OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses
Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability.
I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie.
If you're building a coaching or expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place.
On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell.
🎧 We answer questions like:
➝ Why isn’t anyone buying my offer — even though I know it’s powerful?
➝ How do I know if my offer is truly ready to sell?
➝ What’s missing in my pricing, structure, or messaging?
➝ How do I talk about my offer in a way that actually connects?
➝ How do I get more eyes on my offer without burning out or being everywhere at once?
Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it.
Because your work matters — and your business should feel good to run.
OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses
How to Use Bundles to Grow Your Email List and Sell More Offers
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You've heard people talk about bundles. Maybe you've even participated in one. But if you've been wondering whether they actually work, or whether all those new subscribers turn into anything real, this conversation is going to answer that for you.
On this guest episode of The Offer Mojo Show, Lori Young is joined by email marketing strategist Allison Hardy to talk about how bundles work as a list-building, visibility, and offer-selling strategy. Allison hosted 15 bundles in two years and grew her email list from 4,000 to 11,000. This is not a theory. This is someone who has run the numbers and figured out what actually converts.
We talk about:
→ Why a bundle with 2,500 signups can wildly underperform one with 800 (and what the difference tells you about your strategy)
→ How to choose contributors and collaborators who attract the right people to your list, not just any people
→ What to do with your new subscribers after the bundle closes so they become buyers, not just contacts
→ Why hosting a bundle gets you far more than participating (and how to decide which is right for you right now)
→ The backend systems that let Allison run 15 bundles in two years without losing her mind
If you've been curious about bundles but couldn't quite picture how they'd fit into your offer ecosystem, this episode will help you see the strategy clearly.
Ready to explore bundles as a list-building and offer-selling strategy? Join Lori and Allison for a live webinar “Bundles that Don’t Suck” on May 21st at 10:00 AM PST / 1:00 PM EST. You'll get a practical walkthrough of how to host your own bundle, even if you've never done it before.
Register here: https://www.allisonhardy.com/bundles-that-dont-suck-masterclass-lori-young
Guest Information:
Allison Hardy is an email marketing strategist for coaches and online business owners who want to sell their offers on autopilot, without constantly launching or living on social media. She believes email should do the heavy lifting so you can spend more time living and less time hustling.
Through her signature membership, Emails That Sell, and 15+ bundles hosted over two years, she's grown her own list from 4,000 to 11,000 subscribers and crossed the 600 lifetime member mark. She's been featured in the Huffington Post, named one of Washington DC's most influential professionals under 40, and built multiple six-figure businesses while raising two kids.
Website: https://allisonhardy.com
Want to test your offer for market readiness?
Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.
Link to toolkit: https://www.onamissionbrands.com/offer-checklist
Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days.
Join here: https://www.onamissionbrands.com/offermojo-squad
To learn more about how I can support your growth, visit www.onamissionbrands.com.
Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/offer_magician/