The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey is the essential podcast for speakers, authors, and experts who want to use their book and online marketing to book more speaking gigs, grow their brand, and build a profitable business.
Hosted by Mr. Web Marketing, Brad Hauck, and Publisher, Dixie Carlton, this podcast delivers actionable strategies to help you turn your book into a powerful marketing tool, attract high-paying speaking engagements, and monetise your expertise beyond the stage. Learn how to position yourself as the go-to speaker in your industry by leveraging your knowledge
Each episode explores how to turn your expertise into a lead generating asset, create a strong personal brand, and write books, other products, coaching programs, and membership sites that extend your influence. You’ll also discover content and AI driven strategies to streamline content creation, marketing, and audience growth, so you can focus on delivering impact from the stage.
If you're ready to turn your book into a business, get booked more often, and scale your income beyond speaking fees, subscribe to The Expert’s Journey and start growing your brand today!
The Expert's Journey: Helping Speakers & Authors Succeed!
Mastering Calls to Action: Turn Visitors into Engaged Fans
In this episode of The Expert's Journey, Brad and Dixie delve into the importance of creating compelling calls to action (CTAs) that efficiently drive traffic to your website, promote your book, and foster engagement with your materials. They discuss strategies for constructing effective CTAs that transform passive visitors into active participants, noting the psychological and marketing principles behind them.
With insights on website layout, email marketing, and even using quizzes for engagement, they share valuable tips and statistics to boost your marketing efforts. Additionally, they emphasise the significance of providing value through free resources and following up with automated email sequences to maintain engagement. To aid listeners, they propose creating a downloadable resource with rules of engagement for CTAs. Tune in to learn how to optimize your CTAs and elevate your marketing game.
The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
