OfferMojo™ Show | Soulful Marketing Strategies for Coaches & Healers
Welcome to the OfferMojo™ Show — your weekly dose of clarity, confidence, and offer-building mojo for soul-led coaches and healers.
I’m Lori Young — offer strategist, soulful marketer, and your behind-the-scenes business bestie.
If you're building a coaching or healing business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place.
On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build aligned offers that actually sell.
🎧 We answer questions like:
➝ Why isn’t anyone buying my offer — even though I know it’s powerful?
➝ How do I know if my offer is truly ready to sell?
➝ What’s missing in my pricing, structure, or messaging?
➝ How do I talk about my offer in a way that actually connects?
➝ How do I get more eyes on my offer without burning out or being everywhere at once?
Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it.
Because your work matters — and your business should feel good to run.
Episodes
33 episodes
Using Your Voice to Amplify Your Authority and Visibility with Tiffany Armstrong
What if one well-crafted talk could do more for your business than months of social media? In this episode, Lori sits down with internationally recognized speaker and business strategist Tiffany Armstrong to explore why how you speak m...
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50:28
I Just Wanted to Coach… Not Become a Salesperson
When I started my coaching business, I thought sales would happen naturally. I’d be helpful, build trust, and hope the right people would say yes. But over time, that approach stopped working—and what followed was a quiet crisis of confidence.<...
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17:14
Niching Without the Box: Vertical, Horizontal, and Hybrid Strategies for Coaches
Most advice on choosing a niche feels like pressure: niche down or get lost. But what if your niche could feel like freedom instead of a box? In this episode, I’m breaking down the real difference between vertical ni...
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15:23
7 Myths About Lead Magnets That Keep Your Email List Full — But Not Paying
If your lead magnet used to convert but now feels... flat, you're not alone. In this episode, I'm breaking down 7 outdated lead magnet myths that even seasoned coaches and experts still fall for—and what actually builds trust and traction in to...
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15:54
Redefining Visibility: How to Show Up Strategically (Not Constantly) with Kelly Sinclair
What if your visibility strategy is costing you more than it’s creating? In this episode, I’m joined by visibility expert Kelly Sinclair for a refreshing, grounded conversation about what aligned visibility really looks like—...
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50:39
The Entrepreneur's Visibility Summit - Interview with Lori Young and Tiffany Armstrong
What if your offer isn’t the problem—your alignment is?In this soulful, straight-talking conversation from the Entrepreneur’s Visibility Summit, Lori Young—aka The Offer Magician—breaks down the real reasons so many coaches and healers ...
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43:43
Crafting the Stories that Make You and Your Offer Stand Out with Jessica Graham
You’ve probably heard it before: Storytelling sells.But how do you actually tell your story in a way that feels authentic—and ties back to your business?In this episode of On a Mission Momentum, I’m joined by bra...
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45:33
Is Your Offer Not Selling? Learn When to Pivot, Scrap, or Push Forward
What do you do when your offer isn’t selling the way you hoped?In this episode, we’re talking about the messy, emotional, and deeply strategic moment that every purpose-driven entrepreneur faces at some point: deciding whether to pivot, ...
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16:35
How to Know When to Create a New Offer (and When to Wait)
Ever wake up from a dream with a new offer idea that feels too good not to pursue?That happened to me recently, and while the creative spark was exciting, it also led me to pause and ask the deeper question: Is this truly al...
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12:47
The One-Sentence Offer Test: Why Clarity Converts (and How to Get It)
What if the reason your offer isn’t selling isn’t because of your pricing… or your platform… but because your message just isn’t clear?In this episode, I’m sharing the one moment that changed everything in my business—and it started with...
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15:04
Crafting a Story-Based Sales Email Sequence for Your Offer Launch with Joanne Homestead
Your offer is ready—but how do you sell it in a way that feels aligned, human, and effective? In this special guest episode, I’m joined by email copywriter and storytelling coach Joanne Homestead to talk about the art and strategy of writing la...
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51:22
Simple Sales Funnels: Selling with Soul, Not Stress
Ever feel like your sales funnel needs a PhD in tech just to function? You’re not alone—and the good news is, it doesn’t have to be that way. In this episode, I’m breaking down what a simple sales funnel really is—and why it’s all you ...
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13:40
How to Know If Your Offer Idea Has Market Demand (Before Your Build It)
You’ve got ideas. You’ve got intuition. But how do you know if your coaching offer has real traction before you pour weeks (or months) into building it?In this episode, I walk you through how to recognize market demand before yo...
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13:51
More Clients, Less Burnout: Pick Your Perfect Scalable Offer Model
If you’re feeling stretched thin but also craving more reach, more income, and more impact... this week’s episode is for you.Scaling your business isn’t just about making more money — it’s about doing it in a way that doesn’t drain your ...
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15:05
The ‘Transformation Gap’: How to Create Offers That Clients Can’t Say No To
Ever feel like your offer should be selling—but it’s not?You’ve got the skills. You’ve done the work. You know your program creates real results. But people aren’t buying—and you can’t figure out why.Here’s the truth most...
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20:17
The 30-Day Launch Plan: Exactly What to Do Before, During, and After You Launch an Offer
Got an amazing offer you’re so ready to share with the world... but the idea of launching feels overwhelming?You’re not alone.Whether it’s your first launch or your fiftieth, there’s always that “where do I even st...
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12:59
The 12 Components of a High-Converting Offer Sales Page
Have you ever poured your heart into creating a wellness or personal growth offer—only to hear crickets when you launched it?I’ve been there.And more often than not, the issue isn’t your offer—it’s your sales page.This one pag...
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22:45
The ‘Sneak Peek’ Strategy: How to Build a Waitlist and Warm Up Buyers Before Your Launch
The biggest mistake I see in offer launches? Waiting until the day of to sell.You spend weeks (or months) crafting an incredible offer. You post about it. You send an email. And then… nothing.No excitement. No sign-ups. No momentu...
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15:45
The Offer Suite Trap: Why Adding More Offers Won’t Make You More Money
💣Entrepreneurial truth bomb: More offers won’t make you more money.In fact, too many offers can kill your sales. They confuse your audience, dilute your message, and make marketing way harder than it needs to be.I learned t...
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20:32
Are You Undercharging? How to Price Your Wellness Offers for Maximum Profit & Impact
Many wellness entrepreneurs are overdelivering and undercharging, which is why this week we are talking about pricing and everything this issue brings up.In this episode, you’ll learn:How to recognize the sneaky signs of unde...
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19:35
Building a Strategic Social Media Plan that Fits Your Lifestyle and Business Goals
Many wellness founders struggle to find a rhythm with social media that feels sustainable—and actually enjoyable. But what if you could create a social media strategy that not only supports your business goals but also aligns with your life and...
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16:02
Your Online Storefront: What Every Wellness Website Must Have to Build a Standout Brand
You know that feeling when you walk into a store and instantly decide whether to stay and browse—or turn around and leave? That same thing happens when someone lands on your wellness website.Your website is your online storefront, and in...
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15:28
Revenue Diversification 101: Wellness Business Edition
How I Broke Free from the "One Income Stream Trap”When I started my first coaching business, I had one revenue stream: private 1:1 coaching. And while I loved working with my clients, I quickly realized two things:👉 Not every mom ...
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22:28
Navigating the Emotional Highs and Lows of Entrepreneurship
The truth about entrepreneurship? It’s a wild ride.One day, you’re landing dream clients, feeling on top of the world. The next? A deal falls through, business slows down, and doubt creeps in. If you’ve ever felt like you’re ...
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16:32
How To Conduct Quarterly Reviews for Continuous Improvement in Your Wellness Business
🚀 Feeling stuck in the day-to-day grind of your wellness business? It’s time to hit pause and step into your CEO role with the power of quarterly reviews! These simple yet transformative sessions help you reflect, realign, and se...
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15:15