On a Mission Momentum Podcast for Health and Personal Development Coaches

The Psychology of Color in Wellness Branding

Lori Young

Did you know that up to 90% of snap judgments about brands are based on color alone? 

Okay, I kinda made that up. Maybe.

But there’s a reason why some wellness brands feel like kindred spirits (Anne of Green Gables, anyone?) while others…not so much. 

In the wellness industry, your color palette isn't just about looking pretty—it’s about creating an emotional connection. Whether you're building trust, inspiring calm, or sparking joy, your colors have a lot to say.

In this podcast, we’re unpacking:
🎨 How top wellness brands use color to resonate–with examples from Headspace and Aesop.
✨ The emotions different colors evoke—and how to choose wisely.
🛠️ Practical tips to build a cohesive, unforgettable palette.

By understanding the psychology of color and applying it thoughtfully, you can create a brand that not only stands out but also resonates deeply with your audience. So, go ahead and paint the perfect picture—your wellness brand deserves it.

Want to test your offer for market readiness? Download our free Offer Confidence Checklist - 10 Questions to Ensure Your Offer is Aligned, Marketable and Ready to Sell.

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

To learn more about how I can support your growth, visit www.onamissionbrands.com.

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