The Digital Shift™
Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.
The Digital Shift™
Episode 20 - The Win-Back Journey – How to Reignite Cold Leads & Lost Customers with Email & SMS
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In this episode of The Digital Shift™ Podcast, Natasha Robertson dives deep into a game-changing strategy—how to win back cold leads, lost customers, and even inactive business partners using email and SMS automation.
If you’re solely relying on social media to re-engage past customers, you’re leaving money on the table. Social media posts only reach about 10% of your audience, while email opens jump to 25-45% and SMS boasts an incredible 98% open rate! 🚀
💡 The solution? A structured, automated Win-Back Journey that revives cold leads, turns past buyers into repeat customers, and boosts revenue—all without sounding spammy or desperate.
Key Takeaways from This Episode:
✅ Why Most Businesses Ignore Their Best Sales Opportunities – The biggest mistakes entrepreneurs make when trying to win back past customers.
✅ The 5-Stage Win-Back Journey – A step-by-step process to go from silence to sale using strategic email and SMS touchpoints.
✅ How to Segment Cold Leads vs. Past Customers – Personalization drives engagement! Learn how to target each group differently for higher conversions.
✅ The “We Miss You” Email & SMS Strategy That Works – Crafting subject lines and messages that demand attention and inspire action.
✅ How to Use Automation to Make the Process Effortless – Setting up a hands-free, scalable system that re-engages past leads on autopilot.
✅ Exclusive Offers & Urgency Tactics That Drive Action – Proven incentives that create FOMO and get customers to act NOW instead of later.
The 5-Step Win-Back Journey
📌 Step 1: Identify Your Cold Leads & Past Customers
•Segment your list into cold leads, inactive customers, and past VIP buyers for targeted messaging.
•Pro Tip: A past customer is 5X easier to convert than a new lead!
📌 Step 2: Create a Powerful Win-Back Email & SMS Sequence
•🔥 Message 1: Reconnection (”Hey [Name], we miss you!”)
•🎁 Message 2: Value-Based Offer (Free resource, training, or quick-win content!)
•🏆 Message 3: Exclusive Incentive (A VIP discount or bonus to create urgency!)
•⏳ Message 4: Last Call (”Should we take you off our list?” – 90% of recipients engage with this one!)
🚀 Ready to Build This For Real? Here’s How We Can Help
If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.
🧠 Just Getting Started?
Free GHL Made Simple™ Workshop
See how Go High Level actually works without the overwhelm.
👉 www.self-made.biz/workshop
⚙️ Want Your Business in One Place?
Start Your Free Trial of The Hub
Funnels, email, SMS, automations, CRM—one login, one system.
👉 www.self-made.biz/thehub
🛠️ Ready to Build With Guidance?
4-Week GHL Systems Lab
Done-with-you support to build clean, scalable systems fast.
👉 www.self-made.biz/lab
🎓 Want Deep Training + Scale?
Tech Savvy School™
Master systems, automation, and offers with mentorship.
👉 www.techsavvyschool.com
🤝 Not Sure What You Need?
Book a quick 15-min discovery call.
👉 www.self-made.biz/discoverycall
✨ Start where you are. Systems create momentum.
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