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The Digital Shift™
Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.
Episodes
83 episodes
Podcast Episode 83 - What I'd Build First If I Was Starting Over — Knowing What I Know About AI and GHL
You just got GHL.You logged in. You saw the dashboard. Contacts, pipelines, automations, funnels, calendars, workflows, AI tools. And you thought: where do I even start.In this episode of The Digital Shift™, Natasha R...
Podcast Episode 82 - What I Would Do If I Were Starting Over in 2026
What if you could skip the three years of expensive mistakes and go straight to what actually works?In this episode of The Digital Shift™, Jessica Green does something most entrepreneurs never do — she stops talking about what s...
Podcast Episode 81 - The Automation Stack That Replaced 3 Roles in My Business
There was a season in Natasha's business where she was doing everything.Following up with leads. Onboarding new clients. Sending check-in messages. Managing the backend of a growing business that was quietly breaking her.She had a...
Podcast Episode 80 - The Hiring Decision I Did Not Make With My Gut — I Made It With Data (And AI)
What if your next hiring decision didn't have to feel like a gamble?In this episode of The Digital Shift™, Jessica Green gets real about the most expensive mistake most entrepreneurs make — and why it has nothing to do with bad ...
Podcast Episode 79 - Why Clients Leave (It's Not What You Think)
You worked hard to close that client.You ran the ads.You had the calls.They said yes.And then — three months later — they quietly left.Most entrepreneurs assume clients leave because the offer wasn't good enou...
Podcast Episode 78 - Building Your Personal Brand Like a CEO (Not a Content Creator)
What if the reason your brand isn't converting has nothing to do with your content — and everything to do with the system behind it?In this episode of The Digital Shift™, Jessica Green gets real about the conversation most brand...
Podcast Episode 77: Where AI Prints Money in GHL (And Where It Burns It)
Everyone is adding AI to their business right now.But most people are adding it in the wrong places.They're automating things that should stay human. Speeding up broken funnels. Using generic AI messaging that sounds like every ot...
Podcast Episode 76 - The Invisible Engine Behind Every 6-Figure Month (And How to Build It With AI)
There is a reason some businesses hit consistent, predictable, six-figure months — and it has nothing to do with working harder, having a bigger following, or figuring out some secret strategy nobody else knows about.It has everything to...
Podcast Episode 75 - Stop Posting More Content — Fix This Instead
If your sales feel inconsistent, the internet will tell you to do one thing: post more content.But what if content isn’t the real problem?In this episode of The Digital Shift™, Natasha Roberson breaks down t...
Podcast Episode 74 - 8 Weeks of Work Done in 7 Days — This Is What AI Looks Like in a Real Business
What if you could get 8 weeks of strategic business work done in 7 days — without burning out, without hiring more people, and without working around the clock?In this episode of The Digital Shift™, Jessica Green pulls ba...
Podcast Episode 73 - The 5 Invisible Systems Every 6-Figure Business Has
From the outside, successful businesses can look effortless.People discover them.They join their email list.They buy their offers.They stay connected and keep coming back.But what you don’t see is the invisibl...
Podcast Episode 72 - Tech Debt in GHL Is Quietly Killing Your Scale
If your GoHighLevel account feels messy, fragile, or like a Jenga tower you’re scared to touch… this episode is for you.In this episode of The Digital Shift™, Jessica Green breaks down what most entrepreneurs don’t realize they’...
Podcast Episode 71 - The $10K Month Isn’t Magic… It’s Mechanics
The internet loves to romanticize the $10K month.You see the screenshots.You hear the success stories.You start wondering what secret strategy everyone else knows that you don’t.But the truth is much simpler.<...
Podcast Episode 70 - What It Really Takes to Run a Profitable Challenge: Your Tech Matters
We just ran our first major challenge at scale — and in this episode, I’m pulling back the curtain.No hype.No highlight reel.No “it was amazing!” without the receipts.In Episode 70 of The Digital Shift™, Jessica G...
Podcast Episode 69 - Why Smart Entrepreneurs Are Investing in Backend Before Branding
Everyone online is telling you to “build your brand.”Better photos.Better colors.Better content.Better messaging.But here’s the uncomfortable truth:If your backend is broken, your brand won’t save you.<...
Podcast Episode 68 — What Happened in Atlanta: Why the Room Changes Everything
We just wrapped The Digital Shift LIVE in Atlanta — and what happened in that room was bigger than an event.It was clarity.It was momentum.It was infrastructure getting built in real time.In this episode of The ...
Podcast Episode 67 — Stop Ghosting Your Leads: How to Build a Follow-Up Engine That Sells
Too many entrepreneurs are blaming their funnels, their content, or their audience for low sales… when the real problem is this: you’re ghosting your leads.In this episode, Natasha dives deep into what she calls the Follow-Up Engine™ ...
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Podcast Episode 66 — What Running Free Workshops Taught Us About Real Scale
In this episode of The Digital Shift™, Jessica Green pulls back the curtain on what happened after Self Made committed to running free one-hour workshops multiple times per month—consistently, intentionally, and with the right systems behind th...
Podcast Episode 65 — Member Spotlight: From Overwhelmed to Organized with Tammy Carter
In this special testimonial interview episode of The Digital Shift™, Tami Russaz sits down with Tammy Carter, founder of All Squared Away, for a real, honest conversation about business growth, confidence, and building systems...
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Episode 64 — The Trust Recession: Why Your Audience Isn’t Buying—And How to Rebuild Trust in 2026
If your audience is watching, engaging, and nodding along—but not buying—you’re not doing anything wrong. We’re officially in what many experts are calling the Trust Recession.In this episode of The Digita...
Episode 63: Love Your Business Again: Reignite Momentum Before Q1 Slips Away
It’s mid-February — and let’s be honest, that New Year energy is wearing off.The vision board is collecting dust, the calendar is chaotic, and you’re wondering, “Didn’t I promise myself this year would feel different?”In ...
Episode 62: Stop Guessing Your Way Through Business — Build a System That Makes You Money While You Live Your Life
If your business only works when you remember everything — following up, replying to DMs, tracking leads, and holding it all together — this episode is for you.In this episode of The Digital Shift™, Jessica G...
Episode 61: Duct Tape Doesn’t Scale: What Real Business Growth Actually Requires in 2026
It’s January. The energy is high. The resolutions are loud.But behind the scenes?Most entrepreneurs are still duct-taping their business together with freebies, hacks, YouTube tutorials, and random advi...
Episode 60: Businesses That Win in 2026 Will Play a Different Game: 3 Do’s and 3 Don’ts
2026 is not a “same strategy, new calendar” year.In this episode of The Digital Shift™, Jessica Green breaks down why the businesses that win in 2026 won’t be louder, busier, or posting more — they’ll be built differ...
Episode 59: Before You Burn Out, Build This: The 3 Systems That Buy Back Your Time in 2026
2026 isn’t about adding more to your plate — it’s about subtracting the chaos and finally building systems that give you your time, energy, and freedom back.In this episode of The Digital Shift™, Natasha Robers...
