Crafting the Perfect Customer Journey: Building a Comprehensive 14+ Point Experience from Lead to Loyal Customer that we coined The 14 Point Conversion Impact System by SELF-MADE

In this episode of The Digital Shift™, Natasha Roberson walks you through the blueprint for creating a 14+ point customer journey that transforms leads into loyal customers and advocates. From the first touchpoint to long-term retention strategies, this episode dives into the power of intentional customer experiences.

Natasha shares the critical steps for mapping out your customer’s journey—from awareness and consideration to conversion, retention, and advocacy. Along the way, she provides advice on using automation, email campaigns, and follow-ups to nurture relationships while saving time and scaling your business.

If you’re ready to create a seamless, value-driven experience for your customers, this episode is your ultimate guide to success.

“Customer loyalty isn’t built in one moment—it’s earned through a consistent, value-driven journey.”

Who This Episode is For:

•Entrepreneurs overwhelmed by customer retention challenges and follow-ups.

•Network marketers and small business owners looking to create a replicable and scalable customer experience.

•Business owners seeking to optimize their processes with a comprehensive, automated customer journey.

Actionable Step:

Map out the stages of your customer journey. Write down 3-5 touchpoints for each stage (awareness, conversion, retention, and advocacy), and identify where automation can improve consistency and results.

Key Topics Covered:

•Understanding the Customer Journey: Breaking down the stages from awareness to advocacy and why each is critical to long-term success.

•The 14+ Point Experience: How to map out meaningful touchpoints to guide your customer from lead to loyal advocate.

•High-Value Automations to Implement:

1.Welcome Sequence: Captivate new leads and build trust with immediate engagement.

2.Follow-Up Campaigns: Turn “interested” leads into buyers with consistent nurturing.

3.Retention Workflows: Keep customers coming back with timely updates, offers, and engagement.

•The Role of Automation in Scaling: Natasha explains how automation bridges gaps, saves time, and enhances your ability to provide a seamless customer experience.

•Real-World Application: Examples of businesses successfully implementing the 14+ point journey and the results they’ve seen.

Ready to build your 14+ point customer journey? Start simplifying your systems today with the Self Made Hub. Sign up for a free trial at www.self-made.biz/membership-options and gain access to prebuilt templates for automating every stage of the customer journey.

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Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire