OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Welcome to the OfferMojo™ Show — your weekly dose of clarity, confidence, and offer-building mojo for soul-led coaches, healers and subject-matter experts.
I’m Lori Young — offer strategist, soulful marketer, and your behind-the-scenes business bestie.
If you're building a coaching or healing business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place.
On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build aligned offers that actually sell.
🎧 We answer questions like:
➝ Why isn’t anyone buying my offer — even though I know it’s powerful?
➝ How do I know if my offer is truly ready to sell?
➝ What’s missing in my pricing, structure, or messaging?
➝ How do I talk about my offer in a way that actually connects?
➝ How do I get more eyes on my offer without burning out or being everywhere at once?
Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it.
Because your work matters — and your business should feel good to run.
OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
The Mastermind Offer Model: How to Keep Clients for Three Years, Not Three Months
What if one offer could grow your income and hold your clients for years, not months? In this episode of The Offer Mojo Show, Lori Young sits down with mastermind mentor and serial entrepreneur Jay Fairbrother to explore the mastermind as a premium offer model for coaches, healers, and thought leaders.
Jay shares how joining his first mastermind 25 years ago helped him grow his fundraising business from one million to ten million in revenue, and how that same group became his lifeline when he lost everything after the 2008 financial crisis and ended up living in a friend’s basement. Together, Lori and Jay unpack the difference between a true mastermind and glorified group coaching, why content is losing value in the age of AI, and how the “fewer, better, longer” approach can attract better quality clients who stay for the long haul.
If you have been craving depth, intimacy, and a more sustainable way to scale, this conversation will give you a new lens on what is possible.
Key Takeaways:
Masterminds provide a unique support system for entrepreneurs.
Jay Fairbrother's journey illustrates the highs and lows of entrepreneurship.
The importance of human connection in business is paramount.
Masterminds can lead to significant business growth and personal transformation.
Vetting participants is crucial for maintaining a healthy mastermind environment.
Creating intimacy in groups fosters deeper connections and trust.
The future of coaching may lie in the mastermind model.
Scaling a mastermind requires careful management of group dynamics.
Authenticity and vulnerability are key in mastermind settings.
Masterminds can be a powerful tool for those who dislike traditional selling.
Chapters:
00:00 Introduction to Masterminds
05:36 The Impact of Masterminds on Business Growth
11:56 Transitioning Back into Coaching
20:14 The Fewer, Better, Longer Mastermind Model
27:23 The Importance of Human Connection in the AI Age
34:03 Navigating Growth and Group Dynamics
41:47 Getting Started with Masterminds
Guest Bio:
Jay Fairbrother is a serial entrepreneur, business coach, and mastermind guru with over 30 years of experience starting, buying, and selling seven-figure businesses. After using masterminds to grow his first fundraising company from $1M to $10M in revenue, Jay sold the business and later lost everything during the 2008 financial crisis. The long-term mastermind he had joined 25 years ago became his lifeline, supporting him emotionally, spiritually, and financially as he rebuilt his life and identity. Today, Jay is known as “the mastermind guy” and teaches coaches, speakers, and thought leaders how to design and launch high-ticket mastermind programs using his “fewer, better, longer” model. He is the creator behind SixFigureMasterminds.com and the story-driven Scalable Coach Magazine.
Want to test your offer for market readiness?
Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.
Link to toolkit: https://www.onamissionbrands.com/offer-checklist
Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days.
Join here: https://www.onamissionbrands.com/offermojo-squad
To learn more about how I can support your growth, visit www.onamissionbrands.com.
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