OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Welcome to the OfferMojo™ Show — your weekly dose of clarity, confidence, and offer-building mojo for soul-led coaches, healers and subject-matter experts.
I’m Lori Young — offer strategist, soulful marketer, and your behind-the-scenes business bestie.
If you're building a coaching or healing business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place.
On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build aligned offers that actually sell.
🎧 We answer questions like:
➝ Why isn’t anyone buying my offer — even though I know it’s powerful?
➝ How do I know if my offer is truly ready to sell?
➝ What’s missing in my pricing, structure, or messaging?
➝ How do I talk about my offer in a way that actually connects?
➝ How do I get more eyes on my offer without burning out or being everywhere at once?
Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it.
Because your work matters — and your business should feel good to run.
OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Mastering the Game of LinkedIn to Build a Personal Brand + Sell More Offers with Natasha Walstra
What happens when your business momentum disappears overnight? In this week’s episode, LinkedIn strategist Natasha Walstra shares the deeply human story of how her pipeline dried up during maternity leave and how she rebuilt her confidence, her clarity, and her revenue by returning to the simplest truth: relationships create results. Natasha walks us through her unexpected journey from cold-calling introvert to a relationship-driven entrepreneur who has mastered the art of social selling on LinkedIn.
We explore why good content alone is not enough, the mindset traps that keep coaches stuck, and the soft-sell strategies that helped Natasha sell out her offers without pressure, hustle, or overwhelm. She also breaks down the surprising power of PS lines, thoughtful engagement, and long-tail visibility on LinkedIn. Whether you're brand new to the platform or ready to deepen your presence, this episode offers a grounded, practical look at what truly works.
If you are craving a more aligned, human-centered approach to selling your offers, you will love this conversation.
Key Takeaways:
LinkedIn is a powerful tool for connection and personal branding.
Nurturing relationships can lead to sales opportunities.
Content creation is important, but engagement is key.
Social selling involves both content and conversations.
Your LinkedIn profile should reflect your current self.
Start by commenting on others' posts to build relationships.
Avoid cold pitching; focus on genuine connections.
Consistency in posting can lead to visibility and engagement.
Optimize your profile to attract your ideal audience.
Engage in DMs to foster deeper connections.
Chapters
00:00 Introduction to Personal Branding on LinkedIn
01:54 Natasha's Journey to LinkedIn Expertise
08:40 Navigating Challenges of Entrepreneurship and Parenthood
13:13 Understanding LinkedIn's Potential for Various Industries
17:48 Common Mistakes on LinkedIn and How to Avoid Them
24:03 The Reality of Content Creation and Engagement
28:23 The Importance of Social Selling
38:29 Practical Strategies for LinkedIn Success
43:03 Natasha's Offer and How to Connect
Guest Information:
Natasha Walstra is the founder of NearPoint Strategies, where she helps entrepreneurs, tech founders, and sales leaders transform LinkedIn into a powerful tool for connection, community, and business growth. Through a human-first approach to personal branding, content, and relationship-driven social selling, Natasha empowers her clients to build digital credibility and generate opportunities without cold outreach or burnout.
Website: https://www.nearpointstrategies.com
Linked: https://www.linkedin.com/in/ndwalstra/
Want to test your offer for market readiness?
Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.
Link to toolkit: https://www.onamissionbrands.com/offer-checklist
Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days.
Join here: https://www.onamissionbrands.com/offermojo-squad
To learn more about how I can support your growth, visit www.onamissionbrands.com.
Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands