OfferMojo™ Show | Soulful Marketing Strategies for Coaches & Healers
Welcome to the OfferMojo™ Show — your weekly dose of clarity, confidence, and offer-building mojo for soul-led coaches and healers.
I’m Lori Young — offer strategist, soulful marketer, and your behind-the-scenes business bestie.
If you're building a coaching or healing business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place.
On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build aligned offers that actually sell.
🎧 We answer questions like:
➝ Why isn’t anyone buying my offer — even though I know it’s powerful?
➝ How do I know if my offer is truly ready to sell?
➝ What’s missing in my pricing, structure, or messaging?
➝ How do I talk about my offer in a way that actually connects?
➝ How do I get more eyes on my offer without burning out or being everywhere at once?
Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it.
Because your work matters — and your business should feel good to run.
OfferMojo™ Show | Soulful Marketing Strategies for Coaches & Healers
Branding as Healing: Trusting Yourself in a Noisy Marketing World with Valeria Basso
What if your quirks—the very things you’ve been told are “too much” or “too weird”—are actually your brand’s greatest asset? In this week’s episode of The Offer Mojo Show, I sit down with brand strategist and healer Valeria Basso, who calls herself a “renegade marketer.” After 20 years in the marketing world, Valeria realized she didn’t love it at all—and that revelation led her to blend branding with coaching, hypnotherapy, and quantum human design.
Together, we unpacked why branding is less about tactics and more about healing, what to do if niching feels like a straitjacket, and how to stop speaking in fluffy buzzwords and start meeting your clients where they are. Valeria shares how to find the common thread in your story, use it as an umbrella message, and finally release the imposter syndrome that keeps so many coaches and healers stuck.
If you’ve ever felt misaligned with traditional marketing advice—or secretly wondered if your “weird” might be the very thing that sets you apart—this conversation will feel like permission to stand out.
🎧 Tune in now and discover how to brand yourself by being fully yourself.
Want to test your offer for market readiness?
Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.
Link to toolkit: https://www.onamissionbrands.com/offer-checklist
Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.
Join here: https://www.onamissionbrands.com/aligned-offer-accelerator
To learn more about how I can support your growth, visit www.onamissionbrands.com.
Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands