Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show
Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability.
I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie.
If you're building a service-based, expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place.
On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell.
🎧 We answer questions like:
➝ Why isn’t anyone buying my offer — even though I know it’s powerful?
➝ How do I know if my offer is truly ready to sell?
➝ What’s missing in my pricing, structure, or messaging?
➝ How do I talk about my offer in a way that actually connects?
➝ How do I get more eyes on my offer without burning out or being everywhere at once?
Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it.
Because your work matters — and your business should feel good to run.
Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show
Why Online Courses Aren't Dead (They're Just Designed Wrong)
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Everyone's saying online courses are dead. Experts are closing their programs, coaches are pivoting to communities, and the internet is full of hot takes about what killed the industry.
But what if the problem was never the format?
On this guest episode of The Offer Mojo Show, Lori Young is joined by Kasia Derbiszewska, Ed.M, Harvard-trained educational neuroscientist and online course strategist, to talk about what actually separates a course that drives real transformation from one that collects digital dust. The knowledge-based course model is struggling. The transformation-based model is thriving. And the difference comes down to design.
We talk about:
- Why the knowledge-based course is losing ground, and what buyers actually expect now
- The three brain networks that determine whether your students implement or quit (and how to design for all of them)
- How to structure every module like a recipe so students always know what to do next
- Why consistency beats intensity every time, and what that means for your program's pacing and mindset integration
- The real cost of poor course design: time lost to reteaching, emotional burnout, refunds, and the impact you never got to make
If you have a course or group program and you're wondering whether the structure, content, or design is doing its job, this episode will give you a new lens to look through.
Kasia's Free Gift
The 100K Online Course Roadmap Planner — the framework Kasia teaches to help course creators build toward six figures, with built-in neuroscience reminders and structural prompts you can customize for your specific topic.
Download it here: https://www.superchargeyouronlinecourse.com/roadmap-planner
About Kasia Derbiszewska
Kasia Derbiszewska, Ed.M is an online course and business strategist who helps high-level experts turn their knowledge into transformative, profitable online programs. She holds a master's degree from Harvard in educational neuroscience and spent 17 years working with school districts on flexible, adaptive learning environments before pivoting to help coaches and experts apply those same principles to their programs. She's the creator of Supercharge Your Online Course, built on the belief that when education is designed intentionally, it becomes a powerful vehicle for both meaningful transformation and sustainable revenue.
Website: https://www.superchargeyouronlinecourse.com
Connect With Lori
To learn more about how I can support your growth, visit www.onamissionbrands.com
Follow me on LinkedIn: / onamissionbrands
Follow me on Instagram: / offer_magician
Is your offer magnetic or muted by the noise?
Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.
Link to free quiz: https://www.onamissionbrands.com/offer-pulse-check
Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.
Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray
To learn more about how I can support your growth, visit www.onamissionbrands.com.
Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/offer_magician/