The Expert's Journey
The Expert's Journey: Creating Your Path to Impact is the essential podcast for speakers, authors, and experts who want to use their book and online marketing to book more speaking gigs, grow their brand, and build a profitable business.
Hosted by Mr. Web Marketing, Brad Hauck, and Dixie Carlton, this podcast delivers actionable strategies to help you turn your book into a powerful marketing tool, attract high-paying speaking engagements, and monetize your expertise beyond the stage. Learn how to position yourself as the go-to speaker in your industry by leveraging SEO, digital marketing, and social media to increase visibility, generate leads, and land more opportunities.
Each episode explores how to turn your expertise into a lead-generating asset, create a strong personal brand, and develop books, profitable materials, coaching programs, and membership sites that extend your influence. You’ll also discover automation and AI-driven strategies to streamline content creation, marketing, and audience growth, so you can focus on delivering impact from the stage.
If you're ready to turn your book into a business, get booked more often, and scale your income beyond speaking fees, subscribe to The Expert’s Journey and start growing your brand today!
The Expert's Journey
Every Expert Needs Multiple Streams of Income
In this episode, we delve into strategies for diversifying your income as a professional speaker and author. The COVID-19 pandemic underscored the necessity of multiple revenue streams; relying solely on one can be precarious. We'll explore how a single speech or book can be transformed into various products, such as micro-courses, memberships, mastermind groups, and done-for-you services. Understanding that the more direct access clients have to you, the higher the value—and cost—of the offering, we'll discuss the profitability of services and the importance of building a supportive team. Additionally, we'll cover diverse sales methods, including the "jump up" approach, and emphasize the critical role of building and nurturing an email list to sustain and grow your business.
This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.
