OfferMojo™ Show | Soulful Marketing Strategies for Coaches & Healers
Welcome to the OfferMojo™ Show — your weekly dose of clarity, confidence, and offer-building mojo for soul-led coaches and healers.
I’m Lori Young — offer strategist, soulful marketer, and your behind-the-scenes business bestie.
If you're building a coaching or healing business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place.
On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build aligned offers that actually sell.
🎧 We answer questions like:
➝ Why isn’t anyone buying my offer — even though I know it’s powerful?
➝ How do I know if my offer is truly ready to sell?
➝ What’s missing in my pricing, structure, or messaging?
➝ How do I talk about my offer in a way that actually connects?
➝ How do I get more eyes on my offer without burning out or being everywhere at once?
Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it.
Because your work matters — and your business should feel good to run.
Episodes
43 episodes
Membership Models for Coaches and Experts: How to Know If a Community Offer Is Right for You
About a year ago, I started exploring the idea of launching a membership in my coaching business. On paper, it looked perfect—community, recurring income, impact at scale. But after months of research, reflection, and real-world testing inside ...
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19:50
What Makes an Offer “High-Ticket” — And Is It Right for Your Business
There’s a lot of noise in the online space about “charging more” — but few people talk about what actually makes a high-ticket offer work.In this episode, Lori shares the truth no one’s saying out loud: high-ticket isn’t just ab...
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18:49
Branding as Healing: Trusting Yourself in a Noisy Marketing World with Valeria Basso
What if your quirks—the very things you’ve been told are “too much” or “too weird”—are actually your brand’s greatest asset? In this week’s episode of The Offer Mojo Show, I sit down with brand strategist and healer Valeria Basso, who ...
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52:02
Founder Reflection: 10 Common Offer Challenges I’ve Seen from 20+ Years as an Entrepreneur
Some offers sell themselves. Others? No matter how much energy you pour into them, they just don’t land. After more than 20 years as an entrepreneur, I’ve seen this pattern again and again — in my own businesses and in the journeys of countless...
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28:19
Your Coaching Offer Suite: A Complete Guide to Designing Aligned Client Journeys
What happens when your entire business depends on just one offer? For most coaches, it means constant hustle, unpredictable income, and burnout waiting around the corner. In this episode of The OfferMojo Show, we’re talking about why a coaching...
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27:29
The 5 Phases of the Offer Process: Why Alignment Matters at Every Stage
Have you ever poured your heart into an offer that should have worked — but somehow, it just didn’t land?In this episode, I’m walking you through the five phases of the offer creation process: starting from strategy, all the way to creat...
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15:40
Scale Smarter - Turn Your Expertise into an AI Powered Asset with Mallika Malhotra
What if your signature process could work for you — even when you’re offline? In this episode, Lori sits down with brand strategist Mallika Malhotra to explore how she transformed her proven methodology into an AI-powered asset that de...
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49:40
Founder Reflection: My Journey through the AI Revolution
When AI first started flooding the online business space, I felt two things at once: curiosity… and fear. I wasn’t anti-AI, but I wasn’t sure if it could fit into my business without compromising my voice, my brand, or my values.In this ...
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19:16
Pricing Coaching Services with Confidence: Why You’re Worth More Than You Think
What if your pricing wasn’t just about the numbers — but a reflection of your self-worth, your message, and the transformation you deliver?In this episode, I’m pulling back the curtain on how to price your coaching services with clarity ...
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17:31
Why Every Coach Needs a Business Strategist Who Specializes in Offers
Ever feel like you’ve done all the right things—posted the content, built the offer, taken the course—but you're still not seeing the traction you want?In this episode, I’m breaking down why that happens and how a business strat...
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10:28
Using Your Voice to Amplify Your Authority and Visibility with Tiffany Armstrong
What if one well-crafted talk could do more for your business than months of social media? In this episode, Lori sits down with internationally recognized speaker and business strategist Tiffany Armstrong to explore why how you speak m...
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50:28
I Just Wanted to Coach… Not Become a Salesperson
When I started my coaching business, I thought sales would happen naturally. I’d be helpful, build trust, and hope the right people would say yes. But over time, that approach stopped working—and what followed was a quiet crisis of confidence.<...
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17:14
Niching Without the Box: Vertical, Horizontal, and Hybrid Strategies for Coaches
Most advice on choosing a niche feels like pressure: niche down or get lost. But what if your niche could feel like freedom instead of a box? In this episode, I’m breaking down the real difference between vertical ni...
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15:23
7 Myths About Lead Magnets That Keep Your Email List Full — But Not Paying
If your lead magnet used to convert but now feels... flat, you're not alone. In this episode, I'm breaking down 7 outdated lead magnet myths that even seasoned coaches and experts still fall for—and what actually builds trust and traction in to...
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15:54
Redefining Visibility: How to Show Up Strategically (Not Constantly) with Kelly Sinclair
What if your visibility strategy is costing you more than it’s creating? In this episode, I’m joined by visibility expert Kelly Sinclair for a refreshing, grounded conversation about what aligned visibility really looks like—...
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50:39
The Entrepreneur's Visibility Summit - Interview with Lori Young and Tiffany Armstrong
What if your offer isn’t the problem—your alignment is?In this soulful, straight-talking conversation from the Entrepreneur’s Visibility Summit, Lori Young—aka The Offer Magician—breaks down the real reasons so many coaches and healers ...
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43:43
Crafting the Stories that Make You and Your Offer Stand Out with Jessica Graham
You’ve probably heard it before: Storytelling sells.But how do you actually tell your story in a way that feels authentic—and ties back to your business?In this episode of On a Mission Momentum, I’m joined by bra...
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45:33
Is Your Offer Not Selling? Learn When to Pivot, Scrap, or Push Forward
What do you do when your offer isn’t selling the way you hoped?In this episode, we’re talking about the messy, emotional, and deeply strategic moment that every purpose-driven entrepreneur faces at some point: deciding whether to pivot, ...
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16:35
How to Know When to Create a New Offer (and When to Wait)
Ever wake up from a dream with a new offer idea that feels too good not to pursue?That happened to me recently, and while the creative spark was exciting, it also led me to pause and ask the deeper question: Is this truly al...
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12:47
The One-Sentence Offer Test: Why Clarity Converts (and How to Get It)
What if the reason your offer isn’t selling isn’t because of your pricing… or your platform… but because your message just isn’t clear?In this episode, I’m sharing the one moment that changed everything in my business—and it started with...
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15:04
Crafting a Story-Based Sales Email Sequence for Your Offer Launch with Joanne Homestead
Your offer is ready—but how do you sell it in a way that feels aligned, human, and effective? In this special guest episode, I’m joined by email copywriter and storytelling coach Joanne Homestead to talk about the art and strategy of writing la...
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51:22
Simple Sales Funnels: Selling with Soul, Not Stress
Ever feel like your sales funnel needs a PhD in tech just to function? You’re not alone—and the good news is, it doesn’t have to be that way. In this episode, I’m breaking down what a simple sales funnel really is—and why it’s all you ...
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13:40
How to Know If Your Offer Idea Has Market Demand (Before Your Build It)
You’ve got ideas. You’ve got intuition. But how do you know if your coaching offer has real traction before you pour weeks (or months) into building it?In this episode, I walk you through how to recognize market demand before yo...
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13:51
More Clients, Less Burnout: Pick Your Perfect Scalable Offer Model
If you’re feeling stretched thin but also craving more reach, more income, and more impact... this week’s episode is for you.Scaling your business isn’t just about making more money — it’s about doing it in a way that doesn’t drain your ...
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15:05
The ‘Transformation Gap’: How to Create Offers That Clients Can’t Say No To
Ever feel like your offer should be selling—but it’s not?You’ve got the skills. You’ve done the work. You know your program creates real results. But people aren’t buying—and you can’t figure out why.Here’s the truth most...
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20:17