.png)
The Blue Sofa: Beyond Strategy — Leadership & Growth for Founders
The Blue Sofa is a podcast for founders building, scaling, and leading businesses that grow beyond them.
Hosted by Mia Poulsen, these conversations explore business architecture, sales systems, founder leadership, growth psychology, and what it really takes to build a business that can make money, support your life, and grow beyond constant founder dependence.
This is not surface-level business advice. It’s a sharper conversation about what sits underneath growth, how a business is built, how sales actually work, where growth ceilings come from, and what the next stage of business really asks of the founder.
If you’re a founder looking for stronger thinking, more honest insight, and a business that is built to grow well, welcome to The Blue Sofa.
New episodes drop every week.
The Blue Sofa: Beyond Strategy — Leadership & Growth for Founders
Latest Episodes
Business Architecture Part 2: How to Create Offers That Scale, So the Business Is Not Dependent on Your Expertise
In this episode, I’m continuing the business architecture series with a conversation about scalable offers.Because one of the clearest signs that a business is not actually built to scale is this: the offer only works when the founder is...
.png)
Business Architecture, Part 1: Why Your Business Still Depends on You
From the outside, your business can look like it’s working.Clients are coming in. Revenue is happening. The work matters. But underneath it, the whole thing still feels more fragile than it should, because too much of it depends on you.<...
Transformational Leadership, part 5: You Can’t Scale What You Can’t See
Most founders don’t have a strategy problem.They have a perception problem that leads to expensive decisions.In this episode, I break down the concept of “Sensing” from Otto Scharmer’s Theory U and explain how perception quality d...
Transformational leadership part 4: Managing vs Leading: The Revenue Plateau Explained
In this episode, we explore the difference between transactional and transformational leadership, originally introduced by political scientist James MacGregor Burns and later expanded by psychologist Bernard Bass.You’ll learn:• Wh...
Transformational Leadership Part 3: The Growth Paradox: Why You Block What You Want
You say you want growth.More revenue. More visibility. More scale.You set goals. You make plans. You decide that this is the year.Then you notice a pattern.You stall on the moves that would actually...