The Expert's Journey
The Expert's Journey: Creating Your Path to Impact is the essential podcast for speakers, authors, and experts who want to use their book and online marketing to book more speaking gigs, grow their brand, and build a profitable business.
Hosted by Mr. Web Marketing, Brad Hauck, and Dixie Carlton, this podcast delivers actionable strategies to help you turn your book into a powerful marketing tool, attract high-paying speaking engagements, and monetize your expertise beyond the stage. Learn how to position yourself as the go-to speaker in your industry by leveraging SEO, digital marketing, and social media to increase visibility, generate leads, and land more opportunities.
Each episode explores how to turn your expertise into a lead-generating asset, create a strong personal brand, and develop books, profitable materials, coaching programs, and membership sites that extend your influence. You’ll also discover automation and AI-driven strategies to streamline content creation, marketing, and audience growth, so you can focus on delivering impact from the stage.
If you're ready to turn your book into a business, get booked more often, and scale your income beyond speaking fees, subscribe to The Expert’s Journey and start growing your brand today!
The Expert's Journey
Identifying Your Core Marketing Message
In this episode of the Expert’s Journey Podcast, where we’re tackling one of the most pivotal questions in personal branding: How do you identify your core message? Ever had that feeling that you’ve got something important to share but can’t quite put it into words?
As Simon Sinek famously said, “People don’t buy what you do; they buy why you do it.” Today, we’ll uncover not just what you’re passionate about, but why it really matters—and how to communicate that in a way people actually want to hear.
Here’s a question to ponder: If you had to describe everything you stand for in just one sentence, what would it be?
This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.
