The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey is the essential podcast for speakers, authors, and experts who want to use their book and online marketing to book more speaking gigs, grow their brand, and build a profitable business.
Hosted by Mr. Web Marketing, Brad Hauck, and Publisher, Dixie Carlton, this podcast delivers actionable strategies to help you turn your book into a powerful marketing tool, attract high-paying speaking engagements, and monetise your expertise beyond the stage. Learn how to position yourself as the go-to speaker in your industry by leveraging your knowledge
Each episode explores how to turn your expertise into a lead generating asset, create a strong personal brand, and write books, other products, coaching programs, and membership sites that extend your influence. You’ll also discover content and AI driven strategies to streamline content creation, marketing, and audience growth, so you can focus on delivering impact from the stage.
If you're ready to turn your book into a business, get booked more often, and scale your income beyond speaking fees, subscribe to The Expert’s Journey and start growing your brand today!
The Expert's Journey: Helping Speakers & Authors Succeed!
Identifying Your Core Marketing Message
In this episode of the Expert’s Journey Podcast, where we’re tackling one of the most pivotal questions in personal branding: How do you identify your core message? Ever had that feeling that you’ve got something important to share but can’t quite put it into words?
As Simon Sinek famously said, “People don’t buy what you do; they buy why you do it.” Today, we’ll uncover not just what you’re passionate about, but why it really matters—and how to communicate that in a way people actually want to hear.
Here’s a question to ponder: If you had to describe everything you stand for in just one sentence, what would it be?
The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
