.png)
The Blue Sofa: Beyond Strategy — Leadership & Growth for Founders
The Blue Sofa is a podcast for founders building, scaling, and leading businesses that grow beyond them.
Hosted by Mia Poulsen, these conversations explore business architecture, sales systems, founder leadership, growth psychology, and what it really takes to build a business that can make money, support your life, and grow beyond constant founder dependence.
This is not surface-level business advice. It’s a sharper conversation about what sits underneath growth, how a business is built, how sales actually work, where growth ceilings come from, and what the next stage of business really asks of the founder.
If you’re a founder looking for stronger thinking, more honest insight, and a business that is built to grow well, welcome to The Blue Sofa.
New episodes drop every week.
Episodes
32 episodes
Business Architecture Part 2: How to Create Offers That Scale, So the Business Is Not Dependent on Your Expertise
In this episode, I’m continuing the business architecture series with a conversation about scalable offers.Because one of the clearest signs that a business is not actually built to scale is this: the offer only works when the founder is...
.png)
Business Architecture, Part 1: Why Your Business Still Depends on You
From the outside, your business can look like it’s working.Clients are coming in. Revenue is happening. The work matters. But underneath it, the whole thing still feels more fragile than it should, because too much of it depends on you.<...
Transformational Leadership, part 5: You Can’t Scale What You Can’t See
Most founders don’t have a strategy problem.They have a perception problem that leads to expensive decisions.In this episode, I break down the concept of “Sensing” from Otto Scharmer’s Theory U and explain how perception quality d...
Transformational leadership part 4: Managing vs Leading: The Revenue Plateau Explained
In this episode, we explore the difference between transactional and transformational leadership, originally introduced by political scientist James MacGregor Burns and later expanded by psychologist Bernard Bass.You’ll learn:• Wh...
Transformational Leadership Part 3: The Growth Paradox: Why You Block What You Want
You say you want growth.More revenue. More visibility. More scale.You set goals. You make plans. You decide that this is the year.Then you notice a pattern.You stall on the moves that would actually...
Transformational Leadership: Why You Can See Everyone Else’s Blind Spots — But Not Your Own
Why is it so easy to see exactly what others need to do —and so hard to move yourself forward?In this episode, we dive into Adult Development Theory and explore why this isn’t about clarity, confidence or strategy.<...
Transformational Leadership: Why Growth Requires a New Version of You
For the next couple of weeks, I’m doing something different on my podcast The Blue Sofa.I’m launching a full series on transformational leadership.And before you think this is about motivation, inspiration, or “stepping into your ...
When to Push — And When to Redesign Your Business
There are seasons in business where resilience is required.Moments where you do need to lock in, stay with it, and not quit when things feel uncomfortable.But resilience is not meant to be a permanent state....
Why Savior Syndrome Keeps You Stuck in the Wrong Business Model
In this episode, we’re talking about a pattern I see again and again in women building businesses - especially women who care deeply, lead with integrity, and genuinely want to help.Savior syndrome doesn’t look dramatic.It looks resp...
Why Clarity Is a Leadership Skill for Female Entrepreneurs
Clarity isn’t a mindset issue.And it’s not something you wait for.In this episode, we talk about why clarity is a core leadership skill for female entrepreneurs — and how ongoing confusion quietly drains your energy, authority...
The January Reset Trap: How New Year Resolutions Undermine Long-Term Business Growth
January is often framed as a fresh start.New goals. New strategies. New energy.But what if constantly starting over is the very thing keeping your business unstable?In this episode, I break down the January Reset Tra...
Stop Choosing Between Money and Meaning in Your Business
In this episode of The Blue Sofa, we challenge one of the most damaging narratives in online business: the idea that you must choose between money or meaning, alignment or growth, authenticity or structure.You’ll hear why...
The Truth About Consistent Client Flow: Why Energy Isn’t Enough (And the System You Actually Need)
Energy work is powerful.It makes your business feel lighter.It helps your content resonate.It aligns you with the work you’re meant to do.But here’s the truth most women never hear:👉 Energy work creates ease —&n...
Get ready for a Quantum Leap in your business in 2026
Episode Summary:This episode is your invitation to step into 2026 with clarity, devotion, and direction instead of hope, guesswork, or overwhelm.Inside this conversation, we explore what a quantum leap actually is, why most p...
Authentic Marketing - How To Grow Your Online Business Without Being Fake
In this episode of The Blue Sofa, I break down what authentic marketing actually looks like — and why it’s the fastest, cleanest path to growing your online business.You’ll learn:Why authenticity ...
How to Get Your Business into Alignment
Let’s talk about alignment — that invisible cord between you and your business that either pulls everything into flow… or makes it feel like you’re swimming upstream.If you’ve ever done all the “right” things — follow...
Online Product Launch Mistakes I Made as a 6-Figure Business Mentor
In this episode of The Blue Sofa, I’m sharing the biggest mistakes I made when I started launching online products — and what I do differently now.If you’ve ever tried to launch a course, program,...
Emotional Intelligence for Entrepreneurs: The 5 Emotional Intelligence Skills That Drive Real Success
In this episode of The Blue Sofa, I’m sharing the five key areas of emotional intelligence—and how they can help you feel more flow, clarity, and confidence in your business.If it feels like you’re doing all the right things...
5 Habits That Are Keeping You Stuck in Your Business (And How to Get Back Into Flow)
If you’ve ever wondered how to be successful without losing yourself in the hustle — this episode is for you.In today’s conversation, we explore the not-so-obvious habits that block growth, clarity, and creativity for soulful en...
How Katrine Built a 6-Figure Business as an Online Therapist Working Part-Time
What if building a six-figure business didn’t require you to go full-time, burn out, or hustle your way to success?In this episode, I take you behind the scenes of how my client Katrine created a soulful, spacious online thera...
Why the most popular social media strategy is secretly sabotaging your sales (make sure you don’t do this if you want to have paying clients)
If you feel like you’re working so hard — posting on Instagram, writing emails, running webinars — yet the sales still aren’t flowing the way you want, this episode is here to shift everything.I’m pulling back the curtain on why...
Why you are struggling with selling online - here's how online business really works
If you feel like you’re working so hard — posting on Instagram, writing emails, running webinars — yet the sales still aren’t flowing the way you want, this episode is here to shift everything.I’m pulling back the curtain on why...
Reflections from Lisbon Trip: Motherhood, Marriage & Finding Your People As An Online Female Entrepreneur
Every year, I take myself on a solo business trip — not to escape, but to expand. To get inspired, reconnect with my vision, and breathe new life into what I’m creating.This year, I returned to Lisbon… and this trip brought so m...
Turning Messy Middles Into 80k Momentum with Allison Hardy
In today’s episode, I’m joined by email marketing expert Allison Hardy. Her story starts in a place many women know all too well: laid off at six months pregnant, facing uncertainty, and questioning her worth. But instead of ...
Selling Without Selling: How to sell more as a female entrepreneur
If the word sales makes you feel tight in your chest or suddenly crave another coffee… this episode is for you. In this solo session, I break down how to sell without selling—by shifting into soul-led alignment, healing old be...