into Engaged Fans

Turn Your Book Into a Profitable Online Course with Micro-Courses

How To Reach An Audience Of Buyers

Every Expert Needs Multiple Streams of Income

Why Every Expert Needs to Publish a Book – Elevate Your Career!
