The ‘Sneak Peek’ Strategy: How to Build a Waitlist and Warm Up Buyers Before Your Launch

The biggest mistake I see in offer launches? Waiting until the day of to sell.

You spend weeks (or months) crafting an incredible offer. You post about it. You send an email. And then… nothing.

No excitement. No sign-ups. No momentum.

Here’s the truth: People don’t buy just because something is available. They buy because they’ve been primed, intrigued, and given a reason to take action.

That’s why successful launches don’t start on launch day. They start weeks ahead—building anticipation, curiosity, and demand before you even drop the details.

And the best way to do that? The ‘Sneak Peek’ Strategy.

Inside this week’s deep dive, I’m breaking down how to:
 ✔ Create buzz around your offer so people are eager to buy.
 ✔ Build a high-converting waitlist (and make it irresistible to join).
 ✔ Warm up your audience so they’re ready to take action before your launch even goes public.

Because when you launch to an audience that’s already excited and engaged, selling feels effortless.

Listen to the full breakdown here.

Want to test your offer for market readiness? Download our free Offer Confidence Checklist - 10 Questions to Ensure Your Offer is Aligned, Marketable and Ready to Sell.

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

To learn more about how I can support your growth, visit www.onamissionbrands.com.

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