The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing
Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page.
Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader.
Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing.
Brad: www.proficlix.com.au
Dixie: www.indieexpertspublishing.com
What You'll Learn:
✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities
✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry
✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility
✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes
✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth
✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them
✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise
✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products
✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact
Perfect for:
- Published authors looking to monetize their books beyond sales
- Aspiring authors building their expert platform
- Speakers who want to write books to boost their speaking career
- Experts and consultants ready to establish thought leadership
- Non-fiction authors seeking to turn books into business assets
- Solopreneurs building authority-based businesses
- Conference speakers positioning themselves for higher fees
Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more.
Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income.
New episodes weekly. Subscribe now and start your journey from author to authority.
The Expert's Journey: Helping Speakers & Authors Succeed!
#50 What Is Your Brand Actually Known For Right Now?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome to The Expert's Journey Podcast! In this milestone episode, host Brad and guest Dixie dig deep into the question every expert needs to ask: "What is your brand actually known for right now?" Together, they unpack why your reputation is determined by the market—not just your intentions—and explore the real gap between what you think you’re known for and what people actually see.
You’ll hear practical strategies for auditing your reputation, tightening your messaging, and making sure your content doesn’t accidentally undermine your positioning. From the importance of brand clarity and "sticking to your lane," to actionable tips on refining your elevator pitch and using tools like AI to stay on message, Brad and Dixie offer a candid, insightful conversation full of wisdom and humor.
Whether you’re a seasoned expert or just starting out, this episode will give you a fresh perspective on making your expertise visible, memorable, and impactful—without being repetitive or losing your unique edge. If you want your audience to instantly know what you do (and why they should care), you won’t want to miss this conversation.
The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
FIND US
Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
