The She Who Scales Podcast
She Who Scales is a podcast for female expert founders building modern businesses around their expertise, ideas and intellectual property.
Hosted by Mia Poulsen, the podcast explores sustainable business growth through the lens of business architecture, thought leadership, scalable offers and founder psychology.
Each episode dives into the realities of building a business as a consultant, coach, advisor, therapist, educator or course creator — without relying on hustle culture, constant visibility or overcomplicated strategies.
Topics include:
- scalable business models
- client flow & sales systems
- thought leadership marketing
- founder bottlenecks
- positioning & messaging
- sustainable growth
- business systems
- scaling without burnout
This is a space for women who want to build businesses with more clarity, stronger structure and calmer growth.
Because scaling should not require sacrificing your nervous system, your life or your long-term vision.
New episodes drop every 2. week.
The She Who Scales Podcast
Aligned Growth: How Augusta Built a $50K Online Business In Just 4 months
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In this episode of The Blue Sofa, Mia shares Augusta’s inspiring journey from having no online business to selling for more than $50,000 in just four months as a trauma therapist with a passion for craft psychology and knitting.
Key Highlights:
- Augusta's Transformation:
- Went from no sales or online presence to $50,000 in four months.
- Specializes in trauma therapy and knitting, but struggled with positioning her offers and message.
- Tailored Strategy:
- Customized approach based on Augusta's strengths and passions, avoiding cookie-cutter strategies.
- Six-Step Formula:
- Message: Crafting an authentic message.
- Market: Defining the dream client.
- Muse: Using Augusta’s passions for client attraction.
- Magnetic Offer: Creating transformative, irresistible offers.
- Authentic Marketing: Relaxed, value-driven launch strategy.
- Soulful Selling: Aligned selling based on values.