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The Blue Sofa: Beyond Strategy — Leadership & Growth for Female Founders
The Blue Sofa is a podcast for female founders building, scaling, and leading businesses that grow beyond them.
Hosted by Mia Poulsen, these conversations explore business architecture, sales systems, founder leadership, growth psychology, and what it really takes to build a business that can make money, support your life, and grow beyond constant founder dependence.
This is not surface-level business advice. It’s a sharper conversation about what sits underneath growth, how a business is built, how sales actually work, where growth ceilings come from, and what the next stage of business really asks of the founder.
If you’re a female founder looking for stronger thinking, more honest insight, and a business that is built to grow well, welcome to The Blue Sofa.
New episodes drop every week.
The Blue Sofa: Beyond Strategy — Leadership & Growth for Female Founders
Aligned Growth: How Augusta Built a $50K Online Business In Just 4 months
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In this episode of The Blue Sofa, Mia shares Augusta’s inspiring journey from having no online business to selling for more than $50,000 in just four months as a trauma therapist with a passion for craft psychology and knitting.
Key Highlights:
- Augusta's Transformation:
- Went from no sales or online presence to $50,000 in four months.
- Specializes in trauma therapy and knitting, but struggled with positioning her offers and message.
- Tailored Strategy:
- Customized approach based on Augusta's strengths and passions, avoiding cookie-cutter strategies.
- Six-Step Formula:
- Message: Crafting an authentic message.
- Market: Defining the dream client.
- Muse: Using Augusta’s passions for client attraction.
- Magnetic Offer: Creating transformative, irresistible offers.
- Authentic Marketing: Relaxed, value-driven launch strategy.
- Soulful Selling: Aligned selling based on values.